Supporting SMEs in the East of England with a team of board level, commercially savvy part time portfolio People Directors. Please book a meeting in my diary for an exploratory 30 minute call to see if we can help.

Overall marketing team responsibility of 5 and various external agencies driving growth from £1m-8m. Includes channel selection, team management, campaign management and measurement, lead funnel, targeting and message strategy. Full tech stack optimisation including CRM/marketing channel integration/email/website and social. LinkedIn automation and communication strategy, partnership and digital marketing.

Freelance Consultant worked with local and national businesses including start-ups and mid-tier developing branding and communication plans. Included work as a consultant for Tesco on category development driving innovation and as Marketing Consultant for Lumie, helping them with marketing strategy, innovation, advertising & PR, project management, KPI setting and team development.

Ran the marketing team, creating and delivering a 5 year strategy plan resulting in new distribution, product portfolio, pricing, re-brand and communication strategy (including print, radio, digital, social media and PR) and NPD. • Overall sales growth of 46% due to increased distribution channels, normalisation of category and innovation. • Delivery of communications plan, brand guidelines, budget and assisting in setting sales forecasts including sales analysis and P&L targets… Show more Ran the marketing team, creating and delivering a 5 year strategy plan resulting in new distribution, product portfolio, pricing, re-brand and communication strategy (including print, radio, digital, social media and PR) and NPD. • Overall sales growth of 46% due to increased distribution channels, normalisation of category and innovation. • Delivery of communications plan, brand guidelines, budget and assisting in setting sales forecasts including sales analysis and P&L targets. • Re-branded the company and all products writing brand guidelines, re-designed the website and new packaging. Show less

Headed up the Communications team, managed a team and multiple external creative agencies. Full P&L responsibility for £40m communications budget on the Lotto portfolio (worth £3.5bn) included rebrand from The National Lottery to Lotto. Full responsibility for all creative development/media planning/purchase of ATL campaigns on TV, Radio and outdoor, the biggest one following a change in strategic direction to support the good causes, which resulted in 6% yoy growth in the overall… Show more Headed up the Communications team, managed a team and multiple external creative agencies. Full P&L responsibility for £40m communications budget on the Lotto portfolio (worth £3.5bn) included rebrand from The National Lottery to Lotto. Full responsibility for all creative development/media planning/purchase of ATL campaigns on TV, Radio and outdoor, the biggest one following a change in strategic direction to support the good causes, which resulted in 6% yoy growth in the overall portfolio.Also a period of time as Relationship Marketing Manager, headed all direct communications to both National Lottery Subscribers and Syndicates worth 25% of all revenue to the business. • Change of direct marketing approach resulted in sales 20% above budget and +36% yoy• Rebrand from The National Lottery to Lotto. • Change of strategic direction to support the good causes with above the line advertising, which resulted in 6% yoy growth in the overall portfolio. Show less

Overall brand responsibility for the Clearblue brand portfolio both in the UK and the Netherlands. Main responsibilities included TV, radio and print advertising across Europe, research, budgets, promotions and NPD. As the UK was the lead sales market, I was also responsible for writing the 5 year strategy for the UK and leading the European communication strategy. Category management support (with Boots and other customers).

Responsibility for a number of brands including Nytol (£16million at RSP), building both the Nytol brand (+29% year on year) and category (+8% year on year). This was achieved through a co-ordinated consumer and pharmacy educational strategy to drive category growth. Main responsibilities included full budgetary control & brand strategy development through TV, press, radio and sponsorship (GMTV) campaign (used for first time), website and PR. Production forecasting and management of all supply… Show more Responsibility for a number of brands including Nytol (£16million at RSP), building both the Nytol brand (+29% year on year) and category (+8% year on year). This was achieved through a co-ordinated consumer and pharmacy educational strategy to drive category growth. Main responsibilities included full budgetary control & brand strategy development through TV, press, radio and sponsorship (GMTV) campaign (used for first time), website and PR. Production forecasting and management of all supply chain/regulatory issues & NPD – Identifying new product opportunities, development and launch campaign. Show less

Assistant Brand Manager responsibility for Mini Babybel and Port Salut. Responsibilities included television advertising - planning, buying and development. NPD – research, development and launch of new product. Sales promotion - management of on-pack sales promotion and PR – maximising coverage of the Mini Babybel hot air balloon. International Marketing – global advertising & packaging.

Promotional and advertising support and targeting both adults and youth, through point of sale, TV and radio advertising development and premiums for happy meal campaigns. Also supported on seasonal events and sports sponsorship.