Passionate of going in the depth of things, I have an extensive experience in managing qualitative researches and in identifying insights using different approaches ( discussion groups, semiotics analysis, desk research, insight generation sessions, pure ethnographic, on line communities...). I'm a Data Lover! I like reading them in a creative and out of the box perspective, establish connections between them, finding implications to bring insights to life.I have a high level of expertise about Shopper dynamics, Innovation and International Studies with a major experience in Cosmetics. A previous experience as Strategic Planner in Saatchi &Saatchi, Paris enriches my profile.