Sarah Jacobs Email & Phone Number

Lunenburg, Ns, Ca

Lunenburg, Ns, Ca

Lunenburg, Ns, Ca

Lunenburg, Ns, Ca

Lunenburg, Ns, Ca

Product Marketing lead for aDX, a proprietary travel agent booking tool. Executed customer research, worked with product development to set future software roadmap, worked with management and agents to deliver increased sales, managed the customer training technical support team. Increased sales by $5.2M annually.

Waterloo, Ontario, Ca

Promoted to lead a team of 7 across NA and the UK with global responsibility for product marketing and GTM for all global smartphone and associated software, applications and accessories launches. People leadership, consumer research, value-proposition development, launch strategy, cross-functional project management, marketing planning and customer relationship management. *Led the development of the value-proposition and launch plans for the first BlackBerry smartphone on the Android operating system.

Waterloo, Ontario, Ca

Selected to join the Product Marketing team to lead the launch for a new smartphone design, BlackBerry Passport and two new applications: BlackBerry Blend and BlackBerry Assistant. Worked extensively with product management to understand complex technologies. Analyzed consumer research to develop the value propositions and write the creative messaging and all carrier sell-in materials. Led the corporate marketing, PR, and channel marketing teams to develop and execute the global launch plan. *Achieved 4.5 star rating on Amazon for BlackBerry Passport and 50% of sales coming from competitive smartphones, despite declining BlackBerry share.

Waterloo, Ontario, Ca

Managed development of launch plans for multiple smartphones and enterprise software launches including the launch of the BlackBerry 10 Operating System. Coordinated corporate marketing, brand, digital, social and PR plans globally. Implemented a new go to market planning process across the marketing team to improve communication among marketing and other departments including industrial design, product development, user experience, documentation and training teams. *Achieved on-time marketing launch readiness for 3 new BlackBerry 10 smartphones in under 4 months.

Waterloo, Ontario, Ca

Program managed the launch and in-market activities for the BlackBerry PlayBook, working with cross-functional teams and tracking deliverables across the business including product management, legal, global repair services, customer support and marketing. *Led a cross-functional team to launch the company’s first direct-to-end-user technical support and repair program for the BlackBerry PlayBook, the only point of customer service for the product.

Mississauga, On, Ca

Promoted to manage the entire meal solutions category. *Closed a 19 point share gap to Lilydale with the launch of Maple Leaf Prime Fully Cooked Chicken Strips.*Re-engineered fully cooked roasts products to deliver cost savings of $700K annually; generated incremental profit of 16% for the category.

Mississauga, On, Ca

Promoted to manage the fully cooked roasts category with two direct reports. *Led a major category re-launch, reformulation of core products and development and execution of branded line extensions with full media campaign.

Mississauga, On, Ca

Responsible for canned meats and baking products including P&L responsibility, consumer research, product development, product launch, pricing, advertising and promotion. *Executed the company’s first product downsizing initiative using a new consumer testing methodology; generated incremental profit of $1M annually. *Developed and executed the We Take Care brand campaign with paid media.

Mississauga, On, Ca

Gained extensive experience across the organization over the course of 3 years:• Key Account Manager: Managed Deli portfolio for the two largest Western retailers• Supply Chain Analyst: Responsible for planning production of over 100 products at 3 manufacturing facilities• Sales Analyst and Sales Representative (dual role): Ran financial reporting and analysis for the Ontario Sales team and managed a territory of 30 stores