Sarah Jacobs Email and Phone Number
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A dynamic and driven consumer marketing leader with domestic and global experience in large consumer packaged goods and technology companies. Fosters deep relationships to direct cross-functional groups towards achievement of business goals. Coaches and empowers others to perform their best. Able to perform through periods of change and uncertainty. Success in multiple consumer product launches and brand stewardship through competitive and customer insights, development of needs-driven value propositions, detailed go to market strategies and execution. Proven track record of driving revenue growth and brand loyalty, adept at managing multiple products and timelines to meet the business needs. Portfolio of Expertise:Strategy Development Consumer Research People LeadershipProject Management Advertising & Promotion Launch Execution
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Marketing Director, Canadian RetailHigh Liner Foods Jun 2022 - PresentLunenburg, Ns, Ca
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Sr Brand Manager - Head Of Canadian RetailHigh Liner Foods Nov 2020 - PresentLunenburg, Ns, Ca
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Sr Marketing Manager - Na Retail GroceryHigh Liner Foods Feb 2020 - Nov 2020Lunenburg, Ns, Ca
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Sr Marketing Manager Canadian Retail - Premium BrandsHigh Liner Foods Aug 2018 - Feb 2020Lunenburg, Ns, Ca
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Sr Marketing Manager Canadian Retail - Value & Mid-Tier BrandsHigh Liner Foods Dec 2016 - Aug 2018Lunenburg, Ns, Ca
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Director Of Product MarketingTraveledge 2015 - 2016Product Marketing lead for aDX, a proprietary travel agent booking tool. Executed customer research, worked with product development to set future software roadmap, worked with management and agents to deliver increased sales, managed the customer training technical support team. Increased sales by $5.2M annually.
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Acting Director Product Marketing And Go To MarketBlackberry Apr 2015 - Sep 2015Waterloo, Ontario, CaPromoted to lead a team of 7 across NA and the UK with global responsibility for product marketing and GTM for all global smartphone and associated software, applications and accessories launches. People leadership, consumer research, value-proposition development, launch strategy, cross-functional project management, marketing planning and customer relationship management. *Led the development of the value-proposition and launch plans for the first BlackBerry smartphone on the Android operating system. -
Sr Manager Product MarketingBlackberry 2014 - 2015Waterloo, Ontario, CaSelected to join the Product Marketing team to lead the launch for a new smartphone design, BlackBerry Passport and two new applications: BlackBerry Blend and BlackBerry Assistant. Worked extensively with product management to understand complex technologies. Analyzed consumer research to develop the value propositions and write the creative messaging and all carrier sell-in materials. Led the corporate marketing, PR, and channel marketing teams to develop and execute the global launch plan. *Achieved 4.5 star rating on Amazon for BlackBerry Passport and 50% of sales coming from competitive smartphones, despite declining BlackBerry share.
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Sr Manager Go To Market - Smartphones & Smartphone SoftwareBlackberry 2012 - 2014Waterloo, Ontario, CaManaged development of launch plans for multiple smartphones and enterprise software launches including the launch of the BlackBerry 10 Operating System. Coordinated corporate marketing, brand, digital, social and PR plans globally. Implemented a new go to market planning process across the marketing team to improve communication among marketing and other departments including industrial design, product development, user experience, documentation and training teams. *Achieved on-time marketing launch readiness for 3 new BlackBerry 10 smartphones in under 4 months.
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Sr Manager Market ReadinessBlackberry 2010 - 2012Waterloo, Ontario, CaProgram managed the launch and in-market activities for the BlackBerry PlayBook, working with cross-functional teams and tracking deliverables across the business including product management, legal, global repair services, customer support and marketing. *Led a cross-functional team to launch the company’s first direct-to-end-user technical support and repair program for the BlackBerry PlayBook, the only point of customer service for the product.
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Sr Consumer Marketing Manager - Meal SolutionsMaple Leaf Foods Inc 2008 - 2010Mississauga, On, CaPromoted to manage the entire meal solutions category. *Closed a 19 point share gap to Lilydale with the launch of Maple Leaf Prime Fully Cooked Chicken Strips.*Re-engineered fully cooked roasts products to deliver cost savings of $700K annually; generated incremental profit of 16% for the category. -
Consumer Marketing Manager – Fully Cooked RoastsMaple Leaf Foods Inc 2006 - 2008Mississauga, On, CaPromoted to manage the fully cooked roasts category with two direct reports. *Led a major category re-launch, reformulation of core products and development and execution of branded line extensions with full media campaign.
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Consumer Marketing Manager - GroceryMaple Leaf Foods Inc 2003 - 2006Mississauga, On, CaResponsible for canned meats and baking products including P&L responsibility, consumer research, product development, product launch, pricing, advertising and promotion. *Executed the company’s first product downsizing initiative using a new consumer testing methodology; generated incremental profit of $1M annually. *Developed and executed the We Take Care brand campaign with paid media.
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Management TraineeMaple Leaf Foods Inc 2000 - 2003Mississauga, On, CaGained extensive experience across the organization over the course of 3 years:• Key Account Manager: Managed Deli portfolio for the two largest Western retailers• Supply Chain Analyst: Responsible for planning production of over 100 products at 3 manufacturing facilities• Sales Analyst and Sales Representative (dual role): Ran financial reporting and analysis for the Ontario Sales team and managed a territory of 30 stores
Sarah Jacobs Skills
Sarah Jacobs Education Details
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University Of GuelphGeneral
Frequently Asked Questions about Sarah Jacobs
What company does Sarah Jacobs work for?
Sarah Jacobs works for High Liner Foods
What is Sarah Jacobs's role at the current company?
Sarah Jacobs's current role is Marketing Director, Canadian Retail at High Liner Foods.
What is Sarah Jacobs's email address?
Sarah Jacobs's email address is sj****@****rry.com
What is Sarah Jacobs's direct phone number?
Sarah Jacobs's direct phone number is (424) 274*****
What schools did Sarah Jacobs attend?
Sarah Jacobs attended University Of Guelph.
What skills is Sarah Jacobs known for?
Sarah Jacobs has skills like Cross Functional Team Leadership, Competitive Analysis, Go To Market Strategy, Product Marketing, Management, Marketing Management, Product Development, Marketing Strategy, Brand Management, Product Management, Marketing, Leadership.
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