-Create and execute email marketing campaigns and other promotions, including copywriting, email set-up, and audience segmentation to support member acquisition, member retention, and lead generation-Optimize campaigns to maximize traffic and lead captures -Track and analyze performance of marketing promotions across various channels -Design, track and optimize house ads in DoubleClick for Publishers (DFP)-Assist in developing strategic partnerships to generate brand awareness and drive site membership-Manage social media presence for media group via Twitter/LinkedIn-Evaluate the quality of client assets for syndication

-Reviewed and revised major RFP’s for new client acquisition-Created and formatted content for marketing brochures to promote business to current and prospective clients-Performed market and product research, and updated fee schedules and disclosure statements on client databases-Gathered and sorted data in Microsoft Excel to create reports for client presentations-Worked closely with the Compliance Department ensuring RhumbLine was meeting the investment goals for clients requiring specialized and impact investing

-Conducted research on similar organizations to complete a comparative study for the membership renewal process -Worked with the development team on membership development, donor engagement, event logistics and operations, and corporate and community outreach-Worked on a direct mail marketing campaign and gathered over 150 potential donors for the Spring appeal, created a mail merge, and learned how to fulfill acknowledgement mailings

-Promoted Packback on Facebook and via campus-wide presentations-Created blog posts targeting college students to promote the advantages of Packbacks’ eTextbooks-Organized and created a fundraising effort whereby Packback would match the contributions made by PC students to Relay for Life

-Monitored Twitter and Facebook accounts for candidates running for Parliament -Edited and formatted content for campaign leaflets for the 2014 By-Election-Conducted data entry and administrative work in the Prime Minister's office at Number 10 Downing Street-Analyzed the success of direct mail surveys to determine future campaign strategies -Conducted telephone canvassing