With a team of 2 direct reports, I develop and agree the overall brand strategy, direction and calendar of customer and consumer marketing activities across the gin portfolio. I take full responsibility for delivering this on a daily, weekly and monthly basis ensuring KPIs are met, projects are completed on time and within budget. We work at pace and across all functions of the business including Sales and Production. Working with Head of UK Sales, it is my responsibility to ensure marketing assets and support is provided across the Sales team when required.I lead on the full suite of marketing activities: from the full year event activation planning and executing to New Product Development launches. PR and social media also fall within my key deliverables, creating content monthly for distribution online via Hayman’s social media channels and the brand’s website with robust KPIs in place for driving brand awareness, increasing follower numbers, driving brand engagement and improving on CRM strategy.Working alongside Head of International Sales, I ensure the overall strategy and brand direction is maintained in Hayman’s key International markets. Working with the core markets to develop local market plans incorporating the brand strategy. Namely; US, Germany, Australia, South Africa and New Zealand.