Rotation 1: Marketing Science InternRotation 2: Sales InternRotation 3: Customer Success - Account Coordinator

- Cleaned the Salesforce database, improving the mailability of approximately 4,000 contacts and leads; increased email engagement via email opens for the following sales campaigns by 10%- Analyzed 20,000+ emails sent to prospects and clients to discern the language and content most likely to generate replies; created data visualizations to showcase the results to the sales team- Evaluated the performance of marketing campaigns using the Salesforce Marketing Cloud platform and MS Excel to track KPI's and develop recommendations to improve those metrics for future campaigns- Created case studies for clients highlighting key outcomes from past projects and developed sales decks used for client pitches

- Interviewed 150+ customers on behalf of a client; analyzed interview data resulting in improved product usability and marketing- Authored 2 qualitative findings reports summarizing key research outcomes- Collaborated directly with manager to develop his startup company; composed a business model canvas and interviewed a Design Research Lead at IDEO to collect information on the impact of customer engagement on new product development success- Completed manager’s Brand Management Foundations course, taught at Northwestern University’s Kellogg School of Management

- Designed a forearm crutch handle support for a user at the Dayton Children’s Hospital; conducted user research and implemented human-centered design principles- Increased the forearm crutch life span by 50% and reduced costs for the user by 33%

- Built and programmed an innovative pirn winding machine to increase pirn winding capabilities from 6 pirns per hour to 360 pirns per hour- Completed a research project for the Sensors Plans & Advanced Programs Division; gathered and analyzed data using MS Excel