Sarah Jouini Email and Phone Number

Managing Ted Baker and AAPE brands - 50% of turnover from the Fashion Division with full P&L ownership.Regional scope with 6 markets: UAE, KSA, QAT, KUW, BAH and EGY22 stores: 19 FSS, 2 SIS and 1 outlet

Managing Urban Outfitters and Anthropologie in the MENA region Full responsibility of P&L and managing a team of 15 people9 stores in 4 countries - UAE, Kuwait, Qatar and Bahrain

Fashion Consultancy: Wholesale Agent for Fashion SMEs with WW scope - Retail and Online partners

Reporting to the CEO

Reporting directly to Investors

4 Brands: Loewe, Karl Lagerfeld, Longchamp and FurlaRegional level 18 stores - UAE, KSA, Kuwait, Bahrain, Qatar & EgyptAchievements: ST at 67% All brands - Sales +8% vs. LY, +6% vs. Bud - Margin +2% - Stocks < 6 MOC• Building business plans: sales forecast, OTB calculation and KPIs targets • Leading and managing e-commerce projects (Farfetch, Namshi and Tryano): defining strategy and assortments, setting up price structure though international teams• Providing Sales reports: weekly basis/monthly business reviews with comments on Store KPIs, best sellers/slow-movers recap, retail news and collection guidelines• Buying for all categories: Women & Men, preparing pre/post-buying analysis, implementing price positioning as per brand guidelines, optimizing buying process by creating new tools• Directing the brands on product development design and developing a capsule collection for the GCC consumers • Travelling (up to 60% of the time - MEA), delivering training & styling sessions (videos), implementing incentives and developing clienteling methods• Inventory management: replenishment on CO, stock optimization, sales/promotions, transfers/coverage/ageing/shipping costs, proposals for liquidation (outlets/wholesale)• Managing a team of three people brand analysts and purchase coordinators• Coordinating with Marketing and VM for all activities/animations/events (stores/pop-up) • Analyzing customers’ expectations, trends, competition environment on a regular basis

Brands: Mulberry, Loewe, Longchamp and Karl LagerfeldRegional level – UAE, KSA, Qatar, Bahrain, Kuwait, Lebanon & EgyptAchievements: Retail ST: Longchamp +18pts vs. LY / Mulberry +30pts vs. LY / Loewe +5ps. vs. LY / Karl Lagerfeld +8pts vs. LYWholesale: +3 partners, +29% vs. LY & +12% vs. Bud• Handling 12 Retail stores – buying all categories and following-up on store KPIs • Building business plans and providing all financial reports • Managing stock clearance and implementing incentives for staff teams• Supervising Training and Visual Merchandising as per brand guidelines• Managing 25 wholesale accounts: order follow-ups, commercial terms, strategy and marketing plans, pricing positioning, collection recommendations• Sourcing new partners: writing contracts with suppliers and licenses, negotiating pricing, developing the TR channel (3 projects in ME)

Joint Ventures Management• Establishing sound business relationships with JVs (Louis Vuitton, Fendi, Christian Dior Couture, Celine, Givenchy, Puig, Coty, Sephora…) as well as Group Support Services and Competence Centers• Coordinating with Legal, Accounting and S&I to identify and resolve operational challenges• Preparing documents needed to better understand the market and consumer’s expectations with Retail Intelligence Department• Participating in business reviews with each JV and capturing Minutes of Meetings

- Assuming responsibility for international Retail reporting (US, EMEA, APAC) in the Financial Planning & Analysis department at Marc Jacob’s Headquarters- Assisting the CFO, VP of Global Finance and VP of Consolidation in ad-hoc analysis and understanding of the business.- Developing effective Business Intelligence tools and monitor Sales- Providing commentary and analysis for Monthly Financial Closing: Net Sales and P&L- Forecasting and Budgeting: active role in developing Retail Budgets (2017) and Budget Revisions (2016) for Wholesale for all regions- Following up seasonal sales, network and traking Ecommerce figures and CRM KPIs

Helping Masters students for career building.MBA Luxury Fashion Cosmetics & Perfumes created by Michel Hayoun

- Providing financial reporting (Daily/Weekly/Monthly) to Boucheron and Kering Group HQ (by distribution channels, categories of product and areas – consolidation of worldwide figures) - Liaising with IT team to develop effective BI tools and dynamic dashboards- Participating in monthly closing, management of the estimated end of month and intercompany trades (HFM-Oracle, resolving discrepancies)- Participating to Monthly and Annual Performance Reviews (Income Statement, Balance Sheet, P&L, Margin, EBIT, EBITDA, Capex/Opex, Cash Flow, CRM, Inventory Management)- Participating to budget/forecast/business plan process and follow up investments and audits- Supporting the Operation Management Controller to follow up expenses (Liaising with Marketing/Commercial/Communication/IT/Accounting teams)- Developing and implementing action plans to address internal control issues

- Forecasting/budgeting (US and EMEA markets) and building Strategic Plan over 3 years- Showroom: Best sellers and managing cancellations- Supporting Commercial team on all activities: OTB tracks, creation of templates, seasonal analysis- Monthly closing and expenses follow up (vs Budget, vs Last Year)- Distribution performance monitoring: tracking sales, dashboards communication (ROI/KPI)- Providing ad hoc/profitability studies, sell-through/pricing analysis according management - Developing new BI tools and supervising deployment (writing procedures)- Sourcing new opportunities, tracking trends markets and identifying risks and opportunities

• Performance monitoring: sell-in/sell-out, P&L, Capex, CRM, ad hoc and competition studies• Developing sales tools and supporting the Area Managers on the deployment (digital/POS) • Liaising with Merchandising and Store design teams to ensure the respect of brand guidelines• Drafting recommendations, ensuring and overseeing the performance activity (launch of a survey) • Determination of stores assortments in coordination with Marketing & Supply Chain teams• Profitability study from shopping plans in collaboration with the Store Design/VM teams• Writing a newsletter and development of tools dedicated to sales teams

- Cover of events - Writing articles for magazine and website

Printemps Haussmann

Objective: Optimisation of monitoring the operating status via transformers dissolved gas analyzers online Missions carried out: - Creation and monitoring of business case - Performing diagnostics transformers HTA-HTB - Management of a portfolio purchase / customer - Realization of a testbed for a qualification system - Creation of mobile units - Launch of a call for tenders - Definition of maintenance - Risk management: AR, FMEA & dashboards- Animation training and conducting meetings - Provide budget tracking - Management of customer relations / suppliers - Establishment of CCTP Result: Achieved 92% reduction in system availability, operational test bench on site signing new framework contracts

Project: Optimization of a semi-automatic machine for the thickness of aluminum plates calculation - Writing notebooks load - Responsible for testing workshop - Travel in Europe Results: Formation of a team of five people, 0 accidents

- Responsible for inventory management - Implementation of new in-store campaigns - Creation of windows