Sarah Jowers Email and Phone Number

Oversaw email, direct mail and outbound call campaigns from beginning to end for various clients including Florida Blue Medicare, Florida Blue Individual Under 65, Blue Cross Blue Shield of Arizona and Capital Health PlanManaged multiple campaigns for various clients simultaneously on an ongoing basis while adhering to firm deadlines and maintaining high levels of quality controlCollaborated with clients, creative studio teams and legal and regulatory bodies such as the Centers of Medicare and Medicaid (CMS) to create, edit and proof various marketing materials promoting enrollment and renewal of health plans as well as compliance-oriented communicationsDesigned and oversaw the execution of data-driven campaigns that included detailed audience segmentation and personalization based on health conditions, enrollment status and program / plan eligibilityWorked closely with sales and engagement call center teams on the development of call scripts, business outcomes and sales pipeline client reporting Developed and implemented multiple processes and procedures to increase efficiency and provide quality control oversight for email, direct mail and outbound call campaignsCompiled and presented regular reporting of all direct marketing activities to clients including sales pipeline completions and year over year increases in sales and engagement Provided and implemented strategic recommendations for future campaigns based on detailed analysis of current campaign performance

Oversaw email marketing campaigns for new customer acquisition and retention from strategy, content development, design, testing, automation and regular client reporting Redesigned client-facing email campaigns to include dynamic client and campaign customization as well as enhanced Google campaign tracking tags Managed strategic design of user experience of proprietary software systems to ensure efficient customer journey and retention alongside teams of web designers, developers and systems engineersDeveloped corporate-wide strategy for SEM / email marketing policies and procedures for compliance with national data use regulations and best practices Designed, coordinated and presented monthly and quarterly reporting of SEM and email marketing campaign success Provided analytical review and recommendations for the implementation of new email marketing / CRM systems for both internal and client use

Managed email marketing campaigns including conception, design, testing, automation and reporting Designed and implemented multi-touch campaigns incorporating postal mail marketing collateral, call center contact sheets / schedules and automated email marketing campaignsImplemented long-term initiatives to streamline and modernize email marketing capabilities Launched client-facing print and digital marketing in collaboration with creative and legal teams Developed in-house email marketing reporting standards and procedures Reported email, print and web marketing campaign data regularly to establish CPC / CPL ROIDesigned and implemented digital sales training on marketing best practicesReviewed and edited marketing collateral regularly for legal compliance as well as product and industry regulations

Managed external corporate communications via news releases, including creation, editing and distributionCreated and edited content for marketing brochures and print mail pieces Oversaw email campaigns including content creation, distribution and evaluation Designed, pitched and achieved article and editorial placements within industry-specific media Implemented internal evaluation methods for determining high priority industry media outlets and publications Contributed strategic recommendations for advertisement and editorial placements Coordinated strategic interviews of company representatives with targeted industry publication

Gained targeted industry coverage including strategically aligned interviews, feature articles and editorialsDeveloped message maps, speaking points and media kits for use in media interactions Wrote, reviewed and edited external communications such as news releases and other official statements Coordinated and hosted press conferences for local and international media Developed a corporate media training course for use by company spokespeople internationally Coordinated and supervised international marketing events including trade shows and executive meetings Developed, maintained, and reported monthly metrics on company-wide media relations

Developed, edited and distributed corporate communications in the form of news releases and media alertsDesigned, wrote and distributed e-newsletters and email campaigns Created original marketing pieces including posters, flyers, e-flyers and brochures Hosted public and private media relations and promotional events Maintained regular metrics on all media relations activities and other industry-specific news