Sarah Kamel Email & Phone Number

Nutley, Nj, Us

Nutley, Nj, Us

Jersey City, Nj, Us

• Collaborated with Product, Pricing, Legal, Marketing, and Development teams to create a cohesive cross-channel digital customer experience.• Streamlined the recruiting process for Tax Pros, enabling efficient job searches across corporate and franchise locations.• Maintained and evolved design standards and libraries to align with updated marketing and brand standards.• Enhanced the tax refund estimator for a more intuitive user experience.• Improved the appointment booking experience, increasing flexibility and adding more upfront information, resulting in higher bookings.• Collaborated with front-end development to elevate accessibility standards to WCAG AA.• Developed A/B testing plans to continuously enhance the customer experience.• Conducted annual design library and imagery audits, incorporating enhancements from A/B testing.• Developed and maintained comprehensive documentation for design processes and standards.• Led design updates and library revisions during a significant rebranding initiative.• Streamlined feedback surveys for website and local office experiences, enhancing the website and providing timely, relevant information to customers.• Tested and implemented disruptor designs, significantly increasing booked appointments.• Crafted personalized web experiences based on previous interactions, tailoring content delivery.• Actively contributed to team strategy and UX roadmapping, aligning design decisions with business goals.• Facilitated onboarding and training of new and contract designers in design system and processes.

Basking Ridge, Nj, Us

• Worked on the Point of Sale business team to develop a new OMNI sales experience for Verizon reps using a centralized recommendation engine and machine learning. For MVP we were able to reduce the number of screens that are required to process a sales transaction from 16 to 8.• Worked with off-shore design and development teams to create seamless experiences and presentations for leadership• Consultant and Principle Designer on multiple projects with other teams.• Created a new Account Authentication experience for retail stores with increased functionality as the project was rolled out.• Created user stories, scoped projects and gathered requirements and alignment from channel partners and stakeholders for multiple work streams.• Created various visual experiences as deliverables and walk-throughs to channel partners and stakeholders that included customer journey mapping, whiteboarding, lo-fi and hi-fi prototyping, updating/creating screens real-time to align cross-functional teams.• Maintained and supervised brand standards and guidelines for all projects. Created and maintained consistency in updating and re-branding account landing pages while migrating over to a new tech stack.

New York, New York, Us

• Designed UI for mobile and responsive web for internal systems and consumer-facing Pfizer brands. • Conducted heuristic evaluations for presentation and debrief for design team. • Created wireframes, site maps, sketches and information architecture for multiple projects.

Salt Lake City, Utah, Us

• Utilized design systems thinking and knowledge of core UX process to provide a workable redesign to the current SquarePeg website for two different user types that would drive new user sign-up rates.• Employed strategic research methods to uncover insights relevant to the project scope. • Conducted competitive and comparative analysis, user interviews, usability tests on current and re-designed sites to validate design decisions and deliver an optimized MVP.

New York, Ny, Us

General Assembly's UX Design Immersive is a 10-week course that teaches the core skills of design-systems thinking to inform the user experience design process. From research and ideation to prototyping and testing, the User Experience Design Immersive teaches how to solve design problems by fusing human-centered thinking with proven skills and methods.Developed responsive and redesigned mobile apps and websites using Sketch and InVision.......

Managed the operations of a busy Aveda Lifestyle Salon. Managed, mentored and coached a team of stylists and apprentices.Creating a culture of empathy and excellenceInterviewing and on-boarding new staff membersCreating and managing effective and reliable workflow systems

Created and maintained a cohesive brand image through social media and guest interaction platformsPlanned and hosted small and large eventsCultivated strong guest relationships and interactionsFostered a strong relationship with community through volunteer work and participationInventory ManagementVisual Display CoordinationRetail Sales

Bachelor'S Degree, Major In Marketing & Minor In Chemistry

Certificate Of Completion, Ux Design