Sarah Kang Email & Phone Number

Wheaton, Il, Us

Wheaton, Illinois, United States

-Assist with establishing and refining Crossway's overarching email marketing strategy and content schedule-Assist with strategically planning email content to maximize website and email engagement-In coordination with the broader Marketing Team and the Sales Team, conceptualize and execute on the creation of automated email "customer journeys" in Mailchimp, analyzing various performance metrics and optimizing automations accordingly-Manage the day-to-day operations and maintenance of Crossway's marketing email list, coordinating efforts to "flesh out" our subscriber base with targeted surveys, engagement tracking, and re-engagement strategies, and monthly list cleaning routines-Research and help to implement new registration-based communication channels, including SMS marketing-Research and help to implement customer relationship management tools to extend Crossway's capabilities with regard to storing customer data, segmentation, and engagement tracking-Work with the Marketing Manager to regularly refine and implement an organic social media strategy for various social media platforms, including Facebook, Twitter, and potentially others in the future-Plan, draft, and schedule all organic social media posts, and respond to relevant comments and questions from users per established guidelines-Work with the Creative Department to coordinate the creation of digital graphics specifically for social media, including product photography, quote-images, videos, and animated GIFs

Wheaton, Il

-Planned, drafted, and scheduled all organic social media posts using Sprout Social, and responded to relevant comments and questions from users per established guidelines-Researched and implemented improvements to organic and paid social media plans to increase engagement and click-through rates respectively-Created and managed strategic ad campaigns on Facebook, Twitter, Instagram, and Google-Ran tests to optimize strategic plans for ad campaigns, organic social media, and website-Supported the Online Marketing Manager in drafting and scheduling email newsletters in Mailchimp-Maintained up-to-date product images and videos across Amazon and company website-Worked with the Creative Department to coordinate the distribution of digital assets-Gathered weekly, monthly, and quarterly data across marketing channels and analyzed key metrics to inform and adjust marketing plans-Collaborated with the Creative Department to design a template for Amazon A+ pages-Managed the creation of Amazon A+ pages-Added, organized, and tracked inner and interdepartmental tasks within Asana-Ideated and implemented new ways to overcome roadblocks in advertising plans due to ad platform changes-Researched potential communication channels

Wheaton, Illinois, United States

-Plan and coordinate portrait sessions-Design, draft, and launch Facebook ad campaigns to advertise seasonal mini-sessions-Communicate with clients to nail down details of their session, answer questions, and provide quality customer service-Organize and manage image files-Create experience guides to help prepare clients for their session-Curate images for online portfolio, marketing materials, and social media posts-Plan, draft, and schedule social media posts-Maintain website to optimize marketing to potential clients, showcase portfolio, increase SEO performance, and improve UX-Shoot, cull, and edit images in Adobe Lightroom for a timeless and classic look-Conduct more complex edits in Adobe Photoshop-Track expenses and profit

Cedar Rapids, Iowa Area

-Collect and curate photos from event photographers for online galleries and social media content-Create Squarespace website for upcoming Galena location-Update websites for both Galena and Cedar Rapids locations with changes in policies, construction progress, and overall maintenance-Design professional and on-brand wedding brochure using Adobe InDesign-Correspond with the proprietor on vision and objectives for design projects such as the brochure and major website changes

Cedar Rapids, Iowa Area

-Devise and implement efficient systems to streamline workflow for bussers-Oversee set-up and tear-down of events-Direct and delegate tasks to teams of 1-5 bussers and 1-3 bartenders at each event-Coordinate vendors, ceremony, and wedding day timeline to ensure a smooth event-Conduct 90-day and two-week meetings with wedding day-of coordination clients to communicate wedding day details and plans-Consult design vision and décor plans with clients prior to the event and execute them on the day of the event-Enforce venue policies during events with clients and guests, oversee security of client's gifts, and handle crises for safe event and to maintain excellent customer service

Cedar Rapids, Iowa Area

-Partook in 90-day and two-week meetings with clients to learn venue management planning, business administration organization, and venue policies-Assisted with set-up, tear-down, and execution of private and promotional events-Developed an information packet for clients using Adobe InDesign-Assisted the event manager in administration tasks and learned about venue management during events

-Analyzed Facebook page data to create content for increased brand awareness and post engagement-Maintained Facebook content calendar one month in advance-Educated clients about diamonds, diamond selection, and store policies-Examined, documented, and prepared to ship incoming repairs-Updated the Weebly website and added new inventory to the web store-Maintained a clean sales floor for professional presentation

Iowa City, Iowa Area

-Filmed and edited interviews, b-roll, and events to create 1-3-minute promotional videos-Collaborated with marketing team to understand overall objectives-Communicated with clients within the division on digital media for marketing purposes-Curated collection of photos and videos for future promotional pieces-Scheduled shoots according to availability of relevant people for the video-Photographed events for future marketing material

Iowa City, Iowa Area

-Filmed and edited Kickstarter video for the Hobby Hand 2.0-Filmed and edited update videos

-Created opening and end credits for movie with Final Cut Pro X-Designed trifold and movie, and camp promotional materials using Adobe Photoshop-Arranged storybook text and images for print using Adobe Photoshop-Traveled to China for five weeks with a team of interns and served as media director for the Yantai camp

Master Of Science - Ms, Strategic Brand Communication, 4.0/4.0

Bachelor Of Arts (B.A.), Psychology, 3.87/4.0

Activities and Societies: Wall-Breakers Campus Ministry, Student Video Production, UI Photo Club, Iowa City Adult Soccer League

Korean Language And International Relations

Summer study abroad program