Sarah Engeset Email & Phone Number

Alexandria, Va, Us

Alexandria, Va, Us

Alexandria, Va, Us

Irvine, California, Us

Certified to teach Classic, Foundations/Engage, Empower, Align

University Of Richmond, Va, Us

Washington, Dc, Us

As a member of the Office of Communications, I managed all aspects of the division's website, email marketing, and social media accounts. I worked with my team to manage digital communications materials and dissemination plans for all projects and publications, including graphics, resource pages on the website, and social media ad campaigns. In 2016, I managed all web changes, social media campaigns, and email marketing related to the division's rename from the Institute of Medicine to the Health and Medicine Division of the National Academies of Sciences, Engineering, and Medicine (NASEM). A few other roles I perform include:- Supervise the Web Communications Associate- Manage the division's social media accounts and research ways to improve our analytics.- Research and implement SEO.- Create strategies, create A/B testing campaigns, and manage lists for division's email marketing using Mailchimp. - Monitor analytics to devise web processes and best practices. - Research and create best practice processes for all web related tasks.- Develop internal best practices and training for staff trained in web content management using Sitecore as our CMS. - Create best practice documents and tutorials for digital marketing processes for staff.- Liaison with our external web developer for division website.Key member of the Unified Web project, merging 7 websites into one cohesive, modern, mobile-friendly website. - Created wireframes for all pages for designers to use to create design- Led key performance indicators (KPIs) group to develop goals and strategies for project- Test User Experience (UX) with current website and strategize improvements.- Project manager for SEO implementation- Work with external designers and developers on website design, structure, and CMS

Washington, Dc, Us

Acting Web Communications Manager (January 2016- May 2016)• Dissemination of digital marketing products through social and email channels• Manage, train, A/B test, and send E-Mail Marketing campaigns/ ListServs (Exact Target, MailChimp)• Contact for Meeting Registrations• Manage Social Media: Facebook, Twitter, Linkedin, Google+, Hootsuite• Web Content/ Page Updates (Sitecore)• Develop and hold web related staff training• Create HTML resource pages for special projects• Co-managed split of division in 2015: website design, content creation and migration, page development (Wordpress)• Manged website and social media changes for 2016 rename of division.

Tallahassee, Fl, Us

Wrote articles for the 850 Business Magazine.February/March 2014 Issue: Not Everything Hidden is a Treasure- Mold and Mercury in the WorkplaceApril/ May 2014 IssueTalking 'Bout My Generation- Focus Wakulla: Wakulla Chamber of CommerceJune/July 2014 Feature- K9 Scent Evidence

Tallahassee, Fl, Us

Promotion from Communications Specialist, added tasks included:• Developed marketing and awareness strategies for liaison in each of the 22 area offices to carry out in their counties• Created Position Description for the “Community Relations Coordinator,” the communications liaison in each area office that will carry out specific strategies, goals and smart objectives and report efforts to me• Distributed Outreach form to the Community Relations Coordinator in each area: tracks when an event is attended, article is published, ad is created or any other outreach initiative occurs• Event Coordinator for Children’s Week at the Capital and Family Café • Facilitate monthly conference call with liaisons in the area offices• Web Manager: learned to edit and update HTML for internal and external websites; use programs such as Dreamweaver, Cascade, Serena and Photoshop• Communications Liaison, represent CMS at meetings, including the Florida Healthy Weight Initiative and am the main contact for all communications related inquiries from the department or field• Assist with the Provider Management approval process for non-licensed providers in our database

Tallahassee, Fl, Us

The Florida Department of Health’s Division of Children’s Medical Services (CMS) is a collection of programs that provide services for children with special healthcare needs and their families. • Sole marketing coordinator for Division of CMS• Compose, develop and distribute brochures and fact sheets to the 22 area offices statewide• Manage, edit and re-design the CMS internal and external websites• Produce quarterly newsletter that is sent out to over 1000 employees statewide with information on legislative changes, new staff and relevant updates from headquarters.• Liaison for the Department of Health’s Communications Office: attend bi-monthly brainstorm sessions for the Online Newsroom on behalf of CMS• Write CMS related articles for the Online Newsroom: conduct interviews with parents, patients and CMS Staff members• Certified Contract ManagerCMS Website: http://www.cms-kids.com/

Tallahassee, Fl, Us

The Florida Department of Health’s Communications Office manages all communication aspects for all divisions, including press releases, Facebook posts, Twitter, event management, brand development and implementation and coordinates with the local Health Departments around the state. Through the Online Newsroom tool, media sources gained access to press releases and pre-written health related articles to redistribute in their local newspapers and other media related avenues.• Wrote and edited articles for the Newsroom• Conducted live and phone interviews for article research• Used Social Media sites, such as Facebook and Twitter, to promote health messages• Designed E-Cards for health holidays and observances• Typed scripts to webinars• Created excel documents to monitor health statisticsNewsroom Website: http://newsroom.doh.state.fl.us/

New York, New York, Us

Olympia Media Group produces a Greek-student run newspaper called “The Odyssey” on over 40 college campuses around America. The FSU campus newspaper began in August 2011.• Helped raise awareness of the newspaper through social media promotion and word of mouth• Sole Campus Editor in charge of writer recruitment; tripled(+) writing staff during the year• Researched and wrote articles on various college interest topics and events occurring within the Greek Community and at FSU• Edited articles submitted by student writers for each weekly edition• Led monthly writers meetings to brainstorm ideas article topics and writer recruitment• August 2012- April 2013 guest wrote a "Pinterest Idea of the Week" column Website: http://www.theodysseyonline.com/

Tallahassee, Us

Trak Engineering is a private corporation that develops computerized fuel management systems that monitor and control fuel consumption with software and fleet control. Simply put, Trak creates their own computerized fuel management systems to pump gas for privately owned business fleets.• Worked with engineers to edit and re-write information in over 80 manuals, documents and handbooks• Learned and collaborated with Engineers to translate technical terms into text for the average person to understand.

Lexington, Ky, Us

The Council of State Governments Justice Center is a non-profit organization that serves policymakers at the local, state and federal levels from all branches of government.• Updated, summarized and organized recent media publication resources for both the internal and external websites• Planned and organized a staff briefing on Capitol Hill on a released study on Mental Illnesses in Jails, in conjunction with supervisors and co-workers

Bachelor Of Arts (B.A.), English: Editing Writing And Media; Minor In Communications

Volgenau School Of Engineering: Web Design And Development Program

Continuing And Distance Education: Digital Marketing Program

High School