Responsible for Papier marketing strategy & PR activity in Australia

An in-house role managing PR strategy at one of the UK's leading online furniture brands.PR strategy - developing & implementing PR strategy for print and digital coverage. Ensuring monthly KPI targets are met and that the brand features weekly in targettitles through profiling of key business stakeholders, product features and press loansEvents - devising impactful press & influencer events to drive footfall to our regionalpop up events and coverage for the brand.Influencer strategy - bringing key influencer relationships to the brand & ensuring wehave a consistent stream of partnerships to create content for social media usage.Brand creative - Collaborating with the wider marketing team on TOV, design & ad creative. Reporting - on monthly KPIs, campaign targets and ROI

A specialist role as part of the outreach team at an established digital marketing agency.Digital PR - managing outreach for several key consumer client accounts. Securingrelevant online coverage as part of a wider SEO strategy. Maintaining key relationshipswith journalists and publishersBlogger outreach - creating blogger outreach strategies to fit client campaignobjectives. Developing relationships with key influencers to create press worthyoutreach assetsContent Strategy - Taking a lead in client brainstorms & instilling an appreciation ofwhat will make a successful campaign from an outreach and content marketingperspectiveTeam management - managing a rotation of graduates, setting goals & ensuring they met development targetsReporting - defining reporting processes for individual clients

Content• Content planning and creation - producing original video, photo and written content for content led social media campaigns, product launches and unique, SEO supporting, posts for the UK and AU blogs and social channels • Creating and maintaining a content calendar to match with business objectives, seasonal activity and ad hoc events• Editing and management of content from wider teams in the business • Project management of both in-house teams and external agencies, production companies and vendors • Platform specific video and image creation• Content marketing - liaising with CRM teams to ensure promotion of content across digital channels - both paid and organic• Content evaluation and ROI reportingSocial Media• Management and development of UK Twitter / Instagram / Pinterest strategy, as well as implementing approved strategy • Creating and maintaining an up to date social media calendar, and creating original content for reactive posts • Country specific seasonal campaign development for all ROW markets - Australia, New Zealand & Canada• Day-to-day community management across all social channels• Managing the relationship with the Social Media CS team and supporting on crisis aversion and brand TOVOutreach• Creating and implementing blogger outreach programmes - UK and ROW• Management of existing relationships with bloggers • Identifying key bloggers and influencers to work with across all social channels • Working in conjunction with SEO stakeholders to ensure all blogger content has maximum targeted SEO value• Collaborating with bloggers to create guest post content for the PhotoBox blog that is relevant to target audiences - campaign & seasonal Other• Copywriting for newsletters / SEO / site content• Providing support around online and offline seasonal and product PR campaigns and events• Knowledge of Photoshop, Premiere Pro, Wordpress, HTML • Experience of writing within brand guidelines / tone of voice

- Day to Day social media management for Facebook, Twitter and Instagram for UK & ROW countries, increasing user engagement and interest and building on these communities- Management of the PhotoBox blog, including original content creation (photography, copywriting, video) - Taking the lead on outreach to bloggers and influencers to create impactful and engaging content for the UK, AU, NZ and CA- Maintaining an up-to-date and relevant content and events calendar- PR assistant to PR manager

An agency role, with a variety of consumer and media & marketing clients including; Laithwaite's Wine, Heineken, The Project Factory, Sundog Pictures, NewsCred and The Festival of Media.