A passionate, creative, digital savvy and performance-driven marketing leader with over 15yrs experience across retail (food and clothing), mobile, automotive and tech start up sectors; leading large teams, building brands that customers love and driving business growth. I have a creative eye and skill for developing strong branding and campaigns built on customer insight, and a commercial head focussed on performance. This unique blend of skills has led to a strong track record of leading marketing strategies, brands and campaigns that win with customers, and drive sales and profit.My leadership approach is inclusive and fun. I enjoy finding out what really makes people tick to unlock their potential. I’ve had experience of leading two people, up to leading departments of over 60. I’ve led major team transformations; taking teams from being unhappy and low-performing, to high-performing, passionate and accountable individuals.With experience of leading strategic, board level projects and practical, hands on execution of campaigns, I’m as comfortable with strategy as I am with getting stuck in to make things happen and deliver. I thrive in changing environments and enjoy setting a compelling vision, direction and plan to take a team and business to new places.I have a thirst for learning, continuously seeking feedback and reflecting on my experiences. I tackle everything I do with a growth mindset and encourage others to do the same.I feel passionate about work/life blend, Pilates and movement, balanced family life, happiness at work and growing others. I teach Pilates, practice a balanced work/life blend and strive to help others grow and achieve happiness at work. Specialities: leadership, marketing and brand strategy, performance marketing, digital strategy, content marketing, social media marketing, advertising, media, retail marketing, CRM, events and agency/partner management.