Sarah Whitfield Email and Phone Number
Sarah Whitfield work email
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Sarah Whitfield personal email
A seasoned integrated marketing, brand and and digital media professional, I work with progressive businesses that want to develop and market purposeful and impactful brands. With expertise in brand strategy, performance marketing, digital strategy, marketing automation, as well as communications and events marketing, I transform organisations through creative insight and data-driven growth. In leadership roles at Covatic, Pearson, Outbrain, The Huffington Post and AOL, I’ve successfully managed large teams and substantial budgets, significantly boosting revenue, brand awareness, and market share. My pragmatic approach and natural curiosity enable me to address complex problems and identify new growth opportunities, establishing clear market positioning in both B2C and B2B spaces.Editorial contributions made to leading media/tech/marketing publications including The Drum, The Guardian, Techfinitive, the Next Web, imedia, MediaPost and have spoken on the BBC, ITV, Channel 4 and on multiple stages. I serve on the IAB Regulatory Affairs & Public Policy Council and am actively involved in IAB Europe's Post Third-Party Cookie and CTV Working Groups. Previously, I was a member of the UK Influencer Marketing Council and an associate member of the Chartered Institute of Public Relations (CIPR).In 2020 awarded an 'Innovation in Learner Resources' by the British Council at the ELTons for Pearson & BBC Live Classes. Winner of a Glossy award for Influencer Marketing (2019), shortlisted for Content Marketer of the Year (2015), listed in PR Week Powerbook, Broadcast Press Guild and Webby award winner, and 2 x BAFTA nominee for my work on social media drama KATEMODERN. Advisor and consultant for a number of UK media, technology, lifestyle, fintech and retail start-ups.I live in Kew Gardens (London) with my music loving hubby and two mischievous pups. Aside from my passion for my family and marketing... I love to dance (any flavour), chill out with yoga and make everyone a little bit tubby with my baking efforts. I am a creative writer, regular beauty reviewer and adore all things fashion.
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Chief Marketing OfficerCovatic Apr 2023 - PresentBirmingham, West Midlands, GbImplemented a strategic, ROI-focused marketing approach that integrates creative vision and brand identity to drive sales. Currently, we are developing scalable and measurable go-to-market campaigns to help our publisher, agency and brand partners deliver more addressable, more effective, and more private advertising.
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Vice President Global Marketing (Ell)Pearson Sep 2021 - Nov 2022London, GbBuilt and led the English Language Learning (ELL) group marketing function. Focused on building the new ELL brand, through the funnel campaigns, customer enablement and digital / website transformation, drawing on an in-depth understanding of the digital media landscape and how data can drive growth. Responsible for leading, coaching and developing a high-performing team of marketing professionals and a global marketing “hot house” of talent to help us re-invent our GTM strategies around the world.People managed: 18 - 130+ | P&L: 7-figure annual marketing budget | Markets covered: Global -
Interim Vice President Marketing, English Language Learning (Ell)Pearson Mar 2021 - Aug 2021London, GbInterim role during which I was responsible for landing the marketing organisation brought together under English Language Learning and over 130+ personnel. In addition to the delivery of an interim structure, I conducted a full appraisal and review of operations across businesses and territories and as a result of this identified opportunities for rationalisation as well as untapped value and potential. The foundations laid out in this proposal supported the reappraisal of the ELL brand and investment in 2022 for global CRM and website transformation initiatives.
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Vice President Product MarketingPearson Dec 2019 - Mar 2021London, GbHired to lead multiple teams (Product Marketing, Product Operations and Customer Readiness, Marketing Channels & Operations, and Marketing Intelligence), and provide complete marketing support for a wide range of global product lines. Collaborating across the Pearson matrix and working with stakeholders in global and Geo teams I owned the marketing strategy to position and promote Pearson's brands, products and services as a unified proposition. I reported to the SVP, English and Global Schools and SVP, English Assessment of Pearson's Global Product Organisation. As part of the divisional leadership teams I contributed to strategic decisions relating to product orientation, investment, commercial models, pricing and go-to-market strategy. A significant aspect of this role was to kick-start the digital transformation of Marketing, building teams, skilling team members, developing strategies and driving Digital Marketing across both DtC and BtB.People managed: +40 | P&L: 7-figure annual marketing budget | Markets covered: Global
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Consulting And Advisory RolesSnapdragon Marketing May 2012 - Nov 2019• Ekstasy - Award-winning full-service creative advertising agency• Spinview Global - Immersive technology platform. TV series Victoria • f6s - A global community where startups get funding, grants, talent, contracts & free services• Bigoodi – Retail I Accelerate Worldwide - Commercial Management Firm
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CmoBuzzoole Dec 2018 - Aug 2019Napoli , Na, ItAs CMO at Buzzoole (Influencer Marketing Platform) building strategy, managing change and bringing people together to unlock creativity and help them work smartly have continued as central themes to my career. I am responsible for global marketing activities, product marketing, corporate communications, marketing operations, customer care and localisation strategies that will build the Buzzoole brand on a global level, leading to increased awareness, revenue growth, product innovation, relevance among our target audience and investment. Reporting to the CEO, this hyper-growth organisation and role has drawn on core skills that include leadership, digital and brand marketing strategy, advisory and coaching, commercial direction, new territory growth, organisational design and development. People managed: 8+| P&L: 6-figure annual marketing budget | Markets covered: 3 coreBuzzoole Blog: https://blog.buzzoole.com/Buzzoole Instagram: https://www.instagram.com/buzzoole/ -
Marketing Director, Uk/InternationalBuzzoole Mar 2018 - Dec 2018Napoli , Na, It
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Vp Marketing & Corporate Communications, Global / European Marketing Director (Vp)Outbrain Nov 2012 - Oct 2017New York, UsMulti-discipline role responsible for global marketing activities, corporate communications and budgets which facilitate revenue growth and sales. Tasked to create innovative cross-platform, cross-territory marketing and communications strategies that will build the Outbrain brand on a global level, leading to increased awareness, revenue, relevance and respect among our target audience. Accountable for developing the marketing and communications strategy in new territories. Official spokesperson and crisis management/communications point person. During this time we introduced a number of first-to-market products, including a proprietary Chatbot Technology with People Magazine and CNN, Outbrain Lookalike Audiences, Programmatic Access (OPA), Mobile App and Automatic Yield, which aims to offer publishers proprietary insights into all aspects of their revenue picture.Previously led European sales marketing, brand strategy and communications for world’s largest content discovery platform. People managed: 9+| P&L: 7-figure annual marketing budget | Markets covered: 17 / 7 EUwww.outbrain.comwww.facebook.com/Outbrain/(Outbrain technology enables brands to have their online, mobile and video content natively appear as recommendations across premium publisher websites. Audience of 1 billion monthly unique visitors worldwide. ) -
Vp Marketing, Europe [Aol & The Huffington Post]Aol Jun 2010 - Jan 2012New York, Ny, UsIn this role I was responsible for all aspects of marketing for The Huffington Post and AOL's owned-and-operated media operations in Europe.Part of the European leadership team, reporting to the European CEO and EVP Marketing.People managed: 14+ | P&L: 8-figure annual marketing budget | Markets covered: 3www.aol.co.uk -
Vp Marketing Communications, GlobalAol Mar 2008 - Jun 2010New York, Ny, UsIn this role I was responsible for developing and driving the global corporate and consumer marcoms strategies for Bebo, AIM, ICQ and a number of AOL’s established brands and consumer offerings. During this time I introduced a number of market breakthroughs, including: AOL Lifestream (which let you get all your digital updates in one place); a Social Inbox that aggregated your content, community and communications in one place; a redefinition of the user experiences on AIM / ICQ and an innovative platform for socialising third-party websites.Part of the global leadership team, reporting to the EVP of AOL People Networks.People managed: 4+ | P&L: 7-figure annual marketing budget | Markets covered: 15
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Vp Communications, GlobalBebo Apr 2006 - Mar 2008San Francisco, Ca, UsKey member of the executive leadership team that helped drive Bebo from its humble beginnings, to hero of the social media space and subsequent $850MM exit to AOL Time Warner in 2008. Although tasked with all things related to marketing communications I was also appointed Company Secretary and drew on my wider business skills and awareness to help develop and pioneer the things that truly differentiated Bebo as a leader in the social media space.Part of the global leadership team, reporting to the CEO.People managed: 2+ | P&L: 7-figure annual marketing budget | Markets covered: 9 -
DirectorEdencancan Limited Jan 2005 - May 2006Director of the corporate and B2B group. Directed the brand vision, communications/content strategies and events for a wide range of B2B and consumer clients. Part of the leadership team, reporting to the Managing DirectorPeople managed: 3+ | P&L: 7-figure annual marketing budget | Markets covered: UKClient Examples:BMW (brand building and events); Kinetic Worldwide (managed the WPP merger and global re-launch of Kinetic WW (OOH media)); Centaur Publishing (re-launched the publishing group); Purple (awareness and audience acquisition for recruitment consultancy); Betty Soldi (talent management and brand building for internationally accomplished artisan and calligrapher); Frontline Marketing (brand positioning, awareness and audience acquisition for retail marketing company) and Touchpoint (awareness and audience acquisition for online and digital marketing solutions company).www.edencancan.co.uk -
Head Of Division - (B2C & B2B Marketing Communications)Emmett & Smith Limited Nov 2002 - Dec 2004Emmett & Smith is an integrated marcoms consultancy specialising in the delivery of corporate & b2b campaigns for organisations across the UK, continental Europe and the US. As a senior member of the team at Emmett & Smith I was responsible for campaign strategy, management and delivery. I also acted as a lead on new business activity.Account Examples:Dendrite (technology solutions for the global pharmaceutical industry); Scientific- Atlanta (communication & broadcast solutions); St Elizabeth’s (Epilepsy charity); Ruston Poole (snr level pharma & biotech recruitment); Iteris (automotive technology); Comunica (voice and date communication infrastructure); Island Pacific (software for retail) and London Learning & Skills Council.
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Head Of CommunicationsDirect Recruitment May 2001 - Nov 2002London, England, Gb -
Marcomms ConsultantEllis Fairbank Jun 1999 - May 2001
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Writer/ContributorNpi (Nicholas Publishing International) Dec 1997 - May 2001
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Independent Consultant & Project ManagerLancashire Social Services Jan 1998 - Jun 1999
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Psychological AssistantProgress Care And Education Limited Aug 1997 - Jan 1998
Sarah Whitfield Skills
Sarah Whitfield Education Details
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Marketing Week Mini Mba With Mark RitsonMarketing -
University Of LeedsPsychology
Frequently Asked Questions about Sarah Whitfield
What company does Sarah Whitfield work for?
Sarah Whitfield works for Covatic
What is Sarah Whitfield's role at the current company?
Sarah Whitfield's current role is Chief Marketing Officer / Creative, Forever Curious Marketer.
What is Sarah Whitfield's email address?
Sarah Whitfield's email address is sa****@****son.com
What schools did Sarah Whitfield attend?
Sarah Whitfield attended Marketing Week Mini Mba With Mark Ritson, University Of Leeds.
What skills is Sarah Whitfield known for?
Sarah Whitfield has skills like Digital Marketing, Social Media, Digital Media, Digital Strategy, Integrated Marketing, Advertising, Copywriting, New Media, Content Strategy, Press Releases, Social Networking, Strategy.
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