Sarah Laborde Email and Phone Number
Sarah Laborde work email
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Sarah Laborde personal email
I’m an integrated marketing, communications and public relations specialist with B2B and B2C experience in agency, corporate and professional services environments. With more than 13 years of practice, I bring experience in integrated marketing plan development and execution, project management, brand development, partnership, sponsorship and event management, content development, reputation and issues management, social media governance and crisis response, crisis preparedness and drills, and media coordination. My former agency experience includes clients spanning multiple industries; my background is in agriculture/agricultural business with interest in agtech. Myers-Briggs: ESTJStrengths: Woo | Arranger | Communication | Positivity | Strategic
Unisys
View- Website:
- unisys.com
- Employees:
- 22982
- Company phone:
- (187) 788-9900
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Unisys -
Global Partner Marketing + Communications Lead, Salesforce Business GroupAccenture Mar 2024 - PresentDublin 2, Ie -
Content Lead, Cross-Enterprise & Industry TechnologiesAccenture Oct 2023 - Jun 2024Dublin 2, IeManaging cross-Enterprise & Industry Technologies (platform services and solutions ecosystem partners) positioning, messaging and narrative as well as live content and speaker management for key partner events and programs. -
Global Partner Marketing + Communications Lead, Workday Business GroupAccenture Dec 2022 - Oct 2023Dublin 2, Ie-- Maternity Leave from January - June 2023-- June - September : Salesforce Dreamforce M+C event planning team for internal comms, speaker and content and creative workstreams; Key ecosystem partners' initiatives management and support within Technology Marketing -
Global Partner Marketing + Communications Lead, Adobe Business GroupAccenture Jan 2022 - Dec 2022Dublin 2, Ie- Serve as the Adobe Partner Marketing Lead -
Geographic Marketing Lead (Dallas, Austin, San Antonio And Bentonville)Accenture Dec 2020 - Jan 2022Dublin 2, Ie- Leverage and localize global and North America campaigns, positioning, initiatives and messaging to drive awareness and growth in U.S. South markets - Position Accenture as an employer and business partner of choice and drive leadership positioning in the local market - Build strategic in-market relationships and help Accenture become part of the fabric of the local business and technology communities - Manage client marketing and events, image development, executive positioning and thought leadership, and local and regional sponsorship and partner relationship programs. -
Location Marketing Associate ManagerAccenture Dec 2017 - Nov 2020Dublin 2, IeAustin, Dallas and San Antonio - Contribute to and execute an integrated marketing and communications strategy to elevate Accenture’s reputation across Texas - Execute and manage marketing activities, including client marketing, image development, relationship development programs, sponsorships, events and multi-market award and recognition programs as well as manage vendor, community and business partner relationships to ensure alignment with Accenture objectives- Work across teams, including HR, media, social and digital to support proactive media outreach and speaking and event opportunities to elevate the profiles of local leaders- Implement a local office internal communications strategy to optimize the employee experience and increase engagement- Work closely with our Local Market Lead in each market to create and support internal and community events to increase employee experience- Manage local market budget and timelines and document program results, including use of Salesforce and Brandmaker -
Managing SupervisorFleishmanhillard Jun 2015 - Nov 2017St. Louis, Mo, Us- Served as account lead, managing a portfolio of accounts and budgets in combined excess of $800K; develop plans and scopes of work; co-lead new business development efforts- Manage strategy and execution of state and grassroots affairs programs, including cultivating strategic partnerships, creating promotional materials, developing key messaging, managing events and securing media placements- Lead crisis communication response and preparedness efforts, including developing and optimizing response processes, drafting social content and standby statements and facilitating crisis exercises- Support the planning and execution of community activities, including coordinating with partners, developing promotional materials, staffing events and drafting recaps - Maintain relationships with external partners, vendors, community organizers and allied groups- Provide training and coaching for clients on media relations, message development and presentation delivery- Past client examples: RISE (Responsible Industry for a Sound Environment), Elanco Animal Health, National Pork Board, Foot-and-Mouth Disease (FMD) Cross Species Communications Team, Dow AgroSciences, Field to Market-Alliance for Sustainable Agriculture, Nutrients for Life, Direct Energy, Enbridge, National Corn Growers Association, USDA-APHIS, Make-a-Wish, Carnival Cruise Lines, VillaSport Athletic Club, and AT&T -
Account SupervisorFleishmanhillard Jun 2014 - Jun 2015St. Louis, Mo, Us- Managed intern program, recruiting, hiring and mentoring more than 10 interns with four converting to full-time staff - Conducted new business acquisition, drafting proposals and participating in new business presentations - Coordinated planning, media outreach and event logistics for Carnival Cruise Line’s Houston market band competition - Managed a state affairs program, including drafting testimony and materials and facilitating media training- Secured media coverage in publications, including the Washington Post, Bethesda Now, Montgomery County Sentinel, Montgomery County Gazette, KIAH (CW39), KLXN (Univision), Houston Style Magazine and KTRK (ABC) -
Senior Account ExecutiveFleishmanhillard May 2013 - Jun 2014St. Louis, Mo, Us- Managed a client portfolio in excess of $1M - Led the development of a $1M+ social media command center used to listen to online conversations and inform communication strategy; Introduced the resource to more than 50 global leaders - Drafted media collateral and secured coverage in publications, including Farm Industry News, Feedstuffs, The Progressive Farmer, Agri-Pulse, Global Atlanta, Ridgefield Patch - Managed planning, logistics and material development for a crisis drill with more than 10 state and national agencies - Managed school outreach and participation in Carnival Cruise Line’s New Orleans’ market band competition -
Account ExecutiveFleishmanhillard Oct 2012 - May 2013St. Louis, Mo, Us- Monitored and analyzed global social media and online coverage on client issues using Sysomos, Radian6 and Netbase - Drafted crisis exercise scenarios, materials and action reports on foreign animal diseases and food issues - Drafted alerts, advertisements and other collateral for grassroots partners on local legislative issues - Managed vendor relations, purchase orders, billing and invoices for media monitoring services and contractors -
Assistant Account ExecutiveFleishmanhillard Feb 2012 - Oct 2012St. Louis, Mo, Us- Served as client liaison, managing projects and invoicing for two accounts with combined budget in excess of $750K - Managed an international media blitz, including media list and pitch note development, with more than 10 countries - Secured interviews and desk side briefings with agricultural trades and top tier media including Reuters and Dow Jones -
Director Of MarketingCake Communications Oct 2011 - Feb 2012Houston, Texas, Us- Developed and implemented a social media strategy for Cake’s marketing efforts - Assisted in social media integration for clients in a variety of industries- Developed written communication for clients, including blog posts, media kits and press releases- Secured press coverage for clients in the fashion and food industries -
Public Relations Intern (Post Grad)Fleishmanhillard May 2011 - Oct 2011St. Louis, Mo, Us- Create media lists, draft content for promotional materials, pitch media, assist with billing support and aid account staff on various clients, including Dow AgroSciences, Carnival Cruise Lines, Raising Cane’s, AT&T, Flour Fortification Network, RISE, Texas Oncology, CIGNA Healthcare, Elanco and ALPFA- Assist with a social media audit for The Keystone Center’s Field to Market program- Assisted in coordinating final logistics and on-site support for a Procter & Gamble/LULAC “Life Improvement” community seminar -
Public Relations Campaign Writing DirectorMental Health Association For Greater Baton Rouge Jan 2011 - May 2011- Developed all written communication, including research reports, creative materials, press releases and evaluative materials that contributed to a comprehensive visibility and awareness campaign- Expanded the association’s awareness and visibility in the community by 24 percent within a four-month period using traditional and social media outlets- Planned and executed a successful fundraising casino night with earnings totaling $16,985
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Marketing InternPortico Learning Solutions Dec 2010 - Feb 2011- Created and managed local and trade media lists- Updated and managed PEO and ARC databases with over 500 entries - Assisted in creation and design of direct mailers and newsletters -
Marketing InternSpeakeasy Sportswear Oct 2010 - Dec 2010- Served as a liaison between company and fraternity presidents- Coordinated product demonstrations with fraternities and attended marketing events- Utilized Facebook to create product and event awareness
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International Trade InternSouthern United States Trade Association Jun 2008 - Jun 2010New Orleans, Louisiana, Us- Continuously updated Louisiana food and non-food products databases - Assisted in recruitment and maintained correspondence with companies involved in tradeshows- Distributed weekly SUSTA fliers through email to over 500 Louisiana companies- Prepared “Certificates of Origin and Free Sale” for over 20 Louisiana companies exporting to Latin America and portions of the Middle East
Sarah Laborde Skills
Sarah Laborde Education Details
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Louisiana State UniversityMass Communication; Public Relations -
Louisiana State UniversityAgricultural Business; International Business
Frequently Asked Questions about Sarah Laborde
What company does Sarah Laborde work for?
Sarah Laborde works for Unisys
What is Sarah Laborde's role at the current company?
Sarah Laborde's current role is Marketing & Communications Leader | Strategic Partnerships and Events | Reputation Management.
What is Sarah Laborde's email address?
Sarah Laborde's email address is sl****@****lsu.edu
What schools did Sarah Laborde attend?
Sarah Laborde attended Louisiana State University, Louisiana State University.
What skills is Sarah Laborde known for?
Sarah Laborde has skills like Public Speaking, Ap Style, Research, Microsoft Office, Event Planning, Social Media Monitoring, Campaign Planning, Billing, Coverage Analysis, Public Relations, Newsletters, Editing.
Who are Sarah Laborde's colleagues?
Sarah Laborde's colleagues are Odir Neto, Argyro Sivilia, Jose Carlos Pandolfi, Khalil M., Muriel Vamos, Peter Chow, Geovana Ribeiro.
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