Sarah Lambert Mcim Cmktr Email & Phone Number

Poole, England, United Kingdom

Poole, England, United Kingdom

U-Drive is a vehicle hire company with a network of 9 key UK branches, 150+ team members and a fleet of 4000+ cars, MPVs, vans, trucks and specialist vehicles. I was sought to return as Marketing Manager to support the business’s national expansion and B2B focus.

Midway UK & Eire (South)

• Promoted to Regional Marketing Manager for the Merlin Entertainments Midway UK attractions in the southern region. Collaborated with General Managers & the Midway UK & Eire Central team to develop and execute.
• PR / Television: Successfully pitched for a live interview feature on ‘This Morning’ with a SEA LIFE octopus expert, and had a social media live stream of ‘real life’ Mermaids go viral, reaching over 1 million views.
• Awards: Team winners of the Merlin Super Star Award for the 'Best Re-Opening Strategy' in 2021.
• Equality, Diversity & Inclusion: As a member of Merlin's UK Diversity & Inclusion Task Force, I contributed towards ED&I policy and played an active role in driving the ED&I agenda.

Weymouth, Dorset

• Marketing Manager for Weymouth SEA LIFE Adventure Park and the Weymouth cluster of attractions. Responsible for the planning and execution of integrated marketing campaigns to promote seasonal events and increase.
• Meeting Targets: Achieved all marketing targets and objectives and exceeded annual revenue and visitor growth targets, whilst meeting budget in 2019.
• PR / Television: Managed the PR launch of the Fairy Penguins, incorporating TV news features and national press coverage. Hosted a visit from a couple on 'A Place In The Sun', which featured on ITV.
• Advertising: Led the creative production of a TV advertisement for the Weymouth SEA LIFE Adventure Park (link below). Developed themed radio advertisements to promote seasonal events that were shared across the.
• Partner Relationships: Building relationships and driving ticket sales through local trade partners, including Haven, Best Western Hotels, Parkdean Resorts and Waterside Holiday Group.
• Awards: SEA LIFE was voted the ‘Best Family Attraction Brand in the UK’ in 2019 by Day Out With The Kids

Poole, England, United Kingdom

• Appointed as the first Marketing Manager for a growing independent vehicle rental business, that operated a network of 14 rental and workshop locations based across Hampshire, Dorset, Wiltshire, Devon, Somerset and.
• Improving Internal Communications: Developed a new company intranet on Sharepoint to share documents, guidelines and company updates. Launched, designed and edited a regular printed company newsletter.
• Re-Branding: Identified issues with the corporate identity, conducted market research to find evidence, presented my recommendations, and won approval to re-brand the business. This included redesign of the vehicle.
• PR Campaigns: Led the ‘U-Drive Van Pull Challenge’ (detailed below) to increase brand awareness across the south, including a large screen video feature at the Bournemouth Air Festival.

Wareham, Dorset, UK

• One of the largest tourist attractions in Dorset, Monkey World is a 65-acre primate sanctuary and rehabilitation centre, dedicated to preventing smuggling of monkeys and apes from the wild.As Marketing & Communications.
• PR: Achieved large volumes of press releases and coordinated interviews for national press.
• Television and Radio Coverage: Organised live TV news and radio broadcasts.
• Product Development: Increased sales revenue through designing new product ranges for the Gift Shop
• Advertising: Designed a London train station billboard campaign for the TV series, ‘Monkey Life’, seafront advertising, and multiple other print and digital ad campaigns.
• Events: Coordinated high profile PR and fundraising events with media and music celebrities. Managed promotional stands at tourism and wedding fair events, designing the set up, hosting the stand and generating leads.

Weymouth, Dorset

• Responsible for all marketing, PR and advertising, promotional materials, and centre events programme. Coordinating direct mail and awareness campaigns for the shopping centre, tourist attractions and Weymouth.
• Development and launch of the company e-commerce online shop.
• Managed the series of seasonal events, including booking entertainment and advertising, on-site coordination, and creating marketing materials.
• Completion of Level 6 CIM Professional Diploma in Marketing.

Mini Mba, Marketing, A With Distinction (5Th Place In A Class Of Nearly 2000 Marketers)

The Virtual Campus

September 2021 - Present The Marketing Academy is a non-profit organisation developing leadership capability in talented marketers from.

Professional Diploma In Marketing, Chartered Institute Of Marketing

Bachelor'S Degree, Ba (Hons) Media Production

TV, radio and multimedia production and a 10,000 word dissertation.