Sarah Lang Email & Phone Number

Bellevue, WA, US

A customer-centric professional who builds an engaged, loyal community centered on engagement, advocacy, programs, and communications. In my role, we provide customers with the right messaging and the appropriate engagement options to meet them where they are in their journey with Icertis. We lead with customer value, always making the customer the hero of.

Waterloo, ON, CA

• Built a comprehensive customer marketing strategy and global team that has delivered 23% increase in expansion influence.
• Define overall customer engagement strategy through a global team
• Establish scalable, repeatable frameworks for customer programs such as Customer Advisory Boards, User Groups and Product Advisory Councils
• Define the customer journey and map programming and engagement programs that deliver value
• Develop audience acquisition strategy and messaging for Tier 1 events
• Oversee and define the advocacy program that delivers success stories, video testimonials, customer quotes, prospect calls, analyst references and PR leads

Waterloo, ON, CA

• Manage a worldwide customer marketing team that consistently executes programs that accelerate pipeline and increase conversion and win rates
• Oversee the reference program that delivers success stories, video testimonials, customer quotes, prospect calls, analyst references, PR leads and more
• Collaborate internally across the organization to identify reference targets and deliver against them
• Establish mutually beneficial working relationships with customers to serve as a trusted advisor
• Established repeatable frameworks for customer programs that give customers a voice and feedback channel
• Set requirements and maintain a reference database that allows internal customers to take a “self-serve” approach to reference requests

Waterloo, ON, CA

• Built on OpenText’s customer experience framework to elevate the voice of customers and provide targeted touch points of engagement through webinars, user groups and advisory councils
• Served as a champion and central owner of OpenText’s customer engagement strategy, driving a cross-functional culture where all teams support driving the customer experience
• Successfully built and executed customer marketing programs. This included building a recruitment strategy, managing communications, curating agendas and building content, event logistics, internal alignment and.
• Collaborated with internal teams to identify the need for customer marketing programs within a specific region, industry or product pillar by evaluating install base needs and appetite for engagement Work with.
• Drove reference opportunities and membership into the customer loyalty program through customer marketing programs
• Consistently delivered best-in-class events that directly impact business through influence and acceleration of sales pipeline

Houston, Texas, US

• Provides strategic leadership for overall goals, content, audience acquisition and registration for HP Software’s top revenue and demand-generation conferences
• Strong experience in large, multi-faceted show environments and smaller executive marketing programs
• Works closely with executive management and other internal teams to build consensus on event strategy, set KPIs and work across teams to develop content that attracts customers and prospects
• Collaborate closely with and provide direction to all aspects of strategic events, including sponsorship sales, social media, PR, website and C-level programs
• Knowledge of marketing communications and the ability to coach and lead the strategy and content development process
• Manage complex event budgets of up to $5M and consistently meet all financial and timeline metrics

Houston, Texas, US

Work within a team to create, implement and allocate over a $5 million annual budget that utilizes the whole marketing mixDevelop yearly events calendar based on budget, goals and target audience. Venue selection, audience acquisition, vendor negotiation, logistics, content development, agency management, speaker selection, agenda development for several.

Atlanta, Georgia, US

Manage marketing department including staff and all marketing related tasksDevelops overall marketing planCreate and manage an annual budget in excess of $1 millionResponsible for creating ad concepts and ensuring that they meet brand standards while effectively communicating to the consumerDevelop promotions that use a multi-media approach to increase.

US

Responsible for day to day operations of national print advertising sales group Knowledgeable in all aspects of printing production Directed, edited and planned the creation of all marketing collateral pieces. Established and directed branding guidelines Provide customer service, build and maintain relationships with clients and advertising agenciesTrack.

Used media plan and budget to direct media buyers on purchases of all media forms including print ads, direct mail pieces, card decks, inserts, television and radioDirected photo shootsMaintained a database that tracked the response and success of each media formMain contact for outside vendors which included printers, two letter shops, five buying.

US

Responsible for tracking and reporting more than $4 million in advertising revenueTracked ad sales for more than 30 salespeople through weekly, monthly and annual reports to gauge revenue versus budget Produced and designed sales kits and advertising decksBrokered other media and hospitality to establish value-added opportunities for clientsServed as a.

Bachelor Of Business Administration, Marketing

Education record