Sarah Lanier Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, United States

Atlanta, Georgia, United States

• Encourages member use of the Club through physical, electronic and written communication to enhance the overall enjoyment and value of their membership• Manages the development, production and distribution of the Club's bi-monthly print magazine (Tally Ho), including writing, editing and proofreading copy• Responsible for a variety of written and digital content such as departmental flyers, promotional pieces, event invitations, in-house signage and internal employee communications• Assists with website administration, including creation of new and updated web pages and content• Writes, designs and implements weekly email campaigns; distributes emails to 4,000+ members• Collaborates with Club departments to support and promote all Club marketing activities

Atlanta, Georgia, United States

• Research, write and publish blog articles to inform readers about new industry trends, topics, products and services• Manage, construct, design and implement semimonthly email advertising campaigns for four clients, distribute emails to 23,000+ combined subscribers• Write comprehensive, engaging website copy that adheres to client brand guidelines and is strategically crafted for search engine optimization• Craft responses to comments about clients that have been posted to review sites• Manage and follow through with multiple projects at various stages in the pipeline• Work with clients in multiple industries including healthcare, food & beverage and construction

Winder, Georgia, United States

• Created, designed, wrote, edited and published diverse content on Facebook and LinkedIn profiles while adhering to brand voice and guidelines• Managed and maintained social media content calendars, scheduled up to seven posts per week across three different accounts• Utilized Google & Facebook Analytics to identify trends, measure engagement and optimize performance across platforms

Athens, Georgia Area

• Utilized Adobe Creative Suite to create graphics, job profiles and info sheets that adhered to company brand guidelines• Created and distributed email campaigns via MailChimp to 300+ subscribers• Managed the 2020 work anniversary card project: conceptualized, designed and created the card, which was distributed to 240+ employees

Athens, Georgia Area

• Wrote and published copy for client posts on Facebook, Instagram and Twitter for a combined audience of 67,600+ followers, used client-specific brand guidelines, tone and style• Presented ongoing research findings and reported campaign progress to agency leadership monthly

Greater Nashville Area, Tn

• Prepared weekly promotional materials including tracking sheets, benchmarking reports, and chart forecasts• Updated and maintained a radio contact database, artist calendars, internal route sheets, and various other team materials• Developed and presented project proposal to company leaders• Attended weekly intern panels hosted by various BMLG departments• Aided the radio promo team and the publicity team with various daily tasks

Athens, Georgia Area

• Crafted original content for social media outlets• Developed a comprehensive content calendar for Instagram

Athens, Georgia Area

• Customized and distributed press releases for media and entertainment industry clients on tour• Corresponded directly with media contacts via email and phone to pitch and coordinate media placements• Tracked and clipped media placements• Developed and maintained detailed media list of music publications• Researched media for nationally recognized bands and artists• Updated and edited company website frequently

Greater Atlanta Area

• Curated and managed digital media list of Metro Atlanta media professionals • Attended media trainings, company meetings and contract negotiations

Bachelor'S Degree, Public Relations, Cum Laude

Activities and Societies: Public Relations Student Society of America - Outreach Committee, Gamma Sigma Sigma (National Service Sorority).

Certificate

Activities and Societies: Grammy U

Minor, Sociology

Education record

Activities and Societies: National Honor Society, Varsity Tennis, Key Club Vice President, Yearbook Section Editor