• Serve as the lead media planner for 30-40 IBM DP campaigns per quarter, including the presentation of detailed media recommendations to senior IBM clients, as well as the oversight of budget/accounting and execution details• Develop proposals for strategic optimizations based on overall reporting data• Responsible for the oversight and training of Assistant Media Planners as well as delegation of campaign workload• Manage the implementation of multifaceted campaigns consisting of both awareness and demand-generation programs • Handles day-to-day client requests and questions• Instrumental in launching IBM’s first campaign via Twitter and managing key activations surrounding the IBM Interconnect and EDGE conferences through social channels• Demonstrate close working relationship with account management teams • Proficient in the negotiation of rates proposed by vendors to ensure adherence with IBM’s benchmarks • Accountable for the management of 3rd party ad server/tracker systems, including campaign set-up, traffic of creative and the pulling/creation of client performance reports • Continually handle billing responsibilities including invoice reconciliation and the placing of vendor insertion orders• Worked closely with Senior Media Director on the creation of a team-wide presentation surrounding IBM’s overall media growth spanning from 2012 to the present-day• Coordinated various vendor outings to maintain relationships with key media partners

Unilever: Nexxus Hair Care & St. Ives Skin Care• Day-to-day administrative, planning and client service support to Nexxus and St. Ives, two Unilever hair and skin CPG clients to ensure all assignments meet deadlines including mail-outs, client showcases, daily media placement clipping• Directly assist two teams of five or more members on drafting and managing production schedules, researching and managing press contacts, media placement tracking, presentation preparation, brainstorm and meeting recaps• Partner and liaise with internal digital teams with integrated and collaborative weekly and monthly reports• Draft and develop brand Q&A, key messages and fact sheets for product launches • Write, pitch and secure monthly editorial placements in local, national and online publications; establish and forge relationships with key stakeholders • Research and manage daily beauty industry news and weekly competitive analysis for teams and agency• Participate in the development and execution of client programs and communication strategies including the coordinate and management of vendors, and logistical support• Provide office support with answering phone lines and upkeep of office inventory• Campaigns of Interest: o Launch of St. Ives’ Fresh Hydration Lotion Sprays o St. Ives Declares November 1 as National Scrub-Off Day o Nexxus Color Assure line activation with Molly Sims

•Served as the sole English teacher for three classes ranging from 2nd grade level to adult advanced. • Devised and implemented a curriculum for Women’s Empowerment Programs

Primary responsibilities include writing press releases, and monitoring the MS Facebook and Twitter accounts.• Worked closely with the Senior Communications Director to compiled media contact lists, and organized media placements for events such as the MS Taste of Hope, Women Against MS (WAMS), and various MS walk events.

• Primary responsibilities included Internet blog monitoring, posting upcoming events on online calendars and media outlets like radio and TV, writing press releases, and creating mock-up slides to present to clients• Assisted the Junior Media Director in organizing media placement for events such as the Avon Breast Cancer Walk in Chicago, San Francisco and Boston, and the Opening of the Forever 21 store in Times Square, NYC