Sarah O'Donovan Email and Phone Number
BSc International CommerceMSc Marketing & Brand Management Experienced and adaptable marketer with a passion for brandsProgressing my career in Global Brand and Product MarketingPPL(H) 🚁
Merchr
View- Website:
- Merchr.com
- Employees:
- 21
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Marketing And Business Strategy ManagerMerchrUnited Kingdom -
Marketing Project ManagerMerchr Sep 2023 - PresentLondon Area, United Kingdom+ Leading the marketing team, overseeing all marketing operations, strategy development, and execution to drive brand awareness and business growth+ Developing comprehensive business strategies, aligning marketing and sales objectives to achieve company goals+ Planning and executing key marketing strategies, including email marketing, content strategy, advertising plans, and campaign management to optimise engagement and conversions+ Managing stakeholder relationships across the… Show more + Leading the marketing team, overseeing all marketing operations, strategy development, and execution to drive brand awareness and business growth+ Developing comprehensive business strategies, aligning marketing and sales objectives to achieve company goals+ Planning and executing key marketing strategies, including email marketing, content strategy, advertising plans, and campaign management to optimise engagement and conversions+ Managing stakeholder relationships across the business, collaborating and communicating with internal teams, external partners, product suppliers, and high-profile clients to ensure seamless onboarding and ongoing success+ Spearheading the onboarding of key clients; Royal Airforce Museum, Project Trust, Oldham F.C., Historic Environment Scotland, and the Zoological Society of London (ZSL) ensuring long-term customer success Show less -
Brand And Marketing ManagerMerchr Mar 2022 - Sep 2023London Area, United Kingdom+ Developed and executed the brand strategy, driving Merchr's growth from start-up to scale-up+ Conducted market research and competitive analysis to inform platform development and marketing strategies+ Led the full product management lifecycle for the Merchr platform, from concept to launch, managing features, UI/UX, and optimisation+ Solely managed all marketing activities; PR, content creation, copywriting, social media management (Instagram, Facebook, YouTube, LinkedIn, TikTok)… Show more + Developed and executed the brand strategy, driving Merchr's growth from start-up to scale-up+ Conducted market research and competitive analysis to inform platform development and marketing strategies+ Led the full product management lifecycle for the Merchr platform, from concept to launch, managing features, UI/UX, and optimisation+ Solely managed all marketing activities; PR, content creation, copywriting, social media management (Instagram, Facebook, YouTube, LinkedIn, TikTok) and paid advertising (Meta, TikTok, LinkedIn & Google Ads)+ Planned, executed, and reported on all email marketing campaigns, optimising engagement and performance+ Copywriting for all social media channels, website, email, press releases, internal communications + Drove customer success growth through CRM, newsletters, and direct engagement with the user base+ Provided creative input into website optimisation, enhancing UI/UX and conversion rates+ Engaged and communicated with all internal and external stakeholders including investors, suppliers, users, media Show less -
Senior Brand AmbassadorRecognised Oct 2021 - Present+ Managing and leading a team to ensure maximum brand activation through emotional connections and education-led conversations with consumers -
Research Project LeaderM For Money Credit Union May 2021 - Oct 2021+ Responsible for creating a social impact report by conducting, analysing and presenting research and findings for a not-for-profit organisation and all its stakeholders -
Brand And Marketing ManagerLitteraware Jun 2021 - Aug 2021+ Successfully launched the LitterLotto app in the Danish market; +12,000 downloads in first one-month period with an average growth of +4,000 per week thereafter+ Initiated, developed, and implemented all creative marketing strategy and activities + Reported key metrics to contribute to the evolving marketing plan and strategy for the ongoing Danish market and breakthrough to the UK market + Responsible for ongoing marketing: app optimisation, content creation and management of… Show more + Successfully launched the LitterLotto app in the Danish market; +12,000 downloads in first one-month period with an average growth of +4,000 per week thereafter+ Initiated, developed, and implemented all creative marketing strategy and activities + Reported key metrics to contribute to the evolving marketing plan and strategy for the ongoing Danish market and breakthrough to the UK market + Responsible for ongoing marketing: app optimisation, content creation and management of paid influencers Show less -
Growth Expansion ManagerDisplay Block Feb 2020 - Jun 2021+ Responsible for the growth of the company through lead generation and clientele relationship building resulting in 40% new client growth within a 6 month period+ Generated email marketing reports and analytics for clients Kevyn Aucoin Beauty & SpaceNK -
Email Account ManagerDisplay Block Jun 2019 - Jan 2020London, United Kingdom+ Deployed, monitored and analysed client email campaigns (Copywriting, coding, reporting of metric analytics; open-rate, CTR, bounce rate etc. to clients)+ Managed all branded digital marketing strategy including social media activity, website content optimisation and company newsletters -
Work-Stay VolunteerFirehouse Hostel & Lounge Jan 2019 - Jun 2019Austin, Texas, United States+ Greeted and welcomed guests with enthusiasm and interest in their travels. + Maintained the cleanliness and tidiness of the hostel. + Ensured availability for all guests to approach me with problems that I could help to solve.
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Junior Marketing ExecutiveShannon Training Limited Oct 2018 - Jan 2019London, United Kingdom+ Provided creative content and graphics for rebranding and redesigning brochures and merchandise for the construction training department. + Led the project of implementing a new WordPress website for ‘The Shannon Group’ and assisted in the design of the website for ‘Shannon Training’. + Created, maintained and reported Google AdWords and Google Analytics for ‘Shannon Training’ enhancing their online presence and advertising.
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StylistJo Malone London May 2018 - Oct 2018County Galway, Ireland+ Provided high quality customer service to inspire and educate customers.+ Met and exceeded high individual and team sales targets.+ Successfully supported the promotion of specific events within the store (product launches). + Trained new staff and led education briefs. + Cash management (change in/out, float, declaration, pick-up). -
Bar StaffRocky'S Bar Jul 2012 - Feb 2018Castlebar, Mayo+ Greeted and served customers in a timely and friendly manner. + Effectively communicated with customers and co-workers in order to deliver a high level of customer service when serving all types of beverages. + Maintained cleanliness of the bar and responsible for closing on a regular basis when doing shifts alone.
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Ppc Account Manager (Internship)Merkle | Periscopix Sep 2016 - Dec 2016London, United Kingdom+ Assisted in the build work of paid search ads for clients during Black Friday, Cyber Monday and Christmas sale periods providing creative ad copy suggestions and graphical ad templates.+ Assisted in the maintenance and monitoring of keyword bids, monthly budget rules, impression share, quality score and other important account metrics for Google AdWords and Google analytics+ Contributed towards weekly and monthly client reports for all major metrics and goals tracking for PPC account… Show more + Assisted in the build work of paid search ads for clients during Black Friday, Cyber Monday and Christmas sale periods providing creative ad copy suggestions and graphical ad templates.+ Assisted in the maintenance and monitoring of keyword bids, monthly budget rules, impression share, quality score and other important account metrics for Google AdWords and Google analytics+ Contributed towards weekly and monthly client reports for all major metrics and goals tracking for PPC account managers. Show less
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Office AdministratorMartin Russell Jones May 2014 - Jul 2014Edgware, Uk+ Visiting property to carry out checks, collect tenant’s rents and deal with any complaints made.+ Liaised with the accountant department and regularly contacted skilled workers to deal with any problems that arose from my visits which further developed my organisation and time management skills. + Carried out the usual administrative duties within the office.
Sarah O'Donovan Skills
Sarah O'Donovan Education Details
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Distinction -
Second Class Honours, Grade 1 (2.1) -
Student Exchange
Frequently Asked Questions about Sarah O'Donovan
What company does Sarah O'Donovan work for?
Sarah O'Donovan works for Merchr
What is Sarah O'Donovan's role at the current company?
Sarah O'Donovan's current role is Marketing and Business Strategy Manager.
What schools did Sarah O'Donovan attend?
Sarah O'Donovan attended Oxford Brookes University, National University Of Ireland, Galway, Concordia College.
What skills is Sarah O'Donovan known for?
Sarah O'Donovan has skills like Time Management, Public Speaking, Marketing, Research, Microsoft Office, Customer Service, Teamwork, Team Building, Sales, Social Media, Strategic Planning, Retail.
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SARAH O'DONOVAN
London
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