Sarah O'Donovan

Sarah O'Donovan Email and Phone Number

Marketing and Business Strategy Manager @ Merchr
United Kingdom
Sarah O'Donovan's Location
United Kingdom, United Kingdom
About Sarah O'Donovan

BSc International CommerceMSc Marketing & Brand Management Experienced and adaptable marketer with a passion for brandsProgressing my career in Global Brand and Product MarketingPPL(H) 🚁

Sarah O'Donovan's Current Company Details
Merchr

Merchr

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Marketing and Business Strategy Manager
United Kingdom
Website:
Merchr.com
Employees:
21
Sarah O'Donovan Work Experience Details
  • Merchr
    Marketing And Business Strategy Manager
    Merchr
    United Kingdom
  • Merchr
    Marketing Project Manager
    Merchr Sep 2023 - Present
    London Area, United Kingdom
    + Leading the marketing team, overseeing all marketing operations, strategy development, and execution to drive brand awareness and business growth+ Developing comprehensive business strategies, aligning marketing and sales objectives to achieve company goals+ Planning and executing key marketing strategies, including email marketing, content strategy, advertising plans, and campaign management to optimise engagement and conversions+ Managing stakeholder relationships across the… Show more + Leading the marketing team, overseeing all marketing operations, strategy development, and execution to drive brand awareness and business growth+ Developing comprehensive business strategies, aligning marketing and sales objectives to achieve company goals+ Planning and executing key marketing strategies, including email marketing, content strategy, advertising plans, and campaign management to optimise engagement and conversions+ Managing stakeholder relationships across the business, collaborating and communicating with internal teams, external partners, product suppliers, and high-profile clients to ensure seamless onboarding and ongoing success+ Spearheading the onboarding of key clients; Royal Airforce Museum, Project Trust, Oldham F.C., Historic Environment Scotland, and the Zoological Society of London (ZSL) ensuring long-term customer success Show less
  • Merchr
    Brand And Marketing Manager
    Merchr Mar 2022 - Sep 2023
    London Area, United Kingdom
    + Developed and executed the brand strategy, driving Merchr's growth from start-up to scale-up+ Conducted market research and competitive analysis to inform platform development and marketing strategies+ Led the full product management lifecycle for the Merchr platform, from concept to launch, managing features, UI/UX, and optimisation+ Solely managed all marketing activities; PR, content creation, copywriting, social media management (Instagram, Facebook, YouTube, LinkedIn, TikTok)… Show more + Developed and executed the brand strategy, driving Merchr's growth from start-up to scale-up+ Conducted market research and competitive analysis to inform platform development and marketing strategies+ Led the full product management lifecycle for the Merchr platform, from concept to launch, managing features, UI/UX, and optimisation+ Solely managed all marketing activities; PR, content creation, copywriting, social media management (Instagram, Facebook, YouTube, LinkedIn, TikTok) and paid advertising (Meta, TikTok, LinkedIn & Google Ads)+ Planned, executed, and reported on all email marketing campaigns, optimising engagement and performance+ Copywriting for all social media channels, website, email, press releases, internal communications + Drove customer success growth through CRM, newsletters, and direct engagement with the user base+ Provided creative input into website optimisation, enhancing UI/UX and conversion rates+ Engaged and communicated with all internal and external stakeholders including investors, suppliers, users, media Show less
  • Recognised
    Senior Brand Ambassador
    Recognised Oct 2021 - Present
    + Managing and leading a team to ensure maximum brand activation through emotional connections and education-led conversations with consumers
  • M For Money Credit Union
    Research Project Leader
    M For Money Credit Union May 2021 - Oct 2021
    + Responsible for creating a social impact report by conducting, analysing and presenting research and findings for a not-for-profit organisation and all its stakeholders
  • Litteraware
    Brand And Marketing Manager
    Litteraware Jun 2021 - Aug 2021
    + Successfully launched the LitterLotto app in the Danish market; +12,000 downloads in first one-month period with an average growth of +4,000 per week thereafter+ Initiated, developed, and implemented all creative marketing strategy and activities + Reported key metrics to contribute to the evolving marketing plan and strategy for the ongoing Danish market and breakthrough to the UK market + Responsible for ongoing marketing: app optimisation, content creation and management of… Show more + Successfully launched the LitterLotto app in the Danish market; +12,000 downloads in first one-month period with an average growth of +4,000 per week thereafter+ Initiated, developed, and implemented all creative marketing strategy and activities + Reported key metrics to contribute to the evolving marketing plan and strategy for the ongoing Danish market and breakthrough to the UK market + Responsible for ongoing marketing: app optimisation, content creation and management of paid influencers Show less
  • Display Block
    Growth Expansion Manager
    Display Block Feb 2020 - Jun 2021
    + Responsible for the growth of the company through lead generation and clientele relationship building resulting in 40% new client growth within a 6 month period+ Generated email marketing reports and analytics for clients Kevyn Aucoin Beauty & SpaceNK
  • Display Block
    Email Account Manager
    Display Block Jun 2019 - Jan 2020
    London, United Kingdom
    + Deployed, monitored and analysed client email campaigns (Copywriting, coding, reporting of metric analytics; open-rate, CTR, bounce rate etc. to clients)+ Managed all branded digital marketing strategy including social media activity, website content optimisation and company newsletters
  • Firehouse Hostel & Lounge
    Work-Stay Volunteer
    Firehouse Hostel & Lounge Jan 2019 - Jun 2019
    Austin, Texas, United States
    + Greeted and welcomed guests with enthusiasm and interest in their travels. + Maintained the cleanliness and tidiness of the hostel. + Ensured availability for all guests to approach me with problems that I could help to solve.
  • Shannon Training Limited
    Junior Marketing Executive
    Shannon Training Limited Oct 2018 - Jan 2019
    London, United Kingdom
    + Provided creative content and graphics for rebranding and redesigning brochures and merchandise for the construction training department. + Led the project of implementing a new WordPress website for ‘The Shannon Group’ and assisted in the design of the website for ‘Shannon Training’. + Created, maintained and reported Google AdWords and Google Analytics for ‘Shannon Training’ enhancing their online presence and advertising.
  • Jo Malone London
    Stylist
    Jo Malone London May 2018 - Oct 2018
    County Galway, Ireland
    + Provided high quality customer service to inspire and educate customers.+ Met and exceeded high individual and team sales targets.+ Successfully supported the promotion of specific events within the store (product launches). + Trained new staff and led education briefs. + Cash management (change in/out, float, declaration, pick-up).
  • Rocky'S Bar
    Bar Staff
    Rocky'S Bar Jul 2012 - Feb 2018
    Castlebar, Mayo
    + Greeted and served customers in a timely and friendly manner. + Effectively communicated with customers and co-workers in order to deliver a high level of customer service when serving all types of beverages. + Maintained cleanliness of the bar and responsible for closing on a regular basis when doing shifts alone.
  • Merkle | Periscopix
    Ppc Account Manager (Internship)
    Merkle | Periscopix Sep 2016 - Dec 2016
    London, United Kingdom
    + Assisted in the build work of paid search ads for clients during Black Friday, Cyber Monday and Christmas sale periods providing creative ad copy suggestions and graphical ad templates.+ Assisted in the maintenance and monitoring of keyword bids, monthly budget rules, impression share, quality score and other important account metrics for Google AdWords and Google analytics+ Contributed towards weekly and monthly client reports for all major metrics and goals tracking for PPC account… Show more + Assisted in the build work of paid search ads for clients during Black Friday, Cyber Monday and Christmas sale periods providing creative ad copy suggestions and graphical ad templates.+ Assisted in the maintenance and monitoring of keyword bids, monthly budget rules, impression share, quality score and other important account metrics for Google AdWords and Google analytics+ Contributed towards weekly and monthly client reports for all major metrics and goals tracking for PPC account managers. Show less
  • Martin Russell Jones
    Office Administrator
    Martin Russell Jones May 2014 - Jul 2014
    Edgware, Uk
    + Visiting property to carry out checks, collect tenant’s rents and deal with any complaints made.+ Liaised with the accountant department and regularly contacted skilled workers to deal with any problems that arose from my visits which further developed my organisation and time management skills. + Carried out the usual administrative duties within the office.

Sarah O'Donovan Skills

Time Management Public Speaking Marketing Research Microsoft Office Customer Service Teamwork Team Building Sales Social Media Strategic Planning Retail Social Media Marketing Digital Marketing Project Management Marketing Strategy Microsoft Excel Microsoft Word Google Analytics Management Leadership Team Leadership Training Communication Hris Database Management Pay Per Click Team Management Educational Leadership Cultural Awareness Global Mindset Data Analysis Recruiting Microsoft Powerpoint Google Adwords Human Resources Information Systems Negotiation Sales And Marketing Presentation Skills Online Marketing Soft Skills

Sarah O'Donovan Education Details

Frequently Asked Questions about Sarah O'Donovan

What company does Sarah O'Donovan work for?

Sarah O'Donovan works for Merchr

What is Sarah O'Donovan's role at the current company?

Sarah O'Donovan's current role is Marketing and Business Strategy Manager.

What schools did Sarah O'Donovan attend?

Sarah O'Donovan attended Oxford Brookes University, National University Of Ireland, Galway, Concordia College.

What skills is Sarah O'Donovan known for?

Sarah O'Donovan has skills like Time Management, Public Speaking, Marketing, Research, Microsoft Office, Customer Service, Teamwork, Team Building, Sales, Social Media, Strategic Planning, Retail.

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