Sarah O'Donovan Email & Phone Number

United Kingdom

London Area, United Kingdom

+ Leading the marketing team, overseeing all marketing operations, strategy development, and execution to drive brand awareness and business growth+ Developing comprehensive business strategies, aligning marketing and sales objectives to achieve company goals+ Planning and executing key marketing strategies, including email marketing, content strategy, advertising plans, and campaign management to optimise engagement and conversions+ Managing stakeholder relationships across the… Show more + Leading the marketing team, overseeing all marketing operations, strategy development, and execution to drive brand awareness and business growth+ Developing comprehensive business strategies, aligning marketing and sales objectives to achieve company goals+ Planning and executing key marketing strategies, including email marketing, content strategy, advertising plans, and campaign management to optimise engagement and conversions+ Managing stakeholder relationships across the business, collaborating and communicating with internal teams, external partners, product suppliers, and high-profile clients to ensure seamless onboarding and ongoing success+ Spearheading the onboarding of key clients; Royal Airforce Museum, Project Trust, Oldham F.C., Historic Environment Scotland, and the Zoological Society of London (ZSL) ensuring long-term customer success Show less

London Area, United Kingdom

+ Developed and executed the brand strategy, driving Merchr's growth from start-up to scale-up+ Conducted market research and competitive analysis to inform platform development and marketing strategies+ Led the full product management lifecycle for the Merchr platform, from concept to launch, managing features, UI/UX, and optimisation+ Solely managed all marketing activities; PR, content creation, copywriting, social media management (Instagram, Facebook, YouTube, LinkedIn, TikTok)… Show more + Developed and executed the brand strategy, driving Merchr's growth from start-up to scale-up+ Conducted market research and competitive analysis to inform platform development and marketing strategies+ Led the full product management lifecycle for the Merchr platform, from concept to launch, managing features, UI/UX, and optimisation+ Solely managed all marketing activities; PR, content creation, copywriting, social media management (Instagram, Facebook, YouTube, LinkedIn, TikTok) and paid advertising (Meta, TikTok, LinkedIn & Google Ads)+ Planned, executed, and reported on all email marketing campaigns, optimising engagement and performance+ Copywriting for all social media channels, website, email, press releases, internal communications + Drove customer success growth through CRM, newsletters, and direct engagement with the user base+ Provided creative input into website optimisation, enhancing UI/UX and conversion rates+ Engaged and communicated with all internal and external stakeholders including investors, suppliers, users, media Show less

+ Managing and leading a team to ensure maximum brand activation through emotional connections and education-led conversations with consumers

+ Responsible for creating a social impact report by conducting, analysing and presenting research and findings for a not-for-profit organisation and all its stakeholders

+ Successfully launched the LitterLotto app in the Danish market; +12,000 downloads in first one-month period with an average growth of +4,000 per week thereafter+ Initiated, developed, and implemented all creative marketing strategy and activities + Reported key metrics to contribute to the evolving marketing plan and strategy for the ongoing Danish market and breakthrough to the UK market + Responsible for ongoing marketing: app optimisation, content creation and management of… Show more + Successfully launched the LitterLotto app in the Danish market; +12,000 downloads in first one-month period with an average growth of +4,000 per week thereafter+ Initiated, developed, and implemented all creative marketing strategy and activities + Reported key metrics to contribute to the evolving marketing plan and strategy for the ongoing Danish market and breakthrough to the UK market + Responsible for ongoing marketing: app optimisation, content creation and management of paid influencers Show less

+ Responsible for the growth of the company through lead generation and clientele relationship building resulting in 40% new client growth within a 6 month period+ Generated email marketing reports and analytics for clients Kevyn Aucoin Beauty & SpaceNK

London, United Kingdom

+ Deployed, monitored and analysed client email campaigns (Copywriting, coding, reporting of metric analytics; open-rate, CTR, bounce rate etc. to clients)+ Managed all branded digital marketing strategy including social media activity, website content optimisation and company newsletters

Austin, Texas, United States

+ Greeted and welcomed guests with enthusiasm and interest in their travels. + Maintained the cleanliness and tidiness of the hostel. + Ensured availability for all guests to approach me with problems that I could help to solve.

London, United Kingdom

+ Provided creative content and graphics for rebranding and redesigning brochures and merchandise for the construction training department. + Led the project of implementing a new WordPress website for ‘The Shannon Group’ and assisted in the design of the website for ‘Shannon Training’. + Created, maintained and reported Google AdWords and Google Analytics for ‘Shannon Training’ enhancing their online presence and advertising.

County Galway, Ireland

+ Provided high quality customer service to inspire and educate customers.+ Met and exceeded high individual and team sales targets.+ Successfully supported the promotion of specific events within the store (product launches). + Trained new staff and led education briefs. + Cash management (change in/out, float, declaration, pick-up).

Castlebar, Mayo

+ Greeted and served customers in a timely and friendly manner. + Effectively communicated with customers and co-workers in order to deliver a high level of customer service when serving all types of beverages. + Maintained cleanliness of the bar and responsible for closing on a regular basis when doing shifts alone.

London, United Kingdom

+ Assisted in the build work of paid search ads for clients during Black Friday, Cyber Monday and Christmas sale periods providing creative ad copy suggestions and graphical ad templates.+ Assisted in the maintenance and monitoring of keyword bids, monthly budget rules, impression share, quality score and other important account metrics for Google AdWords and Google analytics+ Contributed towards weekly and monthly client reports for all major metrics and goals tracking for PPC account… Show more + Assisted in the build work of paid search ads for clients during Black Friday, Cyber Monday and Christmas sale periods providing creative ad copy suggestions and graphical ad templates.+ Assisted in the maintenance and monitoring of keyword bids, monthly budget rules, impression share, quality score and other important account metrics for Google AdWords and Google analytics+ Contributed towards weekly and monthly client reports for all major metrics and goals tracking for PPC account managers. Show less

Edgware, Uk

+ Visiting property to carry out checks, collect tenant’s rents and deal with any complaints made.+ Liaised with the accountant department and regularly contacted skilled workers to deal with any problems that arose from my visits which further developed my organisation and time management skills. + Carried out the usual administrative duties within the office.

Master'S Degree, Marketing And Brand Management, Distinction

Activities and Societies: Student Representative/Ambassador Awarded The Ken Brookfield Prize for the highest achieving student in terms.

Bachelor Of International Commerce (B.Com.), Business, Second Class Honours, Grade 1 (2.1)

Activities and Societies: NUIGBizsoc (Business Society) and Stock School (Entrepreneurship Society). Work placement: Merkle (formerly.

Student Exchange

Modules studied: Consumer Behaviour, Psychology, Human Resource Management, Organisation Behaviour, American Studies.