Sarah Letson Email and Phone Number
Chicago, IL, US
Sarah Letson's Location
Chicago, Illinois, United States, United States
Sarah Letson's Contact Details
Sarah Letson work email
- Valid
- Valid
- Valid
- Valid
Sarah Letson personal email
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Sarah Letson phone numbers
About Sarah Letson
Sarah Letson is a Sr. Manager, Global Brands - Trident and Halls at Mondelēz International. She possess expertise in social media, photoshop, indesign, marketing, digital marketing and 3 more skills.
Sarah Letson's Current Company Details
Mondelēz International
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Sr. Manager, Global Brands - Trident and Halls
Chicago, IL, US
- Website:
- conagrafoods.com
- Employees:
- 10
- Company phone:
- 4025160296
Sarah Letson Work Experience Details
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Sr. Manager, Global Brands - Trident And HallsMondelēz InternationalChicago, Il, Us
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Senior Brand Manager - Banquet And Hungry ManConagra Brands Jun 2023 - PresentChicago, Illinois, Us -
Brand Manager - Vlasic PicklesConagra Brands Sep 2021 - Jun 2023Chicago, Illinois, Us-Co-Lead of Diversity & Inclusion Recruitment for Brand Management team
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Brand Manager - GroceryConagra Brands Jan 2020 - Oct 2021Chicago, Illinois, Us-Brand Development manager on meals & sides portfolio-Managing and developing innovation pipeline for beans, peanut butter, and canned meat brands-Launched 6 innovations in 2020, driving incremental purchases and consumers to well-loved brands and boosting profit margins
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Associate Brand Manager - InternationalConagra Brands Mar 2018 - Jan 2020Chicago, Illinois, UsManaging +$5.8MM portfolio of protein snacking brands in the Caribbean, growing NS +38% YOYDeveloped and coordinated launch of Slim Jim brand into Latin America by effectively communicating the brand's core assets and designing unique POS material to enter down the trade channels, tripling NS goal and boosting portfolio marginDesigned new A&P budget management process, coordinating with cross-functionals to ensure judicious spend of all funds, improving accuracy and better utilizing dollarsCreated Act II FY20 activation strategy by analyzing cross-country data, calculating campaign effects on top-line and bottom-line performance, and identifying optimal A&P spend, delivering a simplified plan to drive growth.
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Yoga InstructorYoga Loft Chicago, Ltd. Nov 2021 - PresentChicago, Illinois, UsPart-time yoga instructor, certified YT by Yoga Alliance -
Associate Brand Manager - Oscar Mayer Brand Build, Bacon InnovationThe Kraft Heinz Company Jun 2016 - Feb 2018Chicago, Il, Us -
Sr. Analyst - Oscar Mayer Cold CutsThe Kraft Heinz Company Aug 2015 - May 2016Chicago, Il, UsLead monthly consumption for the largest business within Kraft Heinz portfolio, analyzing trends and developing counteractive strategies that propelled the business forward.Managed SKU rationalization process, cutting poor performing and capacity-trapping SKUs, improving production pipeline and streamlining portfolio.Launched Wallet Pack 100% Turkey Breast renovation, introducing the first line in the category to feature 100% Turkey Breast.
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Brand Assistant - Lunchables EquityKraft Foods Group Aug 2014 - Aug 2015Greater Chicago Area, Il, UsDeveloped and lead seasonal graphics strategy for With Drink and Without Drink segments, setting up new architecture mandatories for each designed to improve sales lifts.Continually manage social media and digital executions of Lunchables/Lunchables Uploaded, ensuring legal compliance and driving organic communication with fans while consistently tracking reach and engagement of contentLaunched 100% Juice line in Q1 of 2015 along with a new advertising campaign that encourages letting kids "Mix it Up"Activated social media PR opportunities, including delivering a year's supply of Lunchables to pro football player Mike Davis by Wienermobile one week after his post was noted, driving organic media impressions for the brand
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Peer CoachStephen M. Ross School Of Business Office Of Career Development Aug 2013 - May 2014Conducted resume reviews, mock interviews, cover letter reviews, and general counseling appointments with Ross BBAs and MBAsAdvised students looking to build careers in CPG marketing, marketing consulting, and/or entertainment and media
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Web AssistantYaffe Center For Persuasive Communication Aug 2012 - May 2014Developed content for digital media marketing website and continually managed email list, boosting interest in emerging practices and attendance to guest speaker eventsCollaborated with professors and administrators to develop content for emails and website, distributing to Ross affiliates and increasing event and workshop attendance.Format website with VSS coding to create a stylistic user experience, increasing trafficHosted focus group with Ross BBAs and MBAs to discover the best way to provide digital media marketing information to students, leading to a re-design of the wiki page
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Summer InternProphet Jun 2013 - Aug 2013San Francisco, California, UsInvestigated consumer perceptions and identity issues of a multi-billion dollar automobile brand through executive interviews, brainstorming sessions, interactive digital surveys and in-person interviews with consumersDimensionalized emerging possibilities for the future of the brand through hypothesis generation workshops with client teamManaged 96 online survey participants and scheduled 47 in-person interviews across three geographic areas to explore perceptions of the brand and possibilities for growthDeveloped 8 key insights for the future of the brand in a final deliverables deck, including its attitude, experience, design, performance, and target consumerCreated 50 visual analogs with ties to the brand's core identity to inspire innovative ideas for the future of the brand and its products -
Marketing InternBravesoft May 2012 - Aug 2012Ann Arbor, Mi, UsDeveloped Business-to-Business brand strategy with CEO and President that emphasizes humanity and trust, enhancing company appeal to prospective clients.Designed infographics illustrating company's Business Intelligence process and Remote Database Analysis system which secured three new clients for company.Created company PDF brochure to effectively communicate BraveSoft's services to clients and simplify the complex processes of Business Intelligence and Remote Database Analysis services.Filmed, edited and produced promotional video to put human face behind company, creating trust between prospective clients and business.Secured freelance contract for the 2012-2013 school year after building strong rapport with President of company and producing high-quality work under pressure. -
Photo EditorShei Magazine Apr 2011 - Apr 2012Ann Arbor, Mi, UsConceptualized, planned, organized, photographed and edited photo shoots for blogand print version of a campus fashion magazine.Managed, motivated, and maintained a team of 20 freelance photographers. Assignedindividuals to assist in photographing photo shoots and various events; allocatedindividual skills to increase magazineʹs versatility; established positive workingenvironment for student photographers.Publicized mass meetings and model calls, created database of local models, and helpedcoordinate magazine launch party to increase sales and promote the latest issue.Assisted in launching State Street Fashion Week which promoted a community‑widealliance of local business and showcased unique fashions of local boutiques. -
Photo Team Member/Public Relations Team MemberShei Magazine Sep 2010 - Apr 2011Ann Arbor, Mi, Us•Promoted events, flyered throughout campus and frequently interacted with localbusiness owners to secure funds through advertisements and magazine sales.•Assisted on photo shoots for print and blog and photographed local events. Strong displays of dedication, work ethic and leadership skills led to a promotion to Photo Editor.
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Hostess/Cashier/Carryout BaggerOlga'S Kitchen Apr 2011 - Aug 2011Livonia, Michigan, Us
Sarah Letson Skills
Social Media
Photoshop
Indesign
Marketing
Digital Marketing
Seo
Illustrator
Html
Sarah Letson Education Details
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University Of Michigan - Stephen M. Ross School Of BusinessBachelor Of Business Administration (Bba) -
University Of MichiganGeneral
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Novi High School
Frequently Asked Questions about Sarah Letson
What company does Sarah Letson work for?
Sarah Letson works for Mondelēz International
What is Sarah Letson's role at the current company?
Sarah Letson's current role is Sr. Manager, Global Brands - Trident and Halls.
What is Sarah Letson's email address?
Sarah Letson's email address is sl****@****ich.edu
What is Sarah Letson's direct phone number?
Sarah Letson's direct phone number is +124875*****
What schools did Sarah Letson attend?
Sarah Letson attended University Of Michigan - Stephen M. Ross School Of Business, University Of Michigan, Novi High School.
What skills is Sarah Letson known for?
Sarah Letson has skills like Social Media, Photoshop, Indesign, Marketing, Digital Marketing, Seo, Illustrator, Html.
Who are Sarah Letson's colleagues?
Sarah Letson's colleagues are Adnan Ovcina, Aletha Jones, Brad Bender, Ma Del Pilar Jacinto, Travis Roehrig, John Murphy, Nubia Castillo.
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