Sarah Lynam Email & Phone Number

Petaluma, California, United States

At Clover Sonoma, I oversee Corporate and Brand Marketing Communications across our owned, paid and earned channels. Areas of responsibility include organic and paid social media, digital media, website and blog content, public relations, influencer marketing, executive communications, thought leadership and storytelling.

Director, Public Relations, Influencer Marketing & Organic Social Jan. 2022 – present• Lead all proactive and reactive Public Relations efforts including message development, reputation management,seasonal product outreach, executive thought leadership, new showroom openings and customer data storytelling.• Responsible for Organic Social strategy, content planning, community management, audience growth andmeasurement across channels including Instagram and TikTok. Delivering positive YOY revenue growth.• Oversee strategy and execution of Influencer Marketing programming.• Mange agency partners across PR and Influencer Marketing and two direct reports.

Global Brand Communications, Public Relations and Influencer Marketing lead for CLIF, CLIF Kid and LUNA. I deliver strategic and measurable communication plans that drive impactful, positive business results through insights-led, culturally relevant storytelling that strengthens brand reputation and relevancy, increases awareness and drives consumer engagement.Provide vision, thought leadership and strategic counsel across internal cross-functional partners and teams.Manage global crisis communication, issues management and risk assessment.Manage five agencies across North America and Europe.

Emeryville, Ca

San Francisco Bay Area

Clients: Nestlé – Buitoni, Dreyer’s/Edy’s, Häagen-Dazs & Outshine Snacks• Managed multi-million-dollar budgets across clients. Grew budgets by 35% in six months from incremental programming. Supervised three direct reports and managed four teams.• Created programs designed to increase brand awareness, product trial and intent to purchase. Launched new products through integrated marketing tactics including earned and paid media, digital and social content development, influencer programs and partnerships. Worked with food and lifestyle media. • Oversaw division-wide Nestlé Ice Cream “clean label” announcement. Created media strategy, drafted press materials and message-trained the President of Nestlé Dreyer’s Ice Cream. Results included feature stories in The New York Times and USA Today.

Redwood City, Ca

• Established a comprehensive earned media relations program promoting holiday cards, photo books and home decor. Secured a Year in Review segment on the “Today Show” featuring three Picaboo products.• Created online content such as gift guides and inspirational product ideas designed to influence purchase.• Led social media strategy to drive new Facebook followers. Activities included daily posts, contests, giveaways and managing consumer response. Increased following by 15%.• Developed integrated marketing plans to increase brand awareness and sales leads among yearbook advisers, educators and parents. Plans focused on content creation, strategic partnerships, SEO and digital advertising.• Led Partnership Marketing initiatives with sponsored content and digital ads targeting teacher blogs, the National PTO/PTA organization and homeschool influencers.• Co-managed redesign of company website to generate more leads and increase conversion. Efforts focused on UX/UI enhancements, key message development and content updates. Site dwell time increased 42%.

San Francisco, Ca

• Executed all North American media relations outreach to national home décor, parenting and lifestyle magazines, online and broadcast outlets. Served as brand spokesperson. Secured executive interviews and product reviews with top outlets growing impressions by 15% and ad value by 20% YOY. Agency management in the U.S., Canada and Australia.• Developed a product-seeding program with celebrity moms and secured earned coverage in pop culture outlets.• Launched the PBK Facebook strategy and consumer response guidelines. Grew fan base to more than 400k.• Created partnerships with key lifestyle and home design influencers and managed content generation for the PBK social media channels and blog.• Lead all Canadian print and digital ad campaigns. Partnered with media buying agency and in-house creative team to execute plans. Campaign elements included national print ads, sponsored content and banner ads.• Managed WSI annual partnership with St. Jude. Established a cross-portfolio product giveback program. Raised more than $15 million.• Partnered with internal cross-functional teams including brand marketing, content & community, eCommerce, product design, search and store operations.

San Francisco Bay Area

Clients: Chateau St. Jean, Nestlé Dreyer’s/Edy’s, Ghirardelli, Safeway & The Clorox Company• • Managed celebrity spokesperson media tour for the launch of Dreyer’s Slow Churned American Idol ice cream flavors in 10 U.S. markets. Secured interviews with local TV, radio and print outlets.• Developed “Laundry is Bliss” earned media event and launch of Clorox Ultimate Care Premium Bleach. Managed celebrity spokesperson, messaging, media relations strategy and event production.• Created Clorox Bleach Pen’s Minor League Baseball 2006 sponsorship program. Program reached more than 60,000 consumers in five key markets.

Greater Boston Area

Clients: American Heart Association, Barbour, Jockey, Starbucks, Uno Chicago Grill and Whole Foods Market• Executed seasonal product preview events with fashion/accessories editors and managed media relations outreach. • Led all retail grand opening events for Barbour and Starbucks. Activities included researching and managing community/charitable partners, creating media materials, securing dignitary attendance and onsite support.• Managed an American Heart Association’s “Go Red for Women” event at Radio City Music Hall. Activities included budget management, vendor selection, celebrity and guest coordination, entertainment, event flow and press material development. Received Bell Ringer Merit Award from The Publicity Club of New England.

Boston, Ma