My confectionery adventure started in 2010 when I returned from travelling the world with my husband-to-be. I had spent much of the trip thinking about my future, and I had always dreamed of running my own business after watching my dad build his while I was growing up. My career up to that point had involved lots of corporate gift buying, and I felt there was a gap in the market for people to give the gift of sweets with style and sophistication. The market was swamped with flower and chocolate products, but companies selling sweets were often offering sub-standard products in cheap packaging. I wanted to do it differently, combining delicious sweets with premium, personalised packaging to create must-have gifts! So I returned from my travels and went back into full-time work to fund her project. Long before I even thought about applying for The Apprentice, I was creating fabulous products that people actually wanted to purchase, and tirelessly approached retailers and gift shops in order to sell through them and build my business. In 2017, I decided that my confectionery business was ready for huge growth and I applied to be a candidate on BBC One’s The Apprentice. I walked away as one of two winners in a historic £500,000 'double hiring'. This was the first time in 13 series of The Apprentice that Lord Sugar doubled his investment in the final, naming two Apprentice winners for 2017 and declaring me as a 'fantastic expert in my field'. With so many exciting new developments afoot – the future is definitely sweet!Business enquiries contact: sarah.lynn@sweetsinthecity.co.ukMedia enquiries contact: info@sweetsinthecity.co.ukWebsite: www.sweetsinthecity.co.uk