Sarah Markiewicz Email & Phone Number

Chicago, Illinois, United States

Chicago, Illinois, United States

Responsibilities include:- Leading and project managing an overhaul of the brand website; inclusive of copywriting, creative oversight, and both internal & external team management - Managing development-specific and brand websites and online presence (Google Business listings, Apple Maps, Yelp, etc.) - Cross-functional project management for leasing, development services, and asset management marketing requests; supporting xfn teams and providing analytics-based recommendations- Supporting leasing efforts through collateral creation, content capture, and management of digital channels (websites, social channels, email) - Developing and executing on email strategy- Developing proper tracking and reporting for email marketing; driving email database growth- Developing and executing a firm-wide, results-driven organic and paid social media strategy- Collaborating with marketing & communications team to create a regular social media calendar- Creating engaging content for all social media platforms (Facebook, Twitter, Instagram &LinkedIn)- Interacting with social community, respond to messages, inquiries, and comments- Driving audience growth and engagement across all platforms- Playing a key role in the development of paid social media campaigns- Using reporting & analytics tools to monitor digital platforms successes and challenges- Suggesting new digital platforms and tools; onboarding teams to utilize tools- Project managing rendering process; working with internal and external partners- Project managing development photography, videography projects- Project managing photo/video partner agency; working start-to-finish on content capture, campaigns, content, staffing scouts and shoots

As Content Strategy Lead on the Product Marketing team focused on the Returnly product, my role included: Maintaining a content calendar and output machine across the customer journeyDeveloping thought leadership content that educates Returnly customers and celebrates merchant success Developing product educational content to drive adoption of, and satisfaction with, ReturnlyPartnering closely with the Analytics teams to create data-driven content and trend reportsSetting and tracking content performance goals that drive business impact

Chicago, Illinois, United States

Owned all marketing initiatives in Chicago, a top five metro, including product promotion calendar, integrated strategy and customer communications (email, SMS, push and in-app messaging)Drove first cross-functional integrated market launch campaign, managing $300k budget and executing product promotions, activations, sponsorships + partnershipsGenerated at least 3,233 new Gopuff app users and 6,328 orders in Chicago metro (March 2021 - Dec 2021)

Greater Chicago Area

After a year in the field, I was given the opportunity to rework and oversee the field marketing team for the full Graduate Hotels portfolio. In this role, I oversee four Field Marketing Managers who cover 28 operating properties across the country. This role also includes a heavy hand in digital and email marketing where I own the strategy from ideation, project manage the creative and design processes, write copy and work with various platforms to set up and deploy campaigns.

Greater Seattle Area

West Coast: Seattle, WA | Eugene, OR | Berkeley, CA | Tempe, AZ As Regional Marketing Manager for Graduate Hotels, I oversaw the implementation of brand-level marketing initiatives at the property level and was responsible for strategizing, concepting and executing property-specific marketing efforts for the west coast. These duties included cultivating relationships with local businesses and each university's student body, supporting creative business needs and promotional press efforts, and generating brand awareness via social media platforms. Additionally, I spearheaded the marketing efforts, activations, events and partnerships for hotel launches in my region. I was also responsible for hiring and leading my own team to represent Graduate Hotels in each university-anchored market, working directly with public relations, e-commerce and digital agencies to strategize and execute impactful campaigns.

Greater San Diego Area

Greater San Diego Area

Client roster included: The Crack Shack, Mister A's, Mille Fleurs, Blanco Tacos + Tequila (Fox Restaurant Concepts), Hello Betty Fish House (Sage Restaurant Group), Wisknladle Hospitality (Whisknladle, Catania, Gravity Heights, Park Commons), Charles + Dinorah (The Pearl Hotel), Everbowl, The Oceanaire, Mendocino Farms, Sweetfin Poke, Shake Shack, Frost Me Cafe & Bakery, Barbusa, Nonna. Client Services:- Assist with day-to-day tactical execution and reporting.- Assist senior team members with drafting campaign plans, including tactics, targets, timing and budget.- Develop briefing documents for media opportunities, including drafting messaging and talking points. Media Outreach:- Develop media lists and conduct outreach to all levels of media and influencers on a local and regional scale. - Support in ideating fresh pitch angles. Social Media Management:- Conceptualize and strategize media planning and management for clients, including drafting monthly content calendars, capturing photos for use on social channels, managing social media communities, providing reporting and analytics and providing recommendations for campaigns, partnerships, giveaways and opportunities for increased engagement.

Greater Seattle Area

Note: Previously Duo Public Relations (changed to Kiterocket in July 2017). Clients: Metropolitan Market, Kari Gran Skincare, UnCruise Adventures, Alderbrook Resort & Spa, Hyatt at Olive 8, Grand Hyatt Seattle, Hyatt Regency Bellevue, Elysian Brewing, Stemilt Growers, Lilly's Hummus, Seattle Chocolate Company, Suncadia Resort (Destination Hotel), Iron Springs Resort. Client Services:- Assist with day-to-day tactical execution and reporting.- Assist senior team members with drafting campaign plans, including tactics, targets, timing and budget.- Develop briefing documents for media opportunities, including drafting messaging and talking points. - Track media/blog feedback for campaigns and relays successes/concerns to senior team members. Media Outreach:- Serve as a primary execution point for media and blog campaigns, including developing team pitches. - Develop media lists and conduct outreach to all levels of media and blogs, both locally and nationally. Social Media Management:- Conceptualize and strategize media planning and management for clients, including quarterly photo shoots, monthly copy drafting, implementing ad campaigns and effective reporting.

Charleston, South Carolina

Note: Served as an intern for both Leapfrog Public Relations and Byrdhouse Public Relations, as the two agencies share an office space.Clients: Callie's Charleston Biscuits, Callie's Hot Little Biscuit, Lewis Barbecue, Wise Buck (restaurant), Scarecrow (restaurant), Zero George, Cannon Green, Giant Chicago, Lake Pajamas, Shop BURU. Client Services:- Drafted press materials including fact sheets, employee bios and media alerts.- Staffed and assisted with client and blogger photo shoots. Media Outreach:- Compiled targeted media lists, determining potential story lines.- Drafted creative, personalized media pitches. - Compiled and executed local and national media mailers for holiday gift guides and seasonal promotion. Social Media Management:- Drafted social media calendars for clients, utilizing HootSuite for planning and creating targeted campaigns.

Columbia, South Carolina

Senior Resources Inc. is a Columbia based nonprofit organization under the umbrella organization, United Way, geared toward empowering senior citizens to remain healthy and independent. My role as in intern is to assist the director of development in completing tasks such as tracking donations and donor profiles, drafting and distributing information about upcoming events to community businesses and partners, thanking donors and other related tasks. From a creative angle, this position encourages me to participate in roundtable discussions with the executive directors to brainstorm for future events, tactics, development and fundraising initiatives.

Bachelor’S Degree, Public Relations And International Studies

Activities and Societies: PRSSA, Bateman Team, Zeta Tau Alpha, Gamecock Food PantryMember of USC's chapter of the Public Relations Student.

Semester Abroad, International/Global Studies

I spent the Spring 2015 semester studying abroad in Seville, Spain. Through my host university I took part in a service learning class.