Sarah E. Email & Phone Number

United Arab Emirates

Zug, Switzerland

Previously JNJ Consumer health • Spearheaded the successful launch of a new Women’s Health reusable segment across EMEA, achieving market leadership within 3 months of launch. Recognized for the best launch playbook, excellence in execution and awarded daring spirit • Co-led a transformative global vision for women’s health and expanding into LATAM and APAC markets.• Lead the creation of a new claims and NPD pipeline for the tampons business delivering new ideas to deliver incremental revenue along with a new brand architecture and innovative marketing strategies.

Cairo, Egypt

• Launched a successful digital-first cosmetics brand, achieving 70% month-over-month growth and over 1M social media impressions within the first year.• Managed end-to-end e-commerce operations, resulting in a 95% fulfillment success rate and 40% customer retention.• Implemented targeted digital marketing strategies that delivered a 5.2% click-through rate and a 4X return on ad spend.• Six figure valuation, and successfully acquired in 2 years

Cairo, Egypt

• Influenced the organization’s strategic direction by actively participating in annual business planning. • Developed a comprehensive three-year marketing roadmap, achieving an in-year 30% sales increase through strategic brand optimization.• Helped establish an innovation governance framework that streamlined initiatives and improved focus on high-impact projects. • Led cross-functional teams to enhanced portfolio management and resource allocation, resulting in a 5% gross profit improvement. • Collaborated with my seven direct reports, to set yearly targets aligned with overall objectives, while partnering with leadership team to establish pricing, promotion, and distribution strategies. • Managed the department's budget and directed market research, analyzing competitive landscapes to maximize sales and profit.

London, England, United Kingdom

Delivered record high share on E45, reversing 5 years of decline in the business via developing new 3YR brand vision and strategy, new comms campaign, premium NPDs and leveraging partnerships with key retailers.

London, England, United Kingdom

Led cross-functional team & agencies in execution of advertising, media planning including plans to support new product launch. Campaign delivered 700% uplift on sales for new back pain medication.

London, United Kingdom

Led the aerosol growth strategy, including insights synthesis, concept crafting, and launches accounting for $30m in revenue sales reaching $1.4m global business

London, United Kingdom

Working with R&D and insights to help develop 3-5 year innovation pipeline on strategic products (Food wraps & bags) to deliver global profit and NCS growth. •Working with R&D and insights to help develop 3-5 year innovation pipeline on strategic products to deliver global profit and NCS growth. •Collaborating with discovery team to identify key lead insight platforms and drill sites to generate product ideas. •Leading global harmonization project to identify cost savings and innovation opportunities. •Creating consumer proposition and evaluating business case for a global product improvement project.

United States

• Focus: Food, Bags & Wraps in North America, Middle East, Asia & Australia • Global brand lead to support new strategic direction to accelerate brand profits by +5% per year. • Supported the development of global category reframe strategy to build retailer and consumer engagement in low-involvement category. • Lead creation of new global IMC, including a tool to help markets understand where they should communicate• Collaborated with Global Insights to define and field global research resulting in a definition of a new global consumer target. • Defined high level process and brief to evolve a wide variety of graphics into one global look and feel, includes roll-out & claims integration. • Support global innovation, by ensuring IMC launch assets are bridged successfully from ANZ to Asia to drive global growth goals.

Cairo, Egypt

•Developed a new marketing tool to identify and segment consumer advocates in an offline environment.•Introduced Influencer marketing strategy. •Leading a team of 3 in different geographies (Argentina, Saudi Arabia, Dubai, and US) to re-launch a strategic laundry brand in MENA.•Recommended MENA re-launch brand strategy forecasting incremental sales of $2.5M by identifying new market segment opportunities from consumer data analysis (quantitative and qualitative). •Grew bleach category by 25 share points reporting revenue of $12M, and owning 50% of bleach market in 36 months.

Cairo, Egypt

•Rectified bleach market leadership, reversing VP of Marketing decision to divest lower-tier brand, by pitching a business case to reformulate the lower-tier brand and launch a new Clorox SKU.•Grew lower-tier bleach brand from 6% share to 12% share in 6 months by identifying a 10% cost-saving project that allowed for a consumer price reduction. •Increased Clorox Liquid Bleach going sales by 22% and total revenues by 10%, by launching a new super-saver SKU trading-up lower class consumer to Clorox franchise.

Cairo, Egypt

•Synthesized monthly sales and returns reports to highlight underperforming price segments /models and recommended promotions to close the gaps, leading to a 60% revenue increase in 3 months. • Forecasted and tracked new product launches which includes the date of shipment expected, launch date, and coordinate all market activities necessary for its success.• Tracked daily sales and deficit and proposed an action plan to Regional brand manager and Regional Sales Manager (Competitor and pricing activity included)• Highlighted under-performing price segments/ model and recommended activities/promotions to close gaps.

Cairo, Egypt

•Launched the first national campaign for Chevrolet, reporting a 50% increase in sales. I acted as the primary contact for assigned accounts, building strong client relationships and providing tailored solutions. I identified new business opportunities, upsold relevant products, and consistently exceeded targets. My role included collaborating with cross-functional teams to ensure seamless project execution. I delivered regular performance reports and actionable insights, optimizing campaigns to drive exceptional results for clients.

Mba, Marketing, Distinction

Ba, Business Adminstration

Activities and Societies: American University in Cairo Student Union, Events and Conferences Management