• Ideate formats and lead the US strategy for the @redbulldance Tik Tok contributing to the growth from 68K to 2.6M followers in less than 2 years• Lead the 2023-2024 US national social campaign of Red Bull Dance Your Style, garnering 310M+ organic views on managed and owned channels• Ideate net-new concepts to integrate paid talent (Soulja Boy, Redman, Common, Jo Koy) and influencers (Jen Mika, Jessi Nemec, Phoebe Hines, Jaeden Gomez, Kara Cannella) into managed content • Manage, cast, and execute a LIVE Tik Tok Production where a content creator reacted to a live event• Copywrite and community manage US Instagram and Tik Tok social accounts to personify the brand and keep the conversation going• Manage, onboard and support the growth of grads and new hires: my "wings person" • Identify high-level influencers and social opinion leaders to create content for 3rd party channels to build brand trust and relevance within the dance playground• Plan and create viral content that key media partners (Overtime, Worldstar & ESPN) & brand partners (Reebok, & Revlon) reshare

• Create & deliver digital assets for TikTok, Instagram, Facebook, & YouTube to promote and cover LIVE events• Establish best practices to maximize growth across managed and owned social platforms• Garnered 20M+ views in one year for dance-focused content on Red Bull BC One, Red Bull Dance, and Red Bull USA managed channels• Foster a follower growth rate of 40% YOY on @redbulldance Instagram• Manage the @redbulldance TikTok by fostering a follower growth rate of 560%+ during the first year (grew account from 68K-445K followers)• Co-create and execute a global social strategy for all Red Bull dance social content implemented across 30+ countries• Manage dance intern for social content rotations

• Contribute to ideation, pre-production, and post-production for 9 different social media handles• Film and work one-on-one with professional and olympic athletes such as Zion Wright, Miles Chamley Watson, Izzi Gomez, and more

• Curate BTS and Instagram story content for the launch weekend of Instagram account @redbullhoops• Set design: from envisioning the big picture, to gathering furniture, props, and costumes while staying within budget• Develop expense reports and cross-reference across multiple platforms to make sure all expenses are accounted for• Assist the Executive Producer of Social Content in developing the Instagram competitive reports• Create job descriptions for available roles, and further research/source applicants to add to the team via Linked In• Pitch partnership collaboration ideas and create decks for brands such as JEEP and HyperIce• Create written contracts and agreements for the Social Content Team’s film, photo, and visual effects contractors• Organize calendar events, maintain schedules, generate reminders, and coordinate offsite events for the producers• Source archival footage produced by Red Bull Media House to repurpose during the COVID-19 stay at home order

social media management, strategy, concept ideation, content creation (content capture + edit), & influencer relations

• Managed hiring process for tailors for all cheerleading wardrobe and managed schedules for production staff• Staffed an EMT due to the nature of the shoot to regularly assess safety standards in all areas• Managed day-of production schedule and ensured meal costs for a 50+ person crew were within budget for 2-day shoot

• Produced an internal communications video capturing the Activision employees volunteering at the VA Hospital around Veteran's Day Weekend• Ideated questions to get the impactful answers that display the dedication Activision has to our veterans

• Engage consumers and create a unique experience to increase brand awareness, customer loyalty, and drive sales• Execute experiential brand activations and events including festivals, brand events, happy hours, and on/off premise tastings• Transport product and marketing materials to and from off-site events• Set up, breakdown, maintain, and clean event materials • Complete event recap communicating consumer feedback and detailed information of event performance

• Lead the creative and social media strategy for a GTM campaign on the American Acoustasonic Stratocaster• Pitch successful serialized content ideas for holiday marketing, artist takeovers (1), and user-generated content (3)• Manage and moderate engagement and comments on 6 different channels across 4 social media platforms• Draft and schedule Evergreen content and captions weekly for the Instagram, Twitter, and Facebook accounts• Update 10 Spotify and Apple Music playlists weekly while developing correlating social content for promotion

• Compile weekly competitive reports to analyze what competitors are doing in the LA-based entertainment market • Develop Press Link reports about iHeartMedia’s on-air talent to highlight what they are doing in the local community• Plan, lead, and supervise shadowing events for current college students by booking speakers and executives• Produce and publish articles for 102.7 KIIS FM based on current and upcoming news, artists, festivals, and concerts• Coordinate backstage production for shows/events such as Wango Tango: including checking-in and escorting talent • Assist the Intern Manager in overseeing the hiring and interviewing process for the following intern semester• Schedule live liners and pull air-checks for on-air contests such as Ryan Seacrest Pays Your Bills

• Assisted with lighting and capturing behind-the-scenes content on set• Modeled for Summer 2018 collection

-Implemented sales objectives through researching and analyzing culture, market, and demographic of consumers-Coordinated representative and vendor meetings with companies such as Volcom, Oneill, Nike, and Adidas-Conducted trend and market research to accurately purchase product and inventory for our shopper-Director of social media marketing operations on Instagram: fostered a follower growth rate of 300%; Grew following base from 600-1800 followers-Demonstrated discernment when overseeing application, interviewing, hiring, and training processes-Handled cash and credit transactions daily, added up all receipts, and balanced cash drawer upon shift end-Set goals and developed strategies to heighten employee customer service and productivity