As an experienced Social Media Manager, I was responsible for the development and implementation of an integrated social media strategy designed to elevate the salon's brand visibility and customer engagement. Key responsibilities include:Developed and implemented an integrated social media strategy to increase brand visibility and customer engagement for the salonCreated engaging, visually appealing content highlighting services, promotions, special offersManaged salon’s presence on Facebook, Instagram, GoogleScheduled posts to maintain a consistent online presence and engage a target audienceMonitored and responded to customer questions, and comments across platforms to ensure a positive experienceAnalyzed industry trends, competitors, and new platform features to optimize online presenceCollaborated with team to source high-quality images, videos, and testimonials for campaignsUtilized advertising tools to expand reach and engagement to relevant demographicsAnalyzed metrics and insights to gauge campaign effectiveness and drive improvementsEngaged with influencers, bloggers, and communities to increase brand awareness and reachStayed updated on beauty and fashion trends to create relevant, engaging contentWorked with the marketing team to align social media with broader campaigns and initiatives

Maintained active social media presence; scheduled posts, responded to comments/messages, monitored engagementInteracted with followers; responded to queries and comments in a timely manner; redirected inquiries appropriatelyLed copywriting and developed comprehensive content strategy; managed monthly content calendar.Assisted customers by providing detailed product information to satisfy needs and ensure high satisfaction.Proofread and edited print and digital content to optimize readability and engagement.Conducted research to discover compelling content ideas and stay ahead of trends.Documented comments, inquiries, and complaints details to maintain transparency and accountability.Collaborated cross-functionally with digital marketing and software teams to foster a cohesive, productive work environmentKept pace with social media platform technologies and trends to ensure innovative, effective strategiesUtilized analytics tools to track performance, gather key metric data, and provide regular reports to evaluate initiativesWorked closely with marketing, communications, design, and customer support teams to align social media with broader organizational goals and campaigns.