- Copywriting/ content writing for both traditional and digital channels, along with marketing collateral- Marketing strategy and marketing planning development, incorporating recommended marketing campaigns (digital and offline activities depending on target audience, sector and budget available)- Full marketing audits/ reviews and recommendations for improvements - incorporating competitor analysis, marketing channel usage, service offerings, commercial opportunities, brand management (including brand architecture, visual identity, brand values, mission etc) and much more- And generally anything marketing or communications related - clients are from a variety of sectors, including charity and B2B, covering small to medium and larger organisations- An experienced marketing professional with transferable skills to any sector

Duties and responsibilities:- Management of the Group Protective (& Decorative) Marketing Comms team with 2 direct reports (2013-2018) prior to segments merging and a further reduction of my part-time hours- Development, management and execution of the annual Marketing plan and budget. Most recently for Oil & Gas segment, along with previous responsibility for the Group Protective Marketing Communications plan and budget.- Global marketing campaigns (concept to completion) and product launches (for roll out in Europe, North/ South America, Middle East, North Asia and South-East Asia) - using online and offline channels- Development of marketing strategies and launch plans for each major group marketing project and global product launch. Sales targets set with Segment/ Product management. Leading regional marketing communications to execute campaigns and track results vs targets- Regular PowerPoint presentations to global regional marketing representatives via TEAMs video conferences and at meetings in Copenhagen HQ before the Covid-19 pandemic- SharePoint - creation and maintenance for product areas and Marketing communicationsAchievements in this role:- Launched 'Global Webinars' - first time ever to Hempel customers via 'Livestorm' platform (during Covid-19 pandemic in 2020 whilst home working/home-schooling). The 2020 objective was brand awareness and connecting with customers in a new way. In 2021, with global benchmark stats, we significantly increased the number of engaged customers for marketing lists (opt-ins) and completed over 70 global webinars on 40+ topics, with over circa. 100 attendees per webinar

- Management of the Group Protective (& Decorative) Marketing Comms team with 2 direct reports (2013-2018) prior to segments merging and a further reduction of my part-time hours- Management of digital marketing for the Group Protective segment and driving change in Group Communications- Development, management and execution of the annual Marketing plan and budget for the Group Protective Marketing Communications plan and budget.- Global marketing campaigns (concept to completion) and product launches (for roll out in Europe, North/ South America, Middle East, North Asia and South East Asia) - using online and offline channelsAchievements in this role:- Creation of Hempel global marketing comms. community, leading the regional teams and the first development/ introduction of brand guidelines for Hempel Protective, creating global collaboration and brand alignment- In 2014, I worked as the only Marketing Comms person, with 3 colleagues (in Product Management and R&D) on the development and management of the first ever global integrated marketing campaign for Hempel Protective, with the launch of Hempel's 'Avantguard' technology

Duties and responsibilities:- Head of Corporate Marketing team, with 5 direct reports, covering marketing campaigns, branding, development of on and offline marketing materials, graphic design and video formulation- Management of the Salford University brand, both nationally and internationally- Design and implementation of marketing strategies on a national and international level, with budget management for corporate marketing - Development of effective marketing plans consulting with internal partners and stakeholders- Management of external relationships to negotiate and deliver best value for moneyAchievements at the University of Salford:- Developed strategic marketing plan for MediaCityUK venue/ campus and established relationships with the BBC, Peel Holdings and Dock 10, working on joint marketing activities- Led ‘Create at Salford Festival 2013’ marketing activities, working with the School and MediaCityUK to raise awareness, attract visitors to the five-day festival and position MediaCityUK as a visitor destination- Launched ‘The Salford Advantage’ integrated marketing campaign to current students and staff

- Development of marketing plans and strategies for SMEs- Provided recommendations on website development - content- Development of e-marketing promotional activities- Consultations regarding other marketing activities (e.g. advertising, social media)

Duties and responsibilities:- Management of the Hilti brand within GB and providing expertise to Northern European counterparts (Ireland, Denmark, Sweden and Finland). Also working with the Brand and Communication teams at Hilti HQ in Lichtenstein- Management of Marketing Communications team, with 5 direct reports, covering all internal/ external marketing: literature/ catalogue, e-business, retail marketing, events, PR and advertising- Development of annual Marketing Communication strategic plan, incorporating targeted integrated marketing campaigns and budget management- Proactive management of PR for Hilti GB, including management of press events and PR agent; Company magazine Editor (internal/external); managing editorial team and copywriting of articles- Working with agencies to develop creative concepts for integrated marketing campaignsAchievements at Hilti:- Selected to lead the ‘HUB work stream’ for Northern Europe and steer the Northern European team to conduct extensive analysis and develop the new set-up/ structure for the marketing comms ‘HUB’- Led the ‘Hilti Fleet Management’ marketing campaign – launched new way for Hilti to do business through this innovative tool usage programme

Duties & responsibilities:- Proactive management of Hilti Public Relations (PR) for Hilti Great Britain and work on integrated marketing campaigns- Managing Editorial team (as Editor) and copywriting of articles for employee and customer magazines- Liaison with internal (at all company levels) and external partners, including trade press and agenciesAchievements in this role:- Successful development of PR in-house for Hilti GB - not previously undertaken - with Hilti GB annually placed in top 3 Hilti organisations for PR against 120 countries in the Hilti corporation

- Development/ introduction of the 'Setting the Safety Standard' Health and Safety (H&S) brand - Development of H&S Marketing and PR plan/ budget and execution of national integrated Marketing campaigns- Responsible for writing H&S related press releases/ feature articles and management of H&S related photography- Co-ordination of H&S events (exhibitions and conferences)- Responsible for team management when Manager was off-site

- Management/ execution of marketing activities for 6 different businesses - all part of the Specialist Products division- Development of the Marketing plan for all 6 businesses, including management Specialist Products marketing budget- Compilation of Specialist divisional Board reports, presented to Specialist Divisional Directors at monthly meetings- Organisation and management of events for the Specialist division (exhibitions, conferences)- Responsible for team management when Manager was off-site

- Responsible for a number of marketing projects from concept to completion, including the development of corporate and brand literature and POS materials- Liaised with agencies during the design and proofing process- Maintenance and development of content on company websites- Despite being a University placement student, I was responsible for managing the team and deputising when the Marketing Manager was off-site

- Responsible for identifying new sales and marketing opportunities for Mars within student focused retail outlets in the area of Manchester- Through marketing new products, I increased market share within student focused retail outlets in Manchester, with the highest increased percentage in 2002 comparable on a national basis- Managed to be successful within this sales and marketing role at the same time as studying on a full-time University course for Marketing Management BA (Honours) degree