With over 20 years of experience, I am a dynamic leader in strategic communications, marketing and project management. Recognized for my collaborative leadership style, relationship-building skills and a knack for transforming complexity into streamlined solutions. I thrive on creative problem-solving, making critical decisions and bringing order to chaos.Currently, I lead integrated marketing and communications initiatives for YPO, a global leadership community of over 30,000 CEOs in 142 countries. My focus is on enhancing member experience and engagement, partnering with global business partners, supporting governance committees and managing a geographically diverse team. Together, we drive impactful regional and global projects that align with YPO’s mission of fostering better leadership worldwide.Past Experience: As a principal member of the Florida Hospital Association (FHA) executive team, I led strategic planning, governance and member communications, serving over 250 members and a 19-member board of hospital CEOs. I also directed FHA’s educational programs through its not-for-profit Research and Education Foundation and played a critical role in statewide emergency preparedness and response.At VISIT FLORIDA, the state’s tourism marketing corporation, I negotiated multi-million-dollar consumer programs to amplify tourism marketing reach, supporting 3,000+ partners. I also contributed to integrated marketing strategies that strengthened the brand in national and international markets. At Peter Mitchell Associates, I led advertising and media campaigns for a variety of finance and health care clients, delivering strategic advertising and media strategies.Early in my career, I launched physician recruitment initiatives to support Florida's Medicaid program, specifically targeting high-need specialties. My work included developing grant proposals and leading marketing campaigns focused on recruiting pediatric specialists.
Listed skills include Public Policy, Media Relations, Strategic Communications, Hospitals, and 21 others.
