Responsible for planning and delivering marketing campaigns that drove ticket sales and revenue for Ambassador Theatre Group (ATG) and nurtured the audience base. Served as the go-to person for Producers & Agency partners in the development and delivery of campaigns. A Champion of the audience, responsible for identifying sales opportunities to increase occupancy and revenue. Coordinating and collaborating within the Venue team and with ATG Central Marketing. This was a critical role in driving the increasing effectiveness of ATG’s Marketing and pivotal to their long-term growth strategy.

Responsible for copywriting for editorial, press releases, online news articles and the weekly newsletter. Management of social media platforms.

During my time at Prior Park Prep School I created, implemented and monitored a marketing strategy to a strict budget and deadlines. I managed the process of creating a new website including the process to tender and inputted significantly on the design and functionality of the new site. I was responsible for developing the brand of the school, updating the design and creating brand guidelines. re-designed the school prospectus from scratch in-house myself, alongside other marketing collateral (leaflets, business cards, posters, banners etc). I managed the Open Mornings (3 a year), resulting in the the most successful Open Mornings the school had ever seen. I was also responsible for the communications output; copywriting for press releases, weekly bulletins and managing the social media platforms.

Repsonsible for creating, implementing and monitoring marketing strategies to strict budgets and deadlines, liaising and negotiating with producers. Collation of and reporting on weekly sales figures and Google Analytics statistic. Return on investment reporting for all emails and mailings. Creation and management of Facebook adverts.

Close liaison with production companies, partner organisations and other companies such as designers, printers, advertising and digital agencies. Organised direct marketing, advertising campaigns and other sales promotions including print, radio, outdoor, direct mail and digital activity. Managed and maintained the website and mobile site using CMS systems. Responsible for planning, budgeting and producing the quarterly brochure.

Project managed a series of marketing campaigns delivering or co-ordinating all elements to achieve sales targets; including planning, copywriting, direct mail, sales promotions, social and online media and advertising. Responded to all customer queries and complaints. Recruitment and supervision of Marketing Intern

• Copywriting for emails, direct mail letters, design briefs and website content.• Creating business intelligence reports to extract targeted data from database.• Creating and designing in-house flyers.

• Copywriting for direct mail letters and press releases.• Proof reading of website content and print material.• Assisting at photo shoots and press calls.

- Visited schools in Birmingham, assisting with the delivery of music for a performance in Symphony Hall

• In-depth research of music venues in Birmingham and the local area, detailing their competitive offerings. • Submitted comprehensive report of findings.