B2B and D2C Expansion: Spearheaded the launch of multiple D2C eCommerce websites, which significantly increased revenue streams. Managed B2B account operations, including customer service, order processing, and invoicing, resulting in streamlined processes and improved reseller satisfaction.Strategic Partnerships: Cultivated and maintained strong relationships with retailers, vendors, and manufacturers, both domestically and internationally. Successfully negotiated and established new vendor accounts, leading to an expanded product line and diversified inventory.Site Merchandising: Directed the merchandising strategy for eBay stores and Amazon Seller Central/Vendor Central accounts, improving product visibility and sales. Managed website content and merchandising on D2C eCommerce site, enhancing the user experience and driving traffic.Operational Efficiency: Implemented strategies for cost-effective small parcel and freight delivery, optimizing logistics and reducing shipping costs. Oversaw export documentation for international shipments, ensuring compliance with global trade regulations.Product Sourcing and Development: Identified and sourced new products from international manufacturers, contributing to a broader and more competitive product assortment.

Content and Campaign Management: Oversaw the management and upload of content to the company’s .com site, ensuring timely and accurate updates. Developed and sent daily promotional emails to a growing subscriber base, which boosted engagement and sales.Performance Tracking: Compiled KPIs for email marketing campaigns on a weekly basis.Customer Relations: Delivered exceptional customer service through email, phone, and chat channels, addressing inquiries and resolving issues promptly. Trained and mentored new employees, ensuring adherence to company service standards and improving overall team performance.Social Media Management: Monitored and managed social media accounts.Technical Liaison: Acted as a liaison between the off-site web development/technical team and customer service department, facilitating effective communication and resolution of technical issues impacting customer experience.