🎯 I'm leading a team of managers, steering projects focused on innovation, customer experience, digitalization, marketing-sales efficiency, and business growth.⇢ KEY RESPONSIBILITIES ⇠𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 & 𝗠𝗮𝗿𝗸𝗲𝘁 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 🔍 ➟ deliver actionable insights thanks to in-depth customer research and market analysis𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗝𝗼𝘂𝗿𝗻𝗲𝘆 & 𝗦𝗮𝘁𝗶𝘀𝗳𝗮𝗰𝘁𝗶𝗼𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 🌟 ➟ define personas, design customer… Show more 🎯 I'm leading a team of managers, steering projects focused on innovation, customer experience, digitalization, marketing-sales efficiency, and business growth.⇢ KEY RESPONSIBILITIES ⇠𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 & 𝗠𝗮𝗿𝗸𝗲𝘁 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 🔍 ➟ deliver actionable insights thanks to in-depth customer research and market analysis𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗝𝗼𝘂𝗿𝗻𝗲𝘆 & 𝗦𝗮𝘁𝗶𝘀𝗳𝗮𝗰𝘁𝗶𝗼𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 🌟 ➟ define personas, design customer journeys, identify pain points, and conduct gap analyses ➟ collect feedback and monitor metrics across all touchpoints ➟ define and deliver initiatives for structural CX enhancement𝗣𝗿𝗼𝗱𝘂𝗰𝘁 & 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗗𝗲𝘀𝗶𝗴𝗻 🛠️ ➟ design services & products anticipating customer needs ➟ effectively grow business through customer-centric iterations𝗗𝗶𝗴𝗶𝘁𝗮𝗹 & 𝗖𝗥𝗠 💻 ➟ DIGITAL ASSETS: improve the customer experience and boost lead generation (UX | CRO) ; create tools/apps for internal efficiency and collaboration ➟ E-COMMERCE: increase online client interactions & transactions ➟ CRM: define CRM capabilities for operational and customer success (automation, personalization) ➟ DATA: define data models, with BI, that enable tangible business value𝗚𝗿𝗼𝘄𝘁𝗵 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 🚀 ➟ go-to-market plans, branding, and campaigns ➟ improve lead conversion & sales funnel𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 & 𝗟𝗼𝘆𝗮𝗹𝘁𝘆 🔄 ➟ optimize customer lifecycle strategy ➟ oversee renewal strategies, using insights from predictive models ➟ create impactful loyalty programs by leveraging customer data𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 & 𝗖𝗵𝗮𝗻𝗴𝗲 🦋 ➟ deliver marketing's strategic 5-year roadmap and budget ➟ lead strategic projects in CRM, Digital and CX @ VDFin; support multiple programs @ D'Ieteren. ➟ facilitate change via communication, coaching and training plans☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ Show less

Marketeer in the Marketing & Product Department:- Strategic integration (360) of Financial Services in the owned and paid media of several brands (ŠKODA, Audi, Porsche, Bentley, Lamborghini, Yamaha)- Marketing communication plan for VDFin as leasing & financing company- Development of a new loyalty (event) program and portal- Budget management and annual forecasting for these projects

Marketeer in the Marketing & Product Department:- advertising strategy for Financial Services and integration in several brands- 360 campaigns for MyWay Kortenberg (owned and paid media,...)- events: VDFin & integration in brand events, long-term event strategy- Brussels Motor Show Project Manager and SPOC for Financial Services- budget management and annual budget forecasting for these projects

I regularly have the pleasure of contributing to the Online MBA as a business expert (service design, market research, go-to-market strategies).Recently I also joined as a guest lecturer for the course “Introduction to Sustainability”, in the General Management track (lecture on sustainable value propositions).It is enriching to be able to exchange with and teach these (future) professional talents.

Most missions - like for Creactive and Graham - were digital marketing oriented. Next to this, I also often gave communication coaching to individuals or small groups (courses offered within a company platform). The requests were various, from teaching to speak in public to how to structure your thoughts and communicate better professionally, make better briefings for agencies etc.And finally, I also had assignments as copywriter (often for websites).

Ph.D. on contemporary US Latino literature, analyzing the representation of (Latino) subjectivity and poetics in the selected novels. The theoretical prism and focus are the recurrent parodic strategies (humor) in some of those works.60% of my time was spent on research, 40% on other tasks within the faculty, such as teaching and being a representative in board committees. I published several articles, gave presentations all over the world and (co)organized international congresses and… Show more Ph.D. on contemporary US Latino literature, analyzing the representation of (Latino) subjectivity and poetics in the selected novels. The theoretical prism and focus are the recurrent parodic strategies (humor) in some of those works.60% of my time was spent on research, 40% on other tasks within the faculty, such as teaching and being a representative in board committees. I published several articles, gave presentations all over the world and (co)organized international congresses and cultural debates (of the latter I was sometimes also the moderator). Besides that I did a lot of translation work for the faculty. I was also involved and taking responsibility in restructuring processes (bachelor-master implementation and new study points system, restructuring of the faculty's course schedules etc.) Show less

FronTaal is the quarterly periodical of Babylon Alumni, offering a number of well-balanced articles that stand midway between the academia and the more popular (i.e. we provide interesting articles, often on academic topics, for a broader public).Since 2009 I am responsible for the Romance section of the journal, with topics ranging from French politics to Spanish literature.

I gave (support) courses of French Literature (Modern Period), Spanish Linguistics, Spanish and Latin American Literature and European Literature to first year students at Leuven University. I also helped them deal with more practical problems and advised them on their curriculum choices.

I taught Spanish language courses in the first and second year of the "Bachelor in Linguistics and Literature" at Leuven University.

I taught French conversation classes which were part of the compulsory curriculum of first-year university students in French linguistics.

I worked at the Palais des Beaux-Arts de Lille, the second largest museum of France, as a trainee under the supervision of Michèle Moyne, curator 18th and 19th century. More specifically, I helped to develop the exhibition, and (corresponding) catalogue, "Du dessin au vitrail: peintres et maîtres verriers dans le Nord de la France au XIXe siècle".