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•Directly manage the marketing efforts for the Commercial Real Estate and Diversified Industries teams across our US expansion markets.•Work with Commercial Bank senior leadership to set strategic B2B marketing plans to alignwith acquisition, retention and cross-sell business goals respective to region targeting companies with annual revenue between $20-$500 million. •Identify market opportunities to expand our brand and develop a balanced plan leveraging the full suite of marketing tactics, including sponsorships, advertising, PR and innovative events and campaigns.•Research current trends and topics to construct communications and events relevant to targetaudience with messaging rooted in client need. •Manage allocated budget to ensure spend aligns with overall business objectives.•Effectively manage over 30 sponsorships and fulfill all aspects of contract. •Responsible for developing ROMI scorecard to evaluate events and gather metrics to determine overall effectiveness.•Continuously identify and leverage Commercial Bank content to ensure strong brand positioning and lead generation opportunities for commercial bankers at industry events, across relevant industry publications and during face-to-face touch points.

Strategic Initiatives, Marketing Manager: 11/2013-Present•Aid in the development and execution of central marketing strategic initiatives impacting all Private Bank segments.•Manage creation, publication and distribution of digital and physical client communications, this includes all Private Bank thought leadership used on websites and social media. •Research current trends and topics to construct communications and events that reach target audience with messaging rooted in consumer need and brand benefits. •Develop and send Exact Target email communications resulting in a more efficient mode of reaching clients and prospects. •Identify performance measures and metrics in order to analyze, monitor, and assess overall performance, profitability, and success of market specific initiatives and programs.•Construct talking points, speaker scripts, presentation decks and follow up instructions for event series providing line of business professionals with go to market communications. Regional Marketing Manager: 4/2013- 11/2013•Oversaw the development and execution of strategic marketing plans focused on the High Net Worth business (BMO Private Bank) for the Illinois/Florida region.•Worked collaboratively to create a balanced plan that leveraged the full suite of marketing tactics, including events, sponsorships, advertising and PR.•Managed plan and budget allocation to ensure annual spend aligned with business objectives.•Implemented event process enhancing efficiency between marketing, events and line of business. Contract Marketing Coordinator: 4/2012- 4/2013 •Provided consultative guidance to line of business and regions ensuring marketing and client experience strategies were appropriately and consistently applied.•Assisted in brand launch of BMO Private Bank.

Coordinated schedules, coached games, and led practices to ensure the most effective learning environment for the girls.

Summer work as well as part time. Here I provided relief reception and mail distribution, contacted clients, set up databases, arranged appointments, sorted client files, managed calendars, and aided in planning of social events.

Created solicitation strategies, marketing approaches, and management ideas for the fund.Fundraise at numerous campus events encouraging participation.Cold call alumni , current students, and community members

Organized, instructed, and motivated high school field hockey players in the development of their technique and understanding of game strategyProvided mentorship and support for individual members.

Successfully balance 20 hours a week of field hockey and conditioning with a challenging academic load. Selected as Captain my senior year.An experience consisting of time management skills, organizational expertise, constant commitment, as well as the ability to see that individual responsibility plus teamwork is the best way to achieve a goal.As a member and two year President of the Student-Athlete Advisory Committee I not only gained a further understanding of the NCAA and Athletic Department but developed skills in event organization, community service planning, fundraising, and personnel management. As the student-representative on the Athletics Advisory Board I gained superb communication skills with a variety of people from different levels within the University and Athletic Department.

Assembled case briefs, discussed issues, and designed program handoutsfor the specific department.