Drew upon vast experience and leadership abilities to direct and provide oversight of Account Managers for key accounts, including HomeGoods and Vanguard. Overseeing outcomes, developing strategic initiatives to drive objectives and create new business opportunities. Managed strategic and creative development and led qualitative and quantitative research, and serve as Agency lead for regional/national campaign launches, conducted creative implementation for in-store customer experiences with HomeGoods.Some of the highlights of my experience in this role include…• Manage operations for Financial Advisor Service business for Vanguard, serving as Agency lead regarding strategic and creative implementation of print and digital campaigns, as well as content-driven initiatives across major financial publications.• Led strategic and creative development of interactive White Paper for lead-gen campaign. • Oversight of retail line of Vanguard business, inclusive of account, media, and strategy departments.• Launched national campaign for HomeGoods, inclusive of TV, radio, digital, social, and mobile outlets.

Created and managed integrated campaigns to increase brand awareness and drive product demand. Monitored campaign success, optimizing to consistently achieving business objectives.Some highlights of my experience in this role include…• Served as Agency lead for in-store promotions across all retail outlets for Comcast, as well as the client lead for day-to-day business management.

Served as the Account Lead for Green Mountain Coffee Roasters. Developed and maintained client and external agency relationships, driving growth and account profitability. Coordinated client status meetings and generated detailed business plans to facilitate the attainment of objectives, and directed approvals and production for celebrity-led campaigns. Monitored multiple partner agencies to ensure delivery of results and alignment with client objectives regarding PR, social media, sampling, product placement, and word-of-mouth efforts.Some highlights of my experience in this role include…• Led development and launch of a fully integrated national campaign for Green Mountain Coffee Roasters, including a national sampling program to promote new product launches.• Managed the production of digital videos utilized across a national media platforms, including developing digital banners and custom digital units.

Provided comprehensive account management for new and existing clients, including Five Point Snacks, LLC, and Golden Corral Restaurants. Serving as a key member of the marketing team regarding launch of Five Point Snacks, LLC, I managed databases for social media campaigns. I also managed press inquiries, human resources, and public relation opportunities for Five Point Snacks LLC and coordinated marketing initiatives for trade shows and retail placement.Some of the highlights of my experience in this role include…• Orchestrated development of more than 30 national broadcast TV commercials for Golden Corral Restaurants; managed trafficking of final commercials for national broadcasts. • Led estimations for vendor relationships, and coordinated with the accounting department to monitor estimates and billing processes.