Sarah Moridpour Email and Phone Number
A versatile brand strategist and creative communication storyteller, driven by curiosity and empathy with an instinctive sensibility for combining the human problem behind the business problem [the insight] and future-based foresight [trends] that uncover a new way of seeing things [the strategy] and activation for clients’ businesses.I seek intellectual challenge and real-world impact through identifying and expressing creative-strategic storytelling, ethnographic insights, interdisciplinary knowledge, and cross-functional collaborations.Through my work, I am eager to help businesses to turn bullet points into real global stories that drive results while embodying the culture and DNA of its origin. My goal is to make sure that every story is heard across all media in a way that carries the right insight as to remain strong, engaging, and real. • Brand Strategy Development • Brand Storytelling • Brand Positioning • Communications Planning• Market Research• Consumer & Market Analysis • Market Segmentation• Consumer Targeting • Consumer Insights• New Product Development & Testing • Portfolio Management Strategy • Integrated Marketing Communications • Cross-Functional Team Building & Leadership
Humanity Rising
View- Website:
- humanityrising.org
- Employees:
- 21
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StrategistFreelance Jan 2017 - PresentGreater Boston Area
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Brand StrategistHumanity Rising Jul 2019 - Present
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Senior Brand Strategist And Communications PlannerCookie Box Group Sep 2013 - Dec 2018Tehran, Iran- Defined and developed corporate brand elements, architecture, strategy, and positioning campaigns for corporate brand portfolio (Cookie Box Bakery, SABOOS Bakery Café, and LA SAISON Chocolatier - Patisserie)- Developed strategy for digital, social, content and long-term strategy for new product pipelines- Provided industry and consumer insights/foresight based on survey (quant/qual) and user-generated contents- Initiated rebranding strategy. Efforts drove flagship store opening (2017) and digital expansion, resulting in a ~70% sales increase and a 40% rise in brand awareness- Recruited and led collaborative teams of designers, copy writers, publishers, web developers, etc. for integrated brand identities, personas and communications collaterals across all media -
Brand Communications StrategistNamvaran Consulting Engineers, Managers Dec 2012 - Jan 2015Tehran, Iran- Developed brand repositioning and communications strategy; overhauled corporate value proposition and statements (mission and vision) through stakeholder in-depth interviews and surveys- Structured and delivered corporate identity, brand message and content strategy based on actionable insights- Oversaw development of corporate communications tools (stationary, catalogues, movie, website, etc.) for Petrochemical, Mine and Metal departments, resulting in an immediate 100% employee engagement and job satisfaction, a 70% stronger brand recognition in the industry and service offerings, and an ~80% increase in projects lead and sales -
Brand And Creative StrategistFreelance Sep 2013 - 2015Tehran, Iran- Developed and led temp hybrid internal/independent/virtual teams through discovery and research, focus groups, surveys, competitive landscaping and ROI tracking- Served as thought leader in creating/reconstructing mission, vision and core values, market segmentation, research briefs and overall brand identity system, showroom and new product development - Engineered domestic and global (re)positioning and messaging strategy and planning- Navigated digital and social platforms through insight-driven creative and content development strategies
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Associate StrategistEsfarjani&Partners 2009 - 2011Tehran, Iran•Worked with executives and management teams in understanding and developing insights and strategies, while managing clients’ leads•Led and contributed in the pre/post production development of multiple accounts’ creatives and deliverables•Provided and managed effective integrated client campaigns based on consumer and industry insights•Developed and implemented senior management training programs on brands and insight mining -
Brand Communications PlannerEsfarjani&Partners Dec 2008 - Jan 2009Tehran, Iran•Planned and conducted strategic communication plans based on client objectives•Organized and oversaw primary and secondary market research•Collaborated with independent and in-house creative production teams to develop strategic brand and communication roadmaps
Sarah Moridpour Skills
Sarah Moridpour Education Details
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Master Of Business Administration (Mba) -
Computer Software Engineering
Frequently Asked Questions about Sarah Moridpour
What company does Sarah Moridpour work for?
Sarah Moridpour works for Humanity Rising
What is Sarah Moridpour's role at the current company?
Sarah Moridpour's current role is Brand Strategist.
What schools did Sarah Moridpour attend?
Sarah Moridpour attended Carleton University, University Of Science And Culture.
What skills is Sarah Moridpour known for?
Sarah Moridpour has skills like Project Coordination, Strategic Planning, Project Planning, Project Management, Research, Analysis, Change Management, Teamwork, Time Management, Proposal Writing, Management, English.
Who are Sarah Moridpour's colleagues?
Sarah Moridpour's colleagues are Renee Tiwari.
Not the Sarah Moridpour you were looking for?
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2yahoo.com, rmit.edu.au
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