Mindful Drinking is not a trend, it is a welcome, major social change that is here to stay.As the Founder and CEO of VIA Drinks, I am deeply passionate about self-care, female empowerment, and social change. Our mission is to offer functional, sophisticated and delicious non-alcoholic beverages that promote physical and mental wellbeing while fostering connection and fun. Our Viagenics™ adaptogen-enhanced beverages are a celebratory alternative to alcohol that encourage a lush and healthy lifestyle without any strict rules or preaching. Drinks that are your favourite classic flavours, but taking alcohol out of the equation and adding a mood boosting functional feel-good!In work and in my personal life, I'm driven by a vision of experiencing more connection, joy, and fun, and I'm fortunate to have my family, my business partners, friends and a supportive community of like-minded women who share this vision.Through VIA's ongoing work with the Northern Beaches Women's Shelter and The Lillian Howell Project, we are leveraging our female-founded business to promote health, happiness, and purpose-driven social change in the community and beyond. When our customers choose VIA Drinks, they directly contribute to the important work of these organisations and help support women and children in need, this makes us more happy than words can describe.I know there is an opportunity right now to make a real and sustainable impact and support the need for functional non-alcoholic alternatives. The way we connect socially is changing for the better, and I am grateful to our community and all stakeholders for being a part of this change. Together, we can make a difference and create a better world for ourselves and future generations.