Sarah Mostone Email and Phone Number

•Provide analysis and recommendations on North America full funnel marketing performance•Partner with NA BDR Team to provide regular updates on performance, and identify areas of opportunity as well as pressure points • Act as liaison with close BI partnership to deliver new datasets across objects and data systems, to enable real time reporting in Tableau•Experience with cohorted analyses, website optimization, google analytics.

• Integrate CARE, design services and content messaging into promotional calendar creative and push in channels.• Identify new opportunities to leverage the Vistaprint Cash Program to optimize existing campaigns or drive specific behaviors.• Build weekly, monthly and quarterly forecasting goals for Promobox and report out on actuals.• Drive sign-ups for Promobox through A/B site testing, channel integration and program optimization.

• Create, QA, and optimize Display & Retargeting campaigns across all partners in NA, AU, and NZ. • Manage quarterly budget to meet channel goals through appropriate weekly spend distribution and reforecasting based on QTD performance. • Report out to the business on a weekly cadence with performance details and QTD run rate and new forecasts.• Manage relationship with partners through daily communication of performance updates, and providing tracking links, copy, campaign dates, offers, and creative for new and ongoing campaign support.• Research and identify user experience best practices to drive landing page design strategy.• Partner with designer to deliver creative strategy for new landing pages with the goal of increasing channel AOV, CR and bookings.• Coordinate with channels and analyst to launch tests of new landing pages, identify, and rollout a winning experience. • Compile test results to provide the business with data driven user experience and customer insights.

• Traveled to Ghana January 2011, May 2014• Manage non-profit project that raises funds to provide education to vulnerable children in Ghana through bracelet sales.• Assist in long-term finance strategy to ensure financial sustainability for an enterprise that to date has raised $100,000+ to ensure funds for vulnerable children to attend high school in Ghana.• Create promotional calendar on a yearly basis to drive revenue and generate awareness. Integrate promotional calendar with advertising plan through social outlets, email, and updates to the website home page.• Monitor website KPIs to identify trends and areas of opportunity including: CR, CTR, AOV, sessions, and order volume.