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Sarah Murphy personal email
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Experienced and effective senior-level Product Marketing Management professional with valuable combination of analytical, organizational, and creative abilities, a track record of results and innovation, advanced strategic and tactical leadership/collaboration, and proven expertise in:• Go-To-Market Strategy Planning & Execution • Product Launch / Release / Upgrade• Product Marketing Programs • Positioning / Messaging / Use Case• Sales Enablement Tools • Channel & Partner Relationships & Support• Content Creation / Content Management• Branding / Re-Branding / Brand Management• Market Intelligence & Analysis• Cross-Functional Project Management• Customer Experience/Engagement/Journey• Campaign Development / Optimization
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Senior Product Marketing Manager - Ucaas8X8 Apr 2022 - PresentCampbell, Ca, UsDynamic and strategic product marketing leader with extensive experience driving go-to-market (GTM) strategies, content development, and customer engagement for 8x8 Work and 8x8 Engage. Proven ability to deliver impactful messaging, align cross-functional teams, and launch seasonal product updates with precision and consistency. Skilled in customer research, content optimization, and enabling sales to succeed with tailored tools and assets.Key Responsibilities and Achievements:Product Launches and GTM Execution: Led end-to-end GTM campaigns for seasonal updates, including blogs, press releases, webinars, sales enablement decks, and competitive matrices. Ensured proactive messaging updates and alignment across Highspot and RFPIO platforms.Customer Insights and Research: Conducted persona interviews (CIOs, CFOs, SMB IT leaders) to inform messaging and identify buyer pain points. Analyzed feedback to refine content, GTM strategies, and customer value propositions.Content Strategy and Optimization: Audited and refreshed content libraries, product datasheets, and solution briefs to align with the buyer journey. Developed clear, customer-focused narratives that articulate product benefits and innovation.Competitive Positioning: Conducted competitive research (e.g., BYOC, XCaaS) to strengthen sales enablement and enhance positioning for analyst reports like the Gartner UCaaS Magic Quadrant and IDC MarketScape.Cross-Functional Collaboration: Partnered with Product Management, Sales, and Customer Success teams to uplift seasonal updates, optimize CSM enablement, and communicate incremental product benefits effectively.Sales Enablement: Created and updated sales tools, including buyer personas, selling insights, pricing matrices, and enablement decks, supporting global sales teams with actionable assets. -
Senior Marketing Manager - Ucaas Product MarketingIntrado Mar 2015 - Mar 2022Omaha, Nebraska, UsManage all facets of Product Marketing strategy and execution including marketing programs, brand management, product positioning, messaging, content, sales enablement tools, and customer journey throughout product/service life cycles (cloud collaboration, conferencing, calling, events, webcast, streaming, network and managed services). Collaborate globally, cross-functionally, and with major partners (e.g. Adobe, BlueJeans, Webex). -
Product Marketing ManagerIntrado Jan 2009 - Mar 2015Omaha, Nebraska, UsDefined and drove the development and implementation of Go-To-Market strategies, plans, tactics, and sales tools/resources for InterCall’s core portfolio of audio and video conferencing products and solutions (including InterCall Unified Meeting, Cisco WebEx/now Webex, and Adobe Connect). -
Account Marketing ManagerGenesys Conferencing, Acquired By Intercall (Now Intrado) In 2009 Aug 2007 - Jan 2009Responsible for key account communications to expand product adoption within accounts. Developed email-based campaigns using Eloqua, as well as projects that incorporated click-to-start, dial me, and web usage. Main initiative focused on migrating users to the most current version of Genesys Meeting Center, which involved collaborating with sales, training, flex, and customers to create the most effective messaging.
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Global Product Marketing ManagerGenesys Conferencing, Acquired By Intercall (Now Intrado) In 2009 Mar 2002 - Aug 2007Managed outbound, global marketing activities spanning go-to-market planning, positioning, messaging, sales tools, and collateral and competitive analysis across all regions for Genesys Event Service.
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Internet Services Operations ManagerGenesys Conferencing, Acquired By Intercall (Now Intrado) In 2009 Aug 2000 - Mar 2002Established the Internet Services Department including all personnel, procedures, systems, operations, performance metrics, and reporting. Created methodologies and tools for planning and performing service delivery, technical support, and customer growth strategies as well as for tracking and analyzing KPIs. Forecasted and planned for growth/expansion to ensure capacity and quality.
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Call Center ManagerEnhanced Global Convergence Services Oct 1999 - Aug 2000Managed, motivated, and enhanced a call center of over 30 team players with a call volume of over half a million per year. Call center operations supported inquires to prepaid phone cards 24/7/365.
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Customer Service AnalystPartners First Holdings, L.L.C Jun 1997 - Jan 1999Member of the customer service management team responsible for the daily operations of major market credit card portfolios containing over two million accounts.
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Customer Care Operations ManagerInnovative Telecom Corporation Sep 1994 - Jun 1997Developed, managed, and motivated a 24/7 pre-paid phone card customer service call center of over 60 team players with an annual call volume of 1.8 million.
Sarah Murphy Skills
Sarah Murphy Education Details
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Rivier UniversityMarketing -
Merrimack CollegePsychology
Frequently Asked Questions about Sarah Murphy
What company does Sarah Murphy work for?
Sarah Murphy works for 8x8
What is Sarah Murphy's role at the current company?
Sarah Murphy's current role is Senior Product Marketing Manager.
What is Sarah Murphy's email address?
Sarah Murphy's email address is sm****@****est.com
What is Sarah Murphy's direct phone number?
Sarah Murphy's direct phone number is (773) 399*****
What schools did Sarah Murphy attend?
Sarah Murphy attended Rivier University, Merrimack College.
What are some of Sarah Murphy's interests?
Sarah Murphy has interest in Animal Welfare, Social Services, Health.
What skills is Sarah Murphy known for?
Sarah Murphy has skills like Salesforce.com, Product Marketing, Unified Communications, Strategic Partnerships, Sales Operations, Account Management, Telecommunications, B2b, Marketing Strategy, Marketing, Solution Selling, Marketing Management.
Who are Sarah Murphy's colleagues?
Sarah Murphy's colleagues are Terri Sanchez, Kourtney K., Mitch O., Julie Pan, Trevor Martel, Mba, Sherri Schatvet, Mba, Garland Chan.
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