Sarah Murphy

Sarah Murphy Email and Phone Number

Senior Product Marketing Manager @ 8x8
Sarah Murphy's Location
Nashua, New Hampshire, United States, United States
Sarah Murphy's Contact Details

Sarah Murphy personal email

n/a

Sarah Murphy phone numbers

About Sarah Murphy

Experienced and effective senior-level Product Marketing Management professional with valuable combination of analytical, organizational, and creative abilities, a track record of results and innovation, advanced strategic and tactical leadership/collaboration, and proven expertise in:• Go-To-Market Strategy Planning & Execution • Product Launch / Release / Upgrade• Product Marketing Programs • Positioning / Messaging / Use Case• Sales Enablement Tools • Channel & Partner Relationships & Support• Content Creation / Content Management• Branding / Re-Branding / Brand Management• Market Intelligence & Analysis• Cross-Functional Project Management• Customer Experience/Engagement/Journey• Campaign Development / Optimization

Sarah Murphy's Current Company Details
8x8

8X8

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Senior Product Marketing Manager
Website:
8x8.com
Sarah Murphy Work Experience Details
  • 8X8
    Senior Product Marketing Manager - Ucaas
    8X8 Apr 2022 - Present
    Campbell, Ca, Us
    Dynamic and strategic product marketing leader with extensive experience driving go-to-market (GTM) strategies, content development, and customer engagement for 8x8 Work and 8x8 Engage. Proven ability to deliver impactful messaging, align cross-functional teams, and launch seasonal product updates with precision and consistency. Skilled in customer research, content optimization, and enabling sales to succeed with tailored tools and assets.Key Responsibilities and Achievements:Product Launches and GTM Execution: Led end-to-end GTM campaigns for seasonal updates, including blogs, press releases, webinars, sales enablement decks, and competitive matrices. Ensured proactive messaging updates and alignment across Highspot and RFPIO platforms.Customer Insights and Research: Conducted persona interviews (CIOs, CFOs, SMB IT leaders) to inform messaging and identify buyer pain points. Analyzed feedback to refine content, GTM strategies, and customer value propositions.Content Strategy and Optimization: Audited and refreshed content libraries, product datasheets, and solution briefs to align with the buyer journey. Developed clear, customer-focused narratives that articulate product benefits and innovation.Competitive Positioning: Conducted competitive research (e.g., BYOC, XCaaS) to strengthen sales enablement and enhance positioning for analyst reports like the Gartner UCaaS Magic Quadrant and IDC MarketScape.Cross-Functional Collaboration: Partnered with Product Management, Sales, and Customer Success teams to uplift seasonal updates, optimize CSM enablement, and communicate incremental product benefits effectively.Sales Enablement: Created and updated sales tools, including buyer personas, selling insights, pricing matrices, and enablement decks, supporting global sales teams with actionable assets.
  • Intrado
    Senior Marketing Manager - Ucaas Product Marketing
    Intrado Mar 2015 - Mar 2022
    Omaha, Nebraska, Us
    Manage all facets of Product Marketing strategy and execution including marketing programs, brand management, product positioning, messaging, content, sales enablement tools, and customer journey throughout product/service life cycles (cloud collaboration, conferencing, calling, events, webcast, streaming, network and managed services). Collaborate globally, cross-functionally, and with major partners (e.g. Adobe, BlueJeans, Webex).
  • Intrado
    Product Marketing Manager
    Intrado Jan 2009 - Mar 2015
    Omaha, Nebraska, Us
    Defined and drove the development and implementation of Go-To-Market strategies, plans, tactics, and sales tools/resources for InterCall’s core portfolio of audio and video conferencing products and solutions (including InterCall Unified Meeting, Cisco WebEx/now Webex, and Adobe Connect).
  • Genesys Conferencing, Acquired By Intercall (Now Intrado) In 2009
    Account Marketing Manager
    Genesys Conferencing, Acquired By Intercall (Now Intrado) In 2009 Aug 2007 - Jan 2009
    Responsible for key account communications to expand product adoption within accounts. Developed email-based campaigns using Eloqua, as well as projects that incorporated click-to-start, dial me, and web usage. Main initiative focused on migrating users to the most current version of Genesys Meeting Center, which involved collaborating with sales, training, flex, and customers to create the most effective messaging.
  • Genesys Conferencing, Acquired By Intercall (Now Intrado) In 2009
    Global Product Marketing Manager
    Genesys Conferencing, Acquired By Intercall (Now Intrado) In 2009 Mar 2002 - Aug 2007
    Managed outbound, global marketing activities spanning go-to-market planning, positioning, messaging, sales tools, and collateral and competitive analysis across all regions for Genesys Event Service.
  • Genesys Conferencing, Acquired By Intercall (Now Intrado) In 2009
    Internet Services Operations Manager
    Genesys Conferencing, Acquired By Intercall (Now Intrado) In 2009 Aug 2000 - Mar 2002
    Established the Internet Services Department including all personnel, procedures, systems, operations, performance metrics, and reporting. Created methodologies and tools for planning and performing service delivery, technical support, and customer growth strategies as well as for tracking and analyzing KPIs. Forecasted and planned for growth/expansion to ensure capacity and quality.
  • Enhanced Global Convergence Services
    Call Center Manager
    Enhanced Global Convergence Services Oct 1999 - Aug 2000
    Managed, motivated, and enhanced a call center of over 30 team players with a call volume of over half a million per year. Call center operations supported inquires to prepaid phone cards 24/7/365.
  • Partners First Holdings, L.L.C
    Customer Service Analyst
    Partners First Holdings, L.L.C Jun 1997 - Jan 1999
    Member of the customer service management team responsible for the daily operations of major market credit card portfolios containing over two million accounts.
  • Innovative Telecom Corporation
    Customer Care Operations Manager
    Innovative Telecom Corporation Sep 1994 - Jun 1997
    Developed, managed, and motivated a 24/7 pre-paid phone card customer service call center of over 60 team players with an annual call volume of 1.8 million.

Sarah Murphy Skills

Salesforce.com Product Marketing Unified Communications Strategic Partnerships Sales Operations Account Management Telecommunications B2b Marketing Strategy Marketing Solution Selling Marketing Management Competitive Analysis Direct Sales Saas Sales Process Direct Marketing Go To Market Strategy Cross Functional Team Leadership Product Management Video Conferencing Cloud Computing Positioning Key Account Management New Business Development Project Management Training Selling Skills Demand Generation Channel Project Planning Event Planning Event Management

Sarah Murphy Education Details

  • Rivier University
    Rivier University
    Marketing
  • Merrimack College
    Merrimack College
    Psychology

Frequently Asked Questions about Sarah Murphy

What company does Sarah Murphy work for?

Sarah Murphy works for 8x8

What is Sarah Murphy's role at the current company?

Sarah Murphy's current role is Senior Product Marketing Manager.

What is Sarah Murphy's email address?

Sarah Murphy's email address is sm****@****est.com

What is Sarah Murphy's direct phone number?

Sarah Murphy's direct phone number is (773) 399*****

What schools did Sarah Murphy attend?

Sarah Murphy attended Rivier University, Merrimack College.

What are some of Sarah Murphy's interests?

Sarah Murphy has interest in Animal Welfare, Social Services, Health.

What skills is Sarah Murphy known for?

Sarah Murphy has skills like Salesforce.com, Product Marketing, Unified Communications, Strategic Partnerships, Sales Operations, Account Management, Telecommunications, B2b, Marketing Strategy, Marketing, Solution Selling, Marketing Management.

Who are Sarah Murphy's colleagues?

Sarah Murphy's colleagues are Terri Sanchez, Kourtney K., Mitch O., Julie Pan, Trevor Martel, Mba, Sherri Schatvet, Mba, Garland Chan.

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