Dynamic role capturing new clients and exceeding existing client expectations, marketing to the industry to capture the best talent, and upleveling employee marketing to drive high satisfaction and retention rates at this 20-year-old company.Key Achievements:- Crafted annual strategies exceeding client acquisition, growth, and retention targets, positioning the brand as a premium player in a fiercely competitive market.- Drove noteworthy YoY increases in new client acquisition within comparable clinics while trimming acquisition costs. Achieved through amplified and optimized digital performance, strategic client-to-client acquisition initiatives, and fortified organic/word-of-mouth strategies.- Orchestrated the successful implementation of a CRM system and strategy, resulting in improved lead conversion rates, higher existing client engagement, and new treatment adoption.- Led comprehensive brand refresh initiative, culminating in the formulation of a unified mission, vision, and inaugural values statement.Expertise:Growth Strategies | Brand Enhancement | Revenue Optimization | CRM | Client Acquisition & Retention | Med Spa Marketing | Team Leadership | Competitive Landscape Analysis

Led Innovation, Revenue, Retention, and Marketing Strategy & Planning functions. Led entire Postpaid business, over 75M subscribers, while peer was dedicated to merger integration from 8/2018-8/2019.- Achieved 6 quarters of record growth of over 1M branded postpaid nets, bolstered by record 20% growth in Postpaid Other (wearables/ tablets/iOT) and record low churn of 17bsp improvement. - - Delivered $23B+ in service revenue, which grew 6% YOY via new customer acquisition, higher product and service attach, and skilled backend cost management.- Developed quarterly marketing strategy and plans targeting new and existing customers which led to comprehensive campaigns across Direct, TV, Digital, Social, and owned-Retail. - Led team of 60 people, integrated 3 separate teams into 1 cohesive team. Track record of promoting and diversifying leadership team by promoting two women to Senior Director, and three to people manager roles.

Broadened previous role to include Retail Go To Market team, and spun off Construction, Real Estate, Facilities Maintenance, and Leasing. Retail GTM was the interface between Retail Leadership and Frontline and the Commercial, Marketing & Strategy teams. Team was responsible for developing cross-functional plans and execution to deliver on business objectives. Executed 350+ promotions, new store design which achieved another 25% in cost reductions. Launched BeMagenta.com for T-Mobile apparel, and opened 3 more successful Signature stores in Santa Monica, Las Vegas, and San Francisco. Over tenure leading Accessories, delivered 300%+ growth. Lead team of 65, with promotions to Senior Director and multiple individuals Senior Manager.

Led a team of 120 highly motivated individuals to create and deliver an outstanding retail experience across creative, merchandising, accessories, Signature stores, store design, construction, real estate, leasing, and facilities maintenance. Aligned Store Development organization to key strategies, which led to opening 350 new stores in 2016, the largest number of new locations opened since Un-Carrier. Cut store costs by 26% and eliminated $25M+ in spend. Opened 3 Signature doors in Times Square, South Beach, and Chicago, with each delivering top results. Revamped Merchandising Operations with introduction of MyMerch, a tool that personalizes merchandising plans for each store. Tool led to a 42% reduction in print errors.

Promoted into newly created role leading Accessories, Retail Creative Collateral & Visual Merchandising, and Signature (Flagship) stores with a goal to improve the unassisted retail experience. Delivered 70% YOY Accessories growth. Drove simplified messaging and merchandising to facilitate an improved customer experience and sales growth. Defined Signature strategy and plan to open 6 stores in 2 years. Led 32 people, reorganized Merchandising team, and promoted one person to Director.

Delivered 80% growth year one, while delivering significant profit margin. This was accomplished through a focus on a clear, simple strategy to improve our product portfolio, streamline assortment management, and deliver business driving promotions/program. It succeeded because of a strong collaboration with Retail Operations, Supply Chain, and a restructured team to drive rapid growth.

Orange & Company was created to inspire older adults to enjoy active, optimistic lives with modern, stylish products that ease the challenges of aging. Established powerful brand positioning, product portfolio, and packaging based on consumer insights and trends. Built all aspects of the business, including executive team, detailed financial model, pricing, and sales strategy. Pitched investors and retailers. Secured favorable manufacturing and logistics contracts.

Selected by senior leadership to quickly define and execute strategy for healthy food and beverage options. Tasked with identifying, evaluating, developing and incubating a portfolio of new opportunities that produced $100M+ in incremental contribution in 5+ years. Drove new Vivanno® brand and identity. Role demanded visionary leadership and influence, ability to operate and deliver with minimal resource commitments, and frequent interactions with Executive Management.

Led team of 7 to fill the beverage product pipeline and identify beverages for 2008 and 2009 promotional calendars in the US, Canada, and International markets. Beverages were selected based on consumer and market need, financial targets, and operational and time constraints.

Achieved 5% 2-year comp growth in highly visible and profitable category. Drove brand positioning re-alignment across all channels of business. Role required intensive customer insight analysis, game-changing product development leadership, analytical and operational excellence to deliver successful products and programs. Responsible for P&L and overall management of this multi-billion dollar brand.

Responsible for creating and leading team to define the New Concepts strategy to identify, evaluate, and develop new products that would produce significant incremental revenue over a 5 year period. Notable introductions include Chantico®, Smoothies, and Juice Blends.

Managed all aspects of Global Brewed Coffee & Hot Alternatives business: strategy development, product mix, research, operations, standards/training, creative, promotions, and financial analysis.

Contributed to the overall growth of this 1993 founded start-up with successful new category launch. During tenure, Wild Planet experienced double-digit revenue growth each year. Responsibilities included management of: strategic direction, product development, marketing/promotion plans, and P&L including production/packaging costs, pricing strategies, and sales forecasts.