Sarah P. Sutherland Email & Phone Number

Atlanta, GA, US

Atlanta, GA

• Coordinate with key department leads to execute deliverables and maintain alignment on project vision.
• Manage all production timelines and ensure project remains on schedule.
• Plan and execute all elements of film production, including formulating contracts, attaining insurance, production meeting coordination, equipment rentals, location rentals.

• MEGABABE (Body care cosmetics company)
• Conduct comprehensive competitor analysis & research, with recommendations for strategy and optimization
• Create & project manage creative briefs across marketing initiatives, including DTC campaigns and retail channels
• Track and make recommendations for use of analytics to inform strategic decisions
• Implement new internal systems to help organize project flow and internal communication across departments

Atlanta, GA

• As a result of SteelSeries’ acquisition of KontrolFreek, I transitioned from the PR Specialist at KontrolFreek to the Global Integrated Marketing Manager at SteelSeries*
• Launched multimillion dollar strategic partnerships with Red Bull and G4TV (Comcast’s “ESPN for Gaming”) to drive customer acquisition and brand visibility, resulting in increased brand awareness amongst college.
• Developed and executed strategy for global and regional marketing campaigns, working cross-departmentally to ensure alignment of communications, creative assets, and other key deliverables.- Mobilized participation.
• Cultivated robust partnerships by establishing and nurturing deep stakeholder relationships both internally and externally, resulting in contract renewal over competitors.
• Directed a team of 10 international SteelSeries marketing managers, providing leadership and guidance in the development of integrated marketing campaigns over business units in 53 countries.
• Devised streamlined processes for the successful execution of strategic initiatives, including creation of “activation menu,” checklists, communication templates, and reporting documents.

Atlanta Metropolitan Area

• As part of SteelSeries’ acquisition of KontrolFreek in December 2020, I transitioned into a position on the SteelSeries’ marketing team as of January 2021*
• Oversaw all PR and media relations activities, devising and executing a PR strategy that was integrated into all elements of the company’s communications and marketing plans.
• Developed holistic, overarching PR plans, mapping out strategy annually as well as for individual campaigns.
• Worked cross-departmentally to capture the most compelling stories for pitching to media, ranging from larger brand awareness beats to product reviews and roundups.
• Built and expanded network of journalists, including both endemic and non-endemic writers.
• Collaborated across Communications team, supporting work with influencers, social media, and blog content creation.

New York, New York, United States

• Managed communications and PR strategies for a portfolio of clients within the arts and culture sector including The Wallace Foundation, Park Avenue Armory, Loghaven Artist Residency, The International Spy Museum, MCC.
• Amplified client brand stories through development of key PR materials, including press releases, story pitches, case studies, pitch decks, and backgrounders.
• Created a pipeline of rich media storytelling opportunities to enhance client brands by building relationships with media and developing and pitching creative story ideas to journalists and media outlets.
• Served as primary thought leader in the conception of new programs, guiding decisions related to strategy, creation of materials, logistical operations, asset creation, selection of advisors, and avenues for promotion.
• Yielded an average of over 600 media placements per year, including coverage in The New York Times, Wall Street Journal, Washington Post, New Yorker, NPR, Financial Times, Town & Country, Economist/1843, Variety, among.

New York, New York, United States

• Collaborated with my internal team to develop and execute holistic and initiative-based communications strategies and campaigns, specifically tailored to each clients' needs.
• Led client relationships, remaining in constant communication, providing regular updates, adjusting strategies to align with client goals.
• Developed a variety of engaging and useful communications materials, including campaigns, story inventories, press releases, pitches, backgrounders, fact sheets, PDQs, social media audits, and recommendation briefs.
• Built and maintained strong relationships with journalists at a variety of national and international opinion-leading, trade, and glossy publications, including the New York Times, Wall Street Journal, The New Yorker.
• Strategically developed network of journalists, researching and conducting outreach based on specific interests and beats.
• Managed and supported both junior and senior staff, creating and updating frameworks and systems, calendars, and internal to do lists, to help move forward client deliverables.

New York, New York, United States

• Supported client teams through the maintenance of media logs; development of coverage reports; updates to team to-do lists; and creation of call agendas and recaps
• Conducted research on a regular basis, identifying key writers for targeted media outreach and for inclusion on lists for broad press release and media alert distribution.
• Became a key and trusted contact for clients through quality work product, efficient execution, and accessibility.

• Identified local, national, and international productions of interest
• Read play scripts for future seasons and research subject matter and historical context
• Wrote reviews of productions for internal evaluation
• Provided notes and dramaturgical input at final technical rehearsals and residency workshops
• Designed informative documents for board meeting detailing 2016-17 Season Programming, Summer Dance Programming, and 2015-16 Artists in Residence
• Assisted in the execution of a day-long professional development arts workshop for 80 Pre-K teachers

Advanced Theatre For Social Change

• Served as dramaturg and assistant director of devised pieces
• Observed and advised seven students as they student-taught in schools around the St. Louis area
• Assisted students with lesson-planning and teaching strategies

Greater St. Louis Area

• Created and maintained reporting data spreadsheets based on season sales
• Served as communication bridge between buyers and vendors
• Carried out research projects related to trends, blogs, and website designs
• Coordinated with other merchandising assistants for organizing and compiling photo samples
• Assisted in pre-styling for "Internet-only" apparel photoshoots

Evanston, IL

• Engaged daily in trouble-shooting and problem-solving
• Developed curriculum for and taught 12-student Suzuki/Viewpoints elective class
• Provided supervision, counseling, and advising to the 160 high school students in the programs
• Communicated and worked in tandem with 50 other staff members

Atlanta, GA

• Served as mentor and assistant in classroom for the Shakespeare High School Intensive for Teens (SIT)
• Created and assembled production programs
• Wrote blog piece for ASC website entitled, "An Intern-Eye View: On Inspirational Kids and Honesty in Acting"
• Managed three work-study students

Bachelor Of Arts (B.A.), Summa Cum Laude, Drama And English Literature

Activities and Societies: Delta Gamma Fraternity, Student Liaison for Performing Arts DepartmentSenior Honors Thesis: “Beckett’s Play: A.

Master Of Arts (M.A.), Performance Studies

Thesis: "Send in the Clones: Performing Human in the Age of Technology Awards: Distinguished Master's Student, Emerging Scholar in.