Sarah P. Sutherland

Sarah P. Sutherland Email and Phone Number

Marketing Strategist @ Megababe
Atlanta, GA, US
Sarah P. Sutherland's Location
Atlanta Metropolitan Area, United States
Sarah P. Sutherland's Contact Details

Sarah P. Sutherland work email

Sarah P. Sutherland personal email

n/a
About Sarah P. Sutherland

Marketing and communications professional with a passion for bringing teams together in order to tell compelling brand stories. I have a track record of driving successful integrated marketing campaigns, cultivating strong partner relationships, developing holistic marketing strategies, and managing projects across departments. Detail oriented with a natural knack for organization, my colleagues have playfully dubbed me "the spreadsheet queen." My background includes a foundation in the arts, allowing me to infuse creativity into marketing strategies for enhanced brand storytelling. Areas of expertise include:Creative Ideation | Project Management | Marketing Strategy | Research | Writing & Copywriting | Communication | Team Leadership | Cross Functional Collaboration | Imagination | Rapport Building | Problem Solving——My marketing and communications experience spans a variety of industries, from nonprofit theaters and museums to video games and consumer electronics. I have a particular passion and interest for beauty, wellness, and lifestyle sectors.Key accomplishments include: + Commended by my partners and peers for superior organizational skills, exemplary communication, and skilled collaboration, resulting in contract renewal over competitors. + Led successful integrated marketing campaigns by employing both analytical and creative skills, resulting in mutually beneficial and imaginative brand activations. + Executed holistic marketing strategies by bringing departments together and inspiring investment in projectsMy interests include beauty & wellness (staunch Fat Mascara podcast fan), improv (catch me on stage with The Naughty Rigatonis), reorganizing cabinets, Johann Hari’s book Stolen Focus and anything by Cal Newport, matcha and green tea.

Sarah P. Sutherland's Current Company Details
Megababe

Megababe

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Marketing Strategist
Atlanta, GA, US
Employees:
16
Sarah P. Sutherland Work Experience Details
  • Megababe
    Marketing Strategist
    Megababe
    Atlanta, Ga, Us
  • Sir Henry Productions
    Film Producer
    Sir Henry Productions Jan 2023 - Present
    Atlanta, Ga
    • Coordinate with key department leads to execute deliverables and maintain alignment on project vision.• Manage all production timelines and ensure project remains on schedule.• Plan and execute all elements of film production, including formulating contracts, attaining insurance, production meeting coordination, equipment rentals, location rentals.
  • Sps Marketing Strategy
    Marketing Strategist
    Sps Marketing Strategy Jan 2024 - Present
    MEGABABE (Body care cosmetics company)• Conduct comprehensive competitor analysis & research, with recommendations for strategy and optimization• Create & project manage creative briefs across marketing initiatives, including DTC campaigns and retail channels• Track and make recommendations for use of analytics to inform strategic decisions• Implement new internal systems to help organize project flow and internal communication across departments
  • Steelseries
    Global Integrated Marketing Manager
    Steelseries Jan 2021 - Jan 2023
    Atlanta, Ga
    *As a result of SteelSeries’ acquisition of KontrolFreek, I transitioned from the PR Specialist at KontrolFreek to the Global Integrated Marketing Manager at SteelSeries*• Launched multimillion dollar strategic partnerships with Red Bull and G4TV (Comcast’s “ESPN for Gaming”) to drive customer acquisition and brand visibility, resulting in increased brand awareness amongst college demographic.• Developed and executed strategy for global and regional marketing campaigns, working cross-departmentally to ensure alignment of communications, creative assets, and other key deliverables.- Mobilized participation amongst regional marketing managers by increasing access to resources and establishing monthly meetings.• Cultivated robust partnerships by establishing and nurturing deep stakeholder relationships both internally and externally, resulting in contract renewal over competitors.• Directed a team of 10 international SteelSeries marketing managers, providing leadership and guidance in the development of integrated marketing campaigns over business units in 53 countries.• Devised streamlined processes for the successful execution of strategic initiatives, including creation of “activation menu,” checklists, communication templates, and reporting documents.
  • Kontrolfreek
    Public Relations Specialist
    Kontrolfreek Oct 2020 - Jan 2021
    Atlanta Metropolitan Area
    *As part of SteelSeries’ acquisition of KontrolFreek in December 2020, I transitioned into a position on the SteelSeries’ marketing team as of January 2021*• Oversaw all PR and media relations activities, devising and executing a PR strategy that was integrated into all elements of the company’s communications and marketing plans. • Developed holistic, overarching PR plans, mapping out strategy annually as well as for individual campaigns. • Worked cross-departmentally to capture the most compelling stories for pitching to media, ranging from larger brand awareness beats to product reviews and roundups. • Built and expanded network of journalists, including both endemic and non-endemic writers. • Collaborated across Communications team, supporting work with influencers, social media, and blog content creation. • Contributed to the KontrolFreek blog, expanding our topic areas and developing the platform as a key opportunity for constituent engagement. • Oversaw content strategy, including brainstorming, coordinating, and writing posts, with the goal of promoting KontrolFreek as the go to source of information for the gaming community.
  • Resnicow And Associates
    Senior Account Executive
    Resnicow And Associates Aug 2020 - Oct 2020
    New York, New York, United States
    • Managed communications and PR strategies for a portfolio of clients within the arts and culture sector including The Wallace Foundation, Park Avenue Armory, Loghaven Artist Residency, The International Spy Museum, MCC Theater, and others.• Amplified client brand stories through development of key PR materials, including press releases, story pitches, case studies, pitch decks, and backgrounders.• Created a pipeline of rich media storytelling opportunities to enhance client brands by building relationships with media and developing and pitching creative story ideas to journalists and media outlets.• Served as primary thought leader in the conception of new programs, guiding decisions related to strategy, creation of materials, logistical operations, asset creation, selection of advisors, and avenues for promotion.• Yielded an average of over 600 media placements per year, including coverage in The New York Times, Wall Street Journal, Washington Post, New Yorker, NPR, Financial Times, Town & Country, Economist/1843, Variety, among many others
  • Resnicow And Associates
    Account Executive
    Resnicow And Associates Jul 2018 - Oct 2020
    New York, New York, United States
    • Collaborated with my internal team to develop and execute holistic and initiative-based communications strategies and campaigns, specifically tailored to each clients' needs.• Led client relationships, remaining in constant communication, providing regular updates, adjusting strategies to align with client goals.• Developed a variety of engaging and useful communications materials, including campaigns, story inventories, press releases, pitches, backgrounders, fact sheets, PDQs, social media audits, and recommendation briefs. • Built and maintained strong relationships with journalists at a variety of national and international opinion-leading, trade, and glossy publications, including the New York Times, Wall Street Journal, The New Yorker, New York Magazine, Financial Times, Forbes, Daily Beast, NPR, TIME, The Economist, and many others. •Strategically developed network of journalists, researching and conducting outreach based on specific interests and beats.•Managed and supported both junior and senior staff, creating and updating frameworks and systems, calendars, and internal to do lists, to help move forward client deliverables. • Developed new business prospects, conducting research, cultivating new relationships, and presenting proposed strategies to prospective clients.
  • Resnicow And Associates
    Assistant Account Executive
    Resnicow And Associates Oct 2016 - Jul 2018
    New York, New York, United States
    • Supported client teams through the maintenance of media logs; development of coverage reports; updates to team to-do lists; and creation of call agendas and recaps• Conducted research on a regular basis, identifying key writers for targeted media outreach and for inclusion on lists for broad press release and media alert distribution.• Became a key and trusted contact for clients through quality work product, efficient execution, and accessibility.
  • New Victory Theater
    Artistic Programming Apprentice
    New Victory Theater Feb 2016 - May 2016
    • Identified local, national, and international productions of interest• Read play scripts for future seasons and research subject matter and historical context• Wrote reviews of productions for internal evaluation• Provided notes and dramaturgical input at final technical rehearsals and residency workshops• Designed informative documents for board meeting detailing 2016-17 Season Programming, Summer Dance Programming, and 2015-16 Artists in Residence• Assisted in the execution of a day-long professional development arts workshop for 80 Pre-K teachers
  • Washington University In St. Louis
    Research And Teaching Assistant
    Washington University In St. Louis Jan 2015 - May 2015
    Advanced Theatre For Social Change
    • Served as dramaturg and assistant director of devised pieces• Observed and advised seven students as they student-taught in schools around the St. Louis area• Assisted students with lesson-planning and teaching strategies
  • Soft Surroundings
    Administrative Assistant
    Soft Surroundings Nov 2014 - May 2015
    Greater St. Louis Area
    • Created and maintained reporting data spreadsheets based on season sales • Served as communication bridge between buyers and vendors • Carried out research projects related to trends, blogs, and website designs• Coordinated with other merchandising assistants for organizing and compiling photo samples• Assisted in pre-styling for "Internet-only" apparel photoshoots
  • Northwestern University Cherubs Program - Nhsi
    Faculty Associate
    Northwestern University Cherubs Program - Nhsi Jul 2013 - Aug 2013
    Evanston, Il
    • Engaged daily in trouble-shooting and problem-solving • Developed curriculum for and taught 12-student Suzuki/Viewpoints elective class • Provided supervision, counseling, and advising to the 160 high school students in the programs • Communicated and worked in tandem with 50 other staff members
  • The Atlanta Shakespeare Company
    Administration And Education Intern
    The Atlanta Shakespeare Company Jun 2012 - Jul 2012
    Atlanta, Ga
    • Served as mentor and assistant in classroom for the Shakespeare High School Intensive for Teens (SIT)• Created and assembled production programs • Wrote blog piece for ASC website entitled, "An Intern-Eye View: On Inspirational Kids and Honesty in Acting"• Managed three work-study students

Sarah P. Sutherland Education Details

Frequently Asked Questions about Sarah P. Sutherland

What company does Sarah P. Sutherland work for?

Sarah P. Sutherland works for Megababe

What is Sarah P. Sutherland's role at the current company?

Sarah P. Sutherland's current role is Marketing Strategist.

What is Sarah P. Sutherland's email address?

Sarah P. Sutherland's email address is sa****@****uty.com

What schools did Sarah P. Sutherland attend?

Sarah P. Sutherland attended Washington University In St. Louis, New York University.

Who are Sarah P. Sutherland's colleagues?

Sarah P. Sutherland's colleagues are Madison Mahoney, Tessa Cryderman, Madison Perry, Jaime Krac, Allison Zhang.

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