Sarah Pendleton Email & Phone Number

Salt Lake City, UT, US

• Working with a strong startup team to build a social sharing site and app for recipes.
• Helping to develop how the product will allow customers to discover, share, author, print, monetize, and organize recipes.
• Launched in April 2024, now in testing and iteration.

Salt Lake City, UT, US

• Orchestrated talented team of designers in symbiotic collaboration with marketers, developers, and project managers.
• Conceptualized wireframes, interactive prototypes, and high-fidelity designs.
• Conducted comprehensive user research and expedited iterative refinement processes.
• Operated within dynamic environment characterized by weekly product and campaign launches.
• Nurtured complete design lifecycle from ideation to deployment, while amplifying brand visibility and revenue.Key Accomplishments:
• Redesigned Subscription signup flow, which helped to double sales, as mobile app observed 7% increase in conversion for subscription signups after redesign went live.

• Collaborated within synergistic design team environment, diving into user challenges through thorough research.
• Generated wireframes, storyboards, paper mocks, and swiftly refined based on stakeholder input and user testing feedback.
• Employed design strategies to expand user base and enhance engagement metrics.Key Accomplishments:
• Helped to design a digital product that empowered front line workers to efficiently schedule and administer testing for covid-19 in the community.

Salt Lake City, UT, US

• Designed a new user paradigm tailored for customers with limited experience in ancestral research to bolster website revisit rates.
• Curated and analyzed data to craft personas, storyboards, and designs.
• Engaged in frequent team meetings to solicit feedback and iterate on designs.Key Accomplishments:
• Designed a new onboarding flow that decreased dropoff rates and elevated engagement levels, accompanied by expansion in new user base.

Salt Lake City, UT, US

• Fostered collaboration with stakeholders, users, and product managers to engineer purposeful, seamless interactions via wireframing, swift prototyping, rigorous testing, and high-fidelity designs.
• Employed design methodologies to streamline experiences for customers, clients, and contractors.Key Accomplishments:
• Redesigned enterprise client portal that resulted in 11% decline in CX escalation and decrease in churn rate.
• Developed new user flow for efficient routing of contractor schedules.

Salt Lake City, Utah, US

• Established and managed website, overseeing e-commerce functionalities for desktop and mobile platforms by nurturing vibrant social media presence, and crafting compelling marketing materials.
• Led research endeavors to discern customer needs.
• Fostered collaboration with internal stakeholders.
• Coordinated efforts with outsourced development team to implement and refine products.Key Accomplishments:
• Increased national brand awareness through design and maintenance of social media presence.
• Built efficient, positive relationship with international development team.

Midvale, Utah, US

• Directed tight-knit creative team by supervising and participating in design projects from inception to completion.
• Formulated product roadmaps and enforced uniform design standards across both print and digital mediums.
• Utilized minimalist design principles to augment brand recognition and broaden the customer base.Key Accomplishments:
• Designed shoppable site that helped to shift a mostly word of mouth business model to an eCommerce model, increasing customer base on a national level.

Tampa, Florida, US

• Collaborated closely with Private Dining Director to oversee events as meticulously managed projects, guaranteeing consistently exceptional client experiences.
• Crafted and monitored online marketing materials such as web ads and email campaigns.

• Spent three to four month periods of time in each country, studying and living alongside artists and designers to build a comparative study of marketing and design in different cultures.
• Worked remotely as a freelance designer during this time.

Salt Lake City, UT, US

Worked within a team of designers to research the most valuable ways to give employees meaningful recognition for their service, and to design both physical and digital experiences to deliver to our clients.

Associate Of Arts And Sciences - Aas, Digital Design

Digital Web Tools Certification, Digital Design