Fashion and Beauty Monitor is the leading insight tool for the fashion, beauty and lifestyle industries. 2014 saw the product expand from a UK fashion product to cover fashion and beauty comprehensively both in the UK and US markets. Partnered with industry organisations including British Fashion Council, CEW, Fashion GPS and Decoded Fashion, Fashion and Beauty Monitor is the ‘go to’ resource for journalists, brands and creatives within these industries.* Constructed and executed the full content strategy for 2014's US and beauty product launches* Creation of the partnership strategy for fashion and beauty in the UK and US markets* Execution of all new UK and international brand partnerships including global partnerships with Fashion GPS and Decoded Fashion* Management of existing brand partnerships including British Fashion Council, Cosmetic Executive Women and Graduate Fashion Week* Oversee ongoing global content strategy and management of both the UK and US editorial teams. Content includes industry news, profiles, thought leadership, insight, events and fashion and beauty contacts* Provide strategy for product development of the Fashion and Beauty Monitor brand and project areas of growth and revenue* Conceptual decision maker on the Fashion and Beauty Monitor Journalism Awards, including recruitment of all judges via contacts and existing relationships*Create and implement social media strategy for Fashion and Beauty Monitor UK and USA across all platforms. The past year has seen the collective social media following increase to over 150,000 including twitter increasing by over 50,000 followers to 128,000* Judging on industry awards panels including the WGSN Global Fashion Awards, Scottish Fashion Awards and the British Fashion Council’s Graduate Preview Day* Public speaking and providing industry insight at events including British Fashion Council and British Council's International Fashion Showcase, South by Southwest and Graduate Fashion Week

* Commissioning new digital publishing projects including e-commerce websites, Apps and e-books with a total revenue of £500,000 annually.* Sourcing and researching new publishing opportunities in new sectors and markets in order to achieve and exceed target.* Once passed by the publishing committee, project managing the development and content until completion and final sign-off.* Managing third party developers to build the commissioned products to ensure delivery on time and to budget.* Working closely with the in-house marketing team to ensure website SEO, social media presence and that e-commerce facilities provide a smooth user experience. * Commissioning freelancers for copyediting, proofreading, illustration and video production where necessary on a project-by-project basis.* Writing all web copy, marketing and peripheral content, having full control control of the front-end of the site.* Checking and revising all authored content to ensure accuracy, continuity and appropriateness in consideration of the brief.

* Interviewing artists.* Providing gig coverage on a wide range of genres.* Working to strict deadlines, gig reviews needed to be completed within 12 hours and interviews completed within 4 days.

* Managing a variety of print and digital projects to ensure that they were delivered to spec and to within the timescale and budget projected.* Being the first point of contact for external clients and authors.* Assisting the Acquisitions Editor by conducting research on specific markets, providing detailed market information on readership, changes and impacts on the market and buying trends.* Liaising with internal contacts within the later stages of project development. This involved briefing design, production and marketing on requirements for page layouts, covers and briefing illustrators.* Follow-up and research for potential project leads supplied by the Acquisitions Editor to provide evidence on a projects feasibility in the lead-up to commissioning.* Preparation of marketing material such as brochures, newsletters, mail-outs.* I attended courses on effective negotiation skills, advanced courses in Microsoft Office and in-house design packages, as well as attending an international development editor workshop.

* Assisting on main interviews and photo shoots* Resourcing and executing Vox Pops* Researching and preparation for forthcoming articles* Interviewing readers* Transcribing interviews * Answering reader's letters.