Part of one of the fastest growing food & beverage distributors in the UAE with over 100% year on year growth. We source brands from around the world and exclusively distribute their products across the UAE. I represent the brands and products to my designated channel. My role is the Key Account Exec for the Jumeirah group; one of the largest and most premium hotel chains in the world which estate includes hotels such as the iconic seven star Burj Al Arab and the Jumeirah Beach Hotel.In addition, I look after Spinney's/Waitrose and Carrefour which are two of the biggest retailers in the UAE. Also, Holland & Barrett a leading health store and multiple restaurants in the UAE.I am also responsible for developing a new channel to the company, the Quick Service Restaurants. This involves mapping the channel, identifying opportunities and creating new accounts based on my findings. As it is a new channel I am also working with our buyers to source new products required to succeed in this channel.

Responsible for driving the image, visibility, volume, right price and in-store advertising of Red Bull and its several variants for the Cardiff and South Wales territory. - Built strong relationships with store owners and managers across grocery, university and independent channels. - Achieved 65 Perfect Store outlets within the first 4 months with a target of 100 in 12 months. - Sold and displayed 50 cases of the limited edition Travis 473ml can in 1 day, when the national average was 5 cases a day. - Produced strong case studies showing my work had created a significant volume increase of Red Bull within several key university and independent outlets.

Account managing independent on-trade venues across the Devon and Cornwall territory. - Built strong relationships with bar owners, managers and staff. - Effectively managed and developed the Devon and Cornwall territory. - Created strong proposals and negotiated key contracts. - Successfully implemented Red Bull's "High 5" strategy for a range of on-trade venues. - Delisted competition. - Constantly analysed the market situation to identify opportunities for Red Bull. - Acted on identified opportunities in a timely and cost-effective manner. - Consistently drove product visibility, in-outlet advertising, product availability and right retail price of Red Bull. - Produced strong case studies to back up my achievements. - Achieved 70,000 cans of new business in only 2 months when the 12 month target was 100,000 cans.

Assisted the On-Trade account manager whilst also account managing lower volume accounts within the Cardiff and South Wales territory. - Placed 45 Red Bull coolers versus a target of 30. - Built strong relationships with bar managers, owners and staff. - Won new business and drove out competition. - Produced strong case studies to show the positive effect my work was having on Red Bull sales.

- Sampled a pre-determined target audience at the moment they needed the product most. - Offered product knowledge and brand experience to each consumer sampled. - Identified new opportunities and occasions to increase the usage of Red Bull. - Regularly worked at a variety of regional, national and global Red Bull events. - Played a key role in the launch of Red Bull in France in 2008. - Aided the Student Brand Manager to increase the credibility of the brand across university campus.