Chiefly responsible and accountable for Target’s innovative saving app, driving multi-billion dollar revenue and 20M+ users. Direct team of > 50 engineers, merchants, marketers, product managers, insights, and operations.• Set the vision and roadmap for innovative loyalty, mobile/social marketing & traffic driving product• Responsible and accountable for each element of the Cartwheel product: ensure that the product’s business is growing, the product acquires and retains user base, has modern technical architecture and infrastructure, is advancing and personalizing the guest experience, the operational aspects are optimized and efficient.• Brought Cartwheel from idea to launch, making it a viable force within Target’s business, setting culture of iteration, accountability, flat hierarchy and open communication.

One of the inventors of Cartwheel, and a key member of the team that drove Cartwheel from idea to execution to growth and optimization. In addition, a critical member of Target's transformation efforts to move nimbly by designing a new organizational system to allow team members to work more like "silicon valley."As Cartwheel Marketing Lead, I drove strategy, managed product development, and led marketing efforts. Successfully activated paid, owned, earned, and shared media. Measured and optimized for guest lifetime value.

Led Social Media and Business Strategy at Target. My team was responsible for all aspects of Target's social media presence including strategy, application commerce, social design, Target.com social integration, platform evaluation, emerging network evaluation and strategy, and social experience design. Responsibilities include:Social Commerce StrategiesSocial Experience Product MarketingSocial Application Strategies & OptimizationPlatform/Emerging Platform StrategiesInfluencer and Affiliate StrategiesSocial Marketing StrategiesOrganizational DesignEvaluation, Sourcing and Management of Agencies, Sourcing Technology VendorsAccomplishments:- Led strategy and team behind "Give with Target." Acknowledged as one of the most successful campaign and corporate giving applications to date. - Pioneered collaborative/social buying through "Give with Friends" - an application that bridges the social graph towards purchase of product.- A part of the leadership team that grew Target's Facebook presence from 3 million to 20+ million fans.- Garnered over 500 million Target impressions as a result of experiences and strategy led and designed by my team

Led teams associated with design, interactivity, and functionality of social integration, Wedding & Baby Registries, and user account in Target.com's replatform project. In total, these digital products accounted for nearly 25% of Target.com sales and sessions and were key components and growth drivers in Target's multichannel strategy.

Led business process change efforts in Target.com technology projects, including technology driven addition of >1MM SKUs to catalog and streamlined business processes. This resulted in streamlined and scalable processes as well as revenue increases due to technology and business process efficiencies.

Understood complex business problems and led technology development teams to define requirements for web/tech solutions, resulting in more efficient workflows and processes, better data accuracy and traceability, and greater productivity.

Led business teams to define requirements for web applications. Designed User Interfaces and programmed web applications with various programming languages in order to meet business needs.