• Developed and executes strategy for acquiring new leads targeted by industry, company size, job function, and region• Implemented effective horizontal marketing campaigns that include a variety of tactics such as email, direct mail, webinars, 3rd party programs, and display to meet MQL and opportunity targets• Designed, built, tested, and optimized content assets such as landing pages and emails to improve engagement and conversion• Collaborated closely with product marketing, industry marketing, and creative teams to build and launch highly targeted vertical specific campaigns• Measured and reported on effectiveness of demand generation programs and campaigns using Marketo, Salesforce, Tableau, and 6Sense

• Develop and manage multi-channel, multi-faceted, high-impact marketing campaigns for MicroStrategy events, products, and 3rd party demand generation 
• Work cross-departmentally with key stakeholders to shape campaign themes, identify effective messaging and channels, and analyze campaign results, strategies and ROI to give marketing best-practice recommendations on theme selections to senior management.

• Built and maintained marketing campaigns as it relates to emails, email programs, landing pages and other marketing automation projects. Worked in Dreamweaver daily to edit email templates and create layouts. 
• Oversaw the execution of all email marketing communications in North America and Latin America in line with our overall communication strategy
• Measured effectiveness of campaigns by using, creating and maintaining key performance indicators 

• Performed segmentation and analysis of prospect and customer groups specific to email communications and other marketing automation aspects

• Worked within Salesforce.com to ensure proper setup of data for mass communications, lead tracking, and reporting
• Managed and resolved daily data-related support requests and issues of users
• Monitored, consulted, and provided reporting on campaign performance, best practice and lessons learned
• Played a large role in the Migration from Eloqua to Marketo as it pertains to campaign setup, integrations, and lead scoring
• Worked daily within Cvent, On24, Marketo, Eloqua, Salesforce.com, and others, to ensure proper maintenance, integrations between systems, and as a point of contact for help with other marketing team members

• Created content and oversaw design of marketing materials used to promote the company to new prospective clients. • Monitored and recorded Google Analytics and other data.• Lead the design and creation of OnGolf’s business platform.• Managed email campaigns to prospective clients and analyzed results.

• Created media pitches and communicated with local news channels to promote upcoming client events and news items.• Managed on-site public relations events with clients, acting on behalf of the company. • Assisted in maintaining records of client media coverage to analyze success.• Researched and wrote press releases.

• Managed company’s government officials contact database used to acquire funding for local non- profit organizations events held in Washington, D.C.• Participated in on-site execution of numerous events including the TAPS Honor Guard Gala and March of DimesGourmet Gala.

• Member of team responsible for expanding NYSE Euronext brand development and awareness through brainstorming, selection and execution of new, innovative marketing and promotional ideas.• Assisted customer and listed-company events such as Bell Ringing ceremonies and analyst meetings.• Served as the event lead on the closing bell ceremony for Shriners Hospitals for Children.

• Assisted Marketing and Communications Department with development of written and visual marketing content for the college’s website and other publications• Performed a variety of entry-level support duties