Sarah Puls Email & Phone Number

Sarasota, Fl, Us

I lead Harmar’s marketing strategy and tactics to help accelerate growth

Augusta, Ga, Us

 Restructured resources to accelerate completion of digital strategy for the launch of a new consumer car,  Grew site traffic 70%, sales leads 154%, and revenue of $54 million in 15 months at a conversion rate of 17% Developed and executed a digital road map including globalization of website, product configuration tools for lead generation, personalization, attribution modeling, paid demand generation, marketing automation, and analytics. Led all market research projects across business units including customer insights, quantitative studies, secondary research, and market analytics. Designed and deployed an integrated demand generation campaign process to streamline content creation and fully leverage assets Led portfolio brand strategy initiative to strengthen and leverage brands as strategic growth assets Launched connected car technology platform to create recurring revenue model for fleet golf cars

Davidson, North Carolina, Us

Led a team of 5 to guide the implementation of an Omnichannel strategy, including customer facing and back-end systems, to deliver a differentiating customer experience for our HVAC businesses, including: Developed and implemented ecommerce apps for the sale of aftermarket HVAC parts to service technicians, with 48,000 downloads and $8 million in revenue in 9 months, growing customer self-service ordering by 10 points, via Agile development process. Launched IBM Watson campaign automation program, growing email database to 15,000 subscribers Developed email and text order notifications to reduce store outbound calling and received 5,000 sign ups in 3 months Automated customer loyalty program through new digital platforms and POS system, increasing sales through program of 7% while significantly reducing administrative man hours for parts store personnel. Led part data cleansing of top 80% revenue parts (30,000) to drive improved customer experience.

Glenview, Il, Us

Led a $50M high potential fast track business within a $2.1B division of ITW, with nine direct reports and team of 100+, managed all marketing and product management, engineering, manufacturing, sourcing, and talent.  Grew revenue 500 bps in 2012 and 400 bps in 2013, twice as fast as the market, all while improving inventory turns, product quality, and service levels. Improved material margin 2.6 points from 2012 to 2013. Redesigned product platform, increasing revenue 14.2%, market share over five points, and material margin five points. Increased new product pipeline from one project to five; developed unit’s first detailed product roadmap; introduced Stage-Gate process.

Glenview, Il, Us

With budget of $3M+ and nine direct reports, collaborated across business units to develop brand and market segmentation for Hobart, Vulcan and Traulsen brands as part of ITW Food Equipment Group.  Created entire brand marketing organization. Significantly improved brand perception across key metrics by 50%+ for strategic brands. Built customer marketing database up to 30,000+ end users across key market segments. Increased site traffic 30%, time on site 138%; new visitors 75%, and engagement 104%. Won B2B Magazine “Top Marketer” award 2007 and 2008; “Top Digital” Marketer 2013. Won Energy Star Partner of the Year awards from 2007 – 2013. Had four team members promoted to director roles for product business units.

Cincinnati, Ohio, Us

BRANDSTORM - New product and brand strategy consulting firm, division of Northlich Communications.  Developed brand platforms, repositions, and growth strategies for multiple brands and products across pharmaceutical, consumer product, and spirits industries, focused on brand architecture, target consumer identification and new categories. Clients included Procter and Gamble, GlaxoSmithKline, Chiquita, and Brown Forman.

Canton, Massachusetts, Us

I led Evenflo’s largest, yet underperforming, business unit with $100M in annual sales and 50+% of company profits, as part of a company turnaround. I managed a $2M budget in leading engineering, supply chain, product development, brand management, product marketing and PR. Accomplishments included:• Grew sales in two high profile categories by $3M. • More than tripling gross margin across top three product categories.• Cut product development cycle times for two categories by 50%.• Reduced annual capital spending by hundreds of thousands of dollars.• Boosted brand impressions from 10M to 130M.

Canton, Massachusetts, Us

My responsibilities included full P&L to manage product development, marketing and management teams for this $76M BU as part of a company turnaround, and managed a team of 7. I introduced a product cost reduction initiative to improve margin, and product development stage gate process to improve efficiency, quality and speed to market for new products. Accomplishments included:• Launched two product platforms, capturing 11% incremental market share in one year• Beat the annual 5% cost reduction goals for business units.

Benton Harbor, Michigan, Us

I led Whirlpool’s North America laundry product management activities, and launched nine product lines with aggregate investment budgets of $100M, on time, at or under budget, at cost targets, within two years.

Benton Harbor, Michigan, Us

P&L and marketing responsibility for the $50M Roper and Estate brands.

Benton Harbor, Michigan, Us

Management training program rotations into different areas of marketing and sales

Master Of Science (Ms), Business Administration And Management

Bachelor Of Science (Bs), Business Administration And Management