- Strategic Channel Management: Lead skincare and homecare categories across omni, pureplay and q-commerce channels, orchestrating visibility and campaign strategies during tentpole events, driving notable yearly growth in both categories, respectively.- Implement effective product visibility and campaign strategies across etailer websites and applications during campaign months, resulting in increased customer engagement and sales growth. - Relationship Management: Collaborate with brands, commercials, and e-tailer teams to align marketing strategies and ensure prime visibility throughout.- Replicate offline activities effectively in the online e-commerce space, ensuring coherent visibility on omni channels. - Strategic Marketing Investment Optimization: Conduct thorough competitive analysis and assess channel performance to strategically allocate marketing investments, driving targeted improvements in ROI.- Conceptualise and execute live shows for homecare and skincare products during tentpole events, achieving significant order growth through interactive and engaging content.

• Account Management: Handled high profile accounts and boosted their overall conversions on Daraz during campaign months.-Drafted marketing plans for brands to get visibility across the marketplace via push notifications, message centre and newsletters for new customer acquisition and existing customer engagement.• Digital Marketing campaigns: Built multi-channel e-commerce marketing campaign plans for high profile brands including brand narrative and design for Independence Day and 11.11 sale on Daraz.

• Marketing Reports: Crafted monthly digital marketing reports inclusive of CRM numbers, creatives and social media performance.• Influencer Marketing: Partnered with PR agencies to expedite a sequential influencer marketing campaign spread across 10 days for multiple high profile brands.

- Social Media Management: Managed social media platforms (Facebook and Instagram) to elevate customer engagement.- Facilitated market penetration on Instagram by getting 2000 more followers in 2 weeks.- Content Creation: Composed SEO- powered content in addition to meta descriptions for the website to rank high on Google.- Performance Data Insights: Analyzed performance marketing data by carefully studying Facebook dashboard and ultimately brought in 7 times better revenue in a span of two months.

Designed complete content for the website including taglines, call to action and blogposts. https://sohailkaswani.com/

Conducted competitor analysis for multiple brand to compose marketing strategies and generated relevant content and posters for their social media pages.