I lead product management for Personalized New Experiences. We’re a 100+ person team that builds features like Al DJ, AI Voice Translation for podcasts, Blend & Jam, Video Feeds, and more to come. We use machine learning, artificial intelligence, and a user-centered mindset to make magical new features for music and podcasts. I also am strategy lead for Spotify’s holistic AI investments. I shape scope and direction for feature innovation, first party foundational tech investments, and third party agent integrations.

I led product management for Fan Monetization at Spotify. We helped artists recognize and reward their top fans through merch and new digital experiences. And we developed the user experience, creator tools, and commerce infrastructure to support this new business line for Spotify. We built the case for this new business line from the ground up and pivoted the team to focus here. Prior to that, we owned Spotify for Artists, the label- and artist-facing portal with stats and tools grow audiences and engage fans. We owned advanced analytics features, discovery tools, and the infrastructure to support 1M monthly active creators.

I led product management for the consumer-facing ad experience. Managed a team of 6 product managers and grew the area from a 15-person squad into a 50-person department of engineers, product managers, designers, researchers, and data scientists. Owned products ranging from early stage 0-1 consumer innovation (voice interactivity, podcast ads) to mature revenue drivers (video optimization) to infrastructure and platform. Promoted from Product Manager to Senior PM to Director.

I managed deal negotiations and led strategy for Spotify strategic partnerships team. Partner companies included Sony Playstation, Viacom, and Nike, among others, to help promote and distribute Spotify’s app. Led annual planning for both strategy and org.

I helped Spotify operate at its early stages. Led planning process for Spotify business functions, developed Customer Support and Business Development strategies, rolled out new compensation plan for global ad sales team.

I was employee #4 at a how-to book app startup. Responsibilities included leading idea green-lighting process, hiring authors and contributors, editing text and producing video shoots, guiding designers and engineers to produce and QA the final product.

I worked across industries, but got to focus mostly on digital media strategy and operations. Managed junior team members, designed and conducted analyses, and advised senior executive clients. Two and a half years after joining Bain, was promoted early to a post-MBA position without a graduate degree.