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B2B marketing leader with nearly two decades of success in full-funnel growth marketing, including sales enablement, messaging and value proposition development, demand generation, lead management, conference strategy and execution, partnership marketing, product marketing and more.
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Associate Marketing DirectorGrail, Inc. Aug 2021 - PresentMenlo Park, Ca, UsEnterprise marketing B2B channel leader for GRAIL’s groundbreaking multi-cancer early detection test, leading employer, labor/trust, payer, partnerships, consultant/broker and product marketing. -
Marketing DirectorRally Health May 2020 - Jul 2021Washington, D.C., UsResponsible for comprehensive business-to-business marketing strategy and execution for Optum's employee assistance program (EAP), as well as launching new-to-market Rally Pass Medicare and Commercial fitness products to payer and employer markets. -
Senior Global Marketing Manager, Cancer TherapiesBoston Scientific Nov 2018 - May 2020Marlborough, Ma, UsResponsible for the cancer therapies portfolio globally as part of the Peripheral Interventions division. -
Senior Global Product ManagerBoston Scientific Apr 2017 - Nov 2018Marlborough, Ma, UsManage the business, product and marketing strategy development and tactical execution for the thrombectomy portfolio globally, including the AngioJet system, #1 market share leader globally -
Us Marketing Supervisor, Oral Care Solutions Division, 3M Healthcare3M Jan 2016 - Mar 2017St Paul, Mn, UsLeader of the US dental prevention business and subsequently the orthodontics business for 3M Oral Care Solutions Division. Responsible for managing the business and marketing strategy for the largest market globally, including channel programs, new product launches, pricing, eCommerce strategy, communications and sales enablement. -
Marketing Strategist3M Aug 2014 - Jan 2016St Paul, Mn, UsGlobal marketing and strategy consultant for 3M’s five business groups; provide strategic recommendations, marketplace assessments, and financial analysis to increase sales, develop new products, and create brand building opportunities across 3M’s B2B, B2C, and healthcare businesses; manage four to six projects concurrently. Notable projects include:- Oral care health economics strategy, value proposition and collateral development - Global pricing strategy development for new food safety product, including value mapping, elasticity and iso-profit analysis - eCommerce rich content best practice analysis and scorecard development- Filtrete brand market segmentation, opportunity sizing and new technology road map analysis- Digital communication strategy and value proposition development for 8 energy vertical markets- Hispanic B2B food service opportunity identification, sizing and launch strategy- Trade show best practices and ROI tool designed to capture true value of event participation- 3M Science. Applied to Life. brand campaign employee launch, including training toolkit design and development, and internal communication and social media strategy -
Associate Channel Manager InternGeneral Mills May 2013 - Aug 2013Minneapolis, Minnesota, UsManaged 3 key Yoplait yogurt foodservice marketing projects, including data analysis, cross-functional team management, business model analysis, primary and secondary research and strategy development. Given a full-time offer to return as an associate channel manager at the conclusion of the internship.Projects included root cause analysis to identify growth slowdown drivers and strategic recommendations for volume improvements via increased customer penetration for high-profile Yoplait product offering; a comprehensive business model analysis for new Yoplait product to identify recommended margin and volume improvement opportunities; and execution strategy development for new operator-centric marketing concept. -
Senior Account ExecutivePadilla Speer Beardsley 2008 - Jun 2012Minneapolis, Mn, UsManaged up to 8 integrated marketing campaigns simultaneously for major business-to-business clients including Rockwell Automation, JLG Industries, SL Power and Entegris. Led cross-functional account teams of up to 8 people, including goal setting, project management, task delegation and mentoring. Responsible for campaign budget management and organic revenue growth with existing clients. -
Associate PublicistSourcebooks Sep 2006 - Jan 2008Naperville, Il, UsDesigned, implemented and managed successful publicity plans including press material development, market research, event coordination, marketing collateral generation and comprehensive media outreach for over 40 authors and their books.
Sarah Riley Skills
Sarah Riley Education Details
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Bowdoin CollegeU.S. History -
The Blake School -
University Of Minnesota - Carlson School Of ManagementGeneral
Frequently Asked Questions about Sarah Riley
What company does Sarah Riley work for?
Sarah Riley works for Grail, Inc.
What is Sarah Riley's role at the current company?
Sarah Riley's current role is Marketing Director at GRAIL.
What is Sarah Riley's email address?
Sarah Riley's email address is sa****@****ail.com
What is Sarah Riley's direct phone number?
Sarah Riley's direct phone number is +161273*****
What schools did Sarah Riley attend?
Sarah Riley attended Bowdoin College, The Blake School, University Of Minnesota - Carlson School Of Management.
What skills is Sarah Riley known for?
Sarah Riley has skills like Integrated Marketing, Market Research, Marketing, Media Relations, Social Media, Publicity, Event Planning, Social Media Marketing, Leadership, Marketing Communications, B2b, Project Management.
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