Advised Chalhoub Group CEOs & MDs on E-commerce and Digital Strategies.Web Development & Digital Strategy• Worked on building the following e-commerce sites for Chalhoub Group: TRYANO, Level Kids, Wojooh • Specializing in UX and translating offline brand experiences and identity onlineDigital Content Creation• Digital curatorialist & online merchandising expert• Advisor to C Level Managements and Group General Managers on digital topics and best practices Agency Scouting & Management• Sourcing international agencies for different online services• Benchmarking and proposing different agencies for different business needs across the Group

Was hired from Shanghai to join the kick off team for Chalhoub Group's flagship concept department store. TRYANO would be the first multi brand / multi category store born in the Middle East.Digital Marketing• Launched the TRYANO.com website & all social media chanels • Photoshoot conceptualization, styling and management• Content production (Video & Visuals) - more than 40+ digital stories produced• Creating editorial calendars• Paid digital media planning• Online / Offline initiatives & events planning• Social Media Management: Facebook, Instagram, YouTube & Snap ChatCRM – Emailers & SMS• Setting up internal systems for CRM platforms• Data capture strategies • Email & SMS content creation and strategyRetail Marketing• Creating and initializing quarterly marketing calendars• Developing in-store marketing initiatives aimed at increasing sales and footfall• Worked on created nation wide 360 campaigns Talent & Influencer Management• Sourcing top bloggers and influencers for events and digital coverage• Managing the relationship and building long term partnerships• Have worked with: Ascia, Fouz, Nadya Hassan, Rosmin Manji, Shireen Mitwalli and othersEvent Planning • Event conceptualization, planning & execution • Supplier sourcing & outreach • Have implemented more than 15 successful events for Chalhoub Group & TRYANO

Web Development & Branding• Worked on personally creating a fully functioning website • Created media kits, proposals and creative briefs for clients like Jean George Shanghai, Unico by Mauro Colagreco, 10 Corso Como, Fendi, Indigo Living & moreBusiness Development• Managed a team of 5 people from international backgrounds working in different departments• Developed strategic plans that successfully increased our exposure by 80% through targeted branding campaigns that expanded the scope, reach and recognition of ShicShanghai.com• Executed a launch gala that attracted 600 business insiders, KOLs, PR Representatives and members of the media in partnership with Dalliance Diamond Boutique and Bar Rougehttp://www.shicshanghai.com/

Online Sales & Marketing • Responsible for increasing sale volumes in the North American Markets (US & Canada)• Utilized various online sale strategies to increase sales such as Affiliate Marketing, Comparison- Shopping and Market Place• Reached new customers through promoted media & bloggers• Social Media Community Management

•Offered after tight selection an all expense paid internship•Assisted the General Manager in daily operations•Worked on a variety of global accounts such as Ferrari World Abu Dhabi, Red Bull, Rexona, Think Pink Bahrain, Close Up & Olive Garden•Created a social media assessment and strategy presentation for Ferrari World Abu Dhabi

•Assisted Head of Corporate Communication at JWT MEA•In conjunction with the client services department I have developed and elaborated client relationships with top accounts such HSBC, A&H Development, Heineken, Smirnoff and Le Mall•Performed market research and worked on creative briefs as well as follow up tasks•Increased company exposure on the JWT MEA Facebook page and helped develop a JWT online presence